Rangoli Kumar

• Key Achievements:

1. Increased LinkedIn engagement by 45% and improved Instagram performance from 97% to 100% between Q1 and Q2 of 2024 through strategic monthly content calendars.

2. Designed and implemented lead generation campaigns, generating 80+ candidate leads via the website, and 60+ hires through WhatsApp hiring campaigns.

3. Spearheaded WhatsApp Bot (mBuddy) integration in 2024, automating employee queries, and launching IT helpdesk ticketing in 2025, reducing manual follow-ups.

4. Rebranded the company’s retail visibility tool, RATT, to RetailTrack in 2025, positioning it as a unified retail intelligence platform across channels.

5. Reactivated Multiplier’s YouTube channel in 2025, producing explainer videos that reinforced brand positioning in retail execution solutions.

6. Built and submitted the Navodaya: Unifying Sales Intelligence Across Channels case study in 2025, leading to a Bronze win at IDMA 2025 in the Cross Mobile Integration category.

7. Initiated the website revamp project in 2025, introducing dual navigation journeys for brands and candidates, and adding high-value sections like case studies, blogs, and 'MultiplierLife.'

• Responsibilities:

1. Plan, execute, and analyze multi-channel marketing campaigns (LinkedIn, Facebook, Instagram – organic, and paid).

2. Develop corporate communication materials, including newsletters, credentials, AVs, and internal engagement content.

3. Manage CSR communication and festive campaigns, boosting employee participation by 30%.

4. Research industry trends and competitor activities for brand positioning and business proposals.

5. Lead and mentor digital marketing interns to ensure high-quality campaign execution.

• Prospected and pitched to potential clients, securing partnerships in BTL activation and workforce management.
• Developed customized strategic proposals based on client briefs.
• Managed client servicing for LEGO Toys and Youngman, ensuring timely execution and high client satisfaction.

• Conducted field visits and supported community outreach programs for child welfare initiatives

• Supported the HR department by managing end-to-end annual performance appraisal data, conducted resume screening, prepared employee superannuation documentation, and drafted retirement communication, ensuring accuracy and timely completion of all tasks.

• Managed guest check-ins, check-outs, and concierge requests while ensuring a seamless customer experience. Handled inquiries and resolved issues promptly, contributing to guest satisfaction and positive feedback.

• Gained cross-departmental exposure to hotel operations during a 16-week structured training program.