R
Rana Prataph Singh
BI & Data Science Leader
Patna,BR
Summary
13+ Yrs into Data Visualization, Decision Science, Predictive Modelling ,Digital Analytics & Strategies.
Excellent reputation for resolving problems and improving customer satisfaction.
Innovative Data Scientist experience in analytics and success in digitisation and customer relationship management. Highly accomplished in influencing decision-makers and driving profitability across multiple Domains/divisions including E-commerce, Retail ,Telecom , Campaign Management, UI & UX, Product Development & Web Analytics. Eager to bring expertise to growing organization in challenging new role.
Overview
4
4
years of post-secondary education
13
13
years of professional experience
Work History
Assistant Consultant
Tata Consultancy Services
Kolkata, West Bengal
10.2017 - Current
- Majorly worked into Telecom, Retail & eCommerce domain using, R, Qliksense, SQL ,Altryx ,Google Analytics & Adobe Analytics.
- Engagement across different levels and functional area, lead discussions to articulate & explain complex problems to stakeholders.
- Developed & Executed Visualization projects from Start to end, from Requirement gathering to execution using other Visualization tools like Qliksense, Power BI & Tableau.
- Served as point of contact for clients regarding follow-up, meeting scheduling and responses to questions.
- Assisted with on-boarding process of 50+ new hires in last 2yrs.
- Recruited and screened qualified potential employees.
- Administered compensation, benefits and performance management systems and safety and recreation programs.
- Eliminated downtime and maximized revenue by providing top project quality control.
Product Manager
Paytm
Noida, UP
08.2014 - 09.2017
- Collaborated with sales, marketing and support teams to launch Product recommendation Engine on time using Machine learning Techniques.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Developed Product & Song Recommendation engine using Machine Learning algorithms based on consumption & user behavior.
- Developed Logistic Regression model to identify churners & make suitable offerings using association analysis to stop before they churn.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Defined and analyzed metrics to measure product performance.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Tools Used : Apache,SQL,R, Google Analytics
Consultant
Absolut Data
Gurgaon, Harayana
09.2013 - 08.2014
- Translated benefits of machine learning technology for non-technical audiences, including cost/benefit analyses.
- Created data visualization graphics, translating complex data sets into comprehensive visual representations.
- Applied statistical and algebraic techniques to interpret key points from gathered data.
- Provided comprehensive analysis and recommend solutions to address complex business problems and issues using data from internal and external sources and applied advanced analytical methods to assess factors impacting growth and profitability across product and service offerings.
- Coached, developed and motivated team members, providing coaching and mentoring to junior data scientists on Web Analytics and data mining techniques.
- Collected Twitter data & used NLP to Perform Sentiment analysis.
- Tools Used: SAS,R,Google Analytics,Adobe Analytics
Manager
Times Internet Ltd
Gurgaon, Harayana
09.2010 - 08.2013
- Content Analytics (Traffic Source), Conversion Analytics (Traffic Source), Design, develop and support dashboards and reports.
- Developed Digital Campaign Strategy ,Planned ,Designed & Executed.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Increased customer satisfaction by resolving Complain using CRM Analytics.
- Save Cost using targeted digital campaigns .
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Tools Used: SAS,SQL,Google Analytics,JIRA,Google Adwords,Sprinklr Campaign Management tool, Alexa
Lead Research Analyst
IBM
Gurgaon, Haryana
12.2009 - 10.2010
- Formulated mathematical or simulation models of problems, relating constants and variables, conflicting objectives and related numerical parameters.
- Developed written documents and reports related to programs and operations.
- Created Models to identify bad debt customers and was part of team to formulate strategies to collect bad debt amount.
- Created daily,monthly & yearly reports using MS Access & SQL.
- Created models to forecast amount collections on every month and created run rate to achieve the target.
- Developed Agents performance model to incentivize best performers.
- Used Microsoft Word and other software tools to create documents and other communications.
- Tools Used: SQL,MS Access, SPSS Clmentine Data mining tool
PreSales Consultant
SPSS
Bangalore, Karnataka
04.2008 - 11.2009
- Managed technical integration, systems engineering program management, customer support and program management.
- Reviewed all customer inquiries to understand project scope while managing internal disciplines to compliantly respond.
- Based on customers requirements providing best solutions using SPSS Data Mining Tool to effectively solve there business problems.
- Analyzed marketing data, including market trends, competitor performance and product strengths.
- Identified sales opportunities by assessing environment and devising and implementing winning strategy.
- Recommended changes, improvements or deletions in products according to customer feedback.
- Used Tools: SPSS Clementine , SQL,MS Access,SAS
Education
B.Tech - Computer Science & Engineering
SASTRA
Thanjavur 06.2003 - 06.2007
Skills
Statistical analysis
Accomplishments
- Supervised team of 50+ team members of BI Developers, BI Designers & Data Scientists
- 3 client appreciation in a year and rewarded as best performer of the Qtr.
- From 3 Member team to 50 member in an year.
- Out of Turn Promotion
Software
Python
Qliksense
Tableau
Google Analytics
Adobe Analytics
SQL
Timeline
Assistant Consultant
Tata Consultancy Services
10.2017 - Current
Product Manager
Paytm
08.2014 - 09.2017
Consultant
Absolut Data
09.2013 - 08.2014
Manager
Times Internet Ltd
09.2010 - 08.2013
Lead Research Analyst
IBM
12.2009 - 10.2010
PreSales Consultant
SPSS
04.2008 - 11.2009
B.Tech - Computer Science & Engineering
SASTRA
06.2003 - 06.2007
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