Randhir Kumar
Bengaluru
Summary
Results-driven SEO Analyst with 6 years of experience optimizing organic traffic, driving lead generation, and implementing data-driven strategies for growth. Adept at technical SEO, content optimization, and analytics to enhance website visibility and search engine rankings. Proven ability to increase traffic, capture featured snippets, and resolve Google penalties to maximize conversions and revenue.
Overview
6
6
years of professional experience
Work History
Search Engine Optimization Analyst
UpGrad
08.2022 - Current
- Increased blog traffic to 600,000+ monthly visits, leading to massive organic growth.
- Generated 5,300+ global leads per month through strategic SEO content planning.
- Elevated tutorial traffic from zero to 200,000+ monthly visits by optimizing educational content.
- Delivered 1,500+ monthly leads for niche verticals with targeted SEO strategies.
- Ranked 3,000+ non-branded keywords in Google’s top 3 search results.
- Secured 700+ featured snippets, increasing brand authority and SERP dominance.
- Recovered rankings by successfully resolving Google penalties and technical SEO issues.
- Optimized sales funnels, improving visitor-to-lead (V2L) and lead-to-purchase (L2P) conversions.
Search Engine Optimization Analyst
MDN Edify Education
02.2021 - 07.2022
- Developed and executed SEO strategies, increasing organic traffic and rankings.
- Conducted comprehensive keyword research to uncover high-impact ranking opportunities.
- Optimized meta-tags, headers, and other on-page elements for enhanced visibility.
- Analyzed technical SEO aspects (site architecture, page speed, mobile UX, crawl errors).
- Monitored site performance via Google Analytics, Search Console, Moz, SEMrush, etc.
- Managed link-building campaigns to strengthen domain authority and referral traffic.
- Conducted competitor analysis to identify growth opportunities.
Search Engine Optimization Executive
Nikulsan
05.2019 - 11.2020
- Led SEO projects for major brands like Apollo Hospitals, Shapoorji Pallonji, achieving top SERP rankings.
- Enhanced Google My Business profiles and local citations to boost local search visibility.
- Conducted site audits to resolve crawl errors, duplicate content, and page speed issues.
- Managed and trained a team of 5 digital marketers on SEO, content strategy, and analytics.
Education
MBA - Marketing
IMS Ranchi University 2015
Ranchi, India05-2015
Skills
- SEO & Content Strategy: Keyword research, on-page optimization, technical SEO
- Analytics & Reporting: Google Analytics, Google Search Console, SEMrush, Ahrefs
- Technical SEO: Site audits, page speed optimization, structured data, mobile-first indexing
- Link Building & Outreach: Backlink analysis, guest blogging, competitor link acquisition
- Conversion Optimization: UX improvements, lead funnel optimization, A/B testing
- Penalty Recovery: Google algorithm updates, site recovery, duplicate content fixes
Accomplishments
- Achieved 600K+ organic visits in under a year, leading SEO growth for a top ed-tech platform.
- Captured 700+ featured snippets, securing high visibility across search results.
- Drove 5,300+ monthly leads through optimized SEO campaigns.
Timeline
Search Engine Optimization Analyst
UpGrad
08.2022 - Current
Search Engine Optimization Analyst
MDN Edify Education
02.2021 - 07.2022
Search Engine Optimization Executive
Nikulsan
05.2019 - 11.2020
MBA - Marketing
IMS Ranchi University 2015
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