Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Ranika Agarwal

Ranika Agarwal

Summary

Results-driven digital marketing professional with over 10 years of experience working with clients like Pfizer, American Express, Randstad, and Bik. Led multi-channel campaigns generating $50M+ in revenue, increasing market share by 30%, and boosting brand recognition by 60%. Led lead generation strategies, optimizing acquisition and conversion rates. Skilled in data-driven marketing and stakeholder collaboration.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing Manager

Exela Technologies
06.2024 - Current
  • Led marketing strategies for Exela HR Solutions, driving a 35% increase in MQLs and a 20% rise in sales pipeline in 2024
  • Designed integrated campaigns, including SEO optimized digital assets and webinars, increasing qualified inbound inquiries by 40%
  • Improved email marketing open rates by 25%, engagement by 30%, and lead conversion by 15%
  • Collaborated with teams to create thought leadership content, boosting organic web traffic by 50% and expanding industry visibility
  • Leveraged HubSpot, LeadSquared, Salesforce CRM, Marketing Cloud, and Pardot to automate workflows and increase operational efficiency by 45%
  • Elevated Exela's brand presence, contributing to a 25% rise in social media mentions and 15% growth in brand awareness

MRCC Group
02.2019 - 05.2024
  • Email marketing: Developed monthly email strategy and create email campaigns to generate quality leads (This includes Batch and Blast email, newsletters, nurture, drips and triggers) Impact- Increased the qualified lead (MQL) by 150% in 2023, improved open rate by 17% and CTR by 33%
  • Social media marketing: Owned and managed social media accounts for LinkedIn and Twitter to promote research assets and increase brand awareness Impact- Increased overall form fills and followers across MRCC Group LinkedIn by 89% and 90% respectively in 2023
  • Paid media marketing: Managed a yearly spend of $300,000 to run role-based campaigns Impact- Drove 5x returns from the paid campaigns in 2023
  • Event handling & Content Creation: Webinars/Virtual Briefings: Owned the strategy for webinar promotions for MRCC business units Impact- Hold the record of highest webinar registrations in MRCC marketing till date
  • Increased the webinar registrations of 'How to mitigate remote onboarding risks' by 76% (in comparison to the webinar held on same theme in 2022)
  • Website management: Build high quality SEO landing pages, content hubs and client success stories pages on the website (Tool used: AEM)
  • Sales Enablement: Created high-quality sales enablement collateral such as webinar recruitment materials, bulletins, newsletters, CIB, client value stories, product flyers, KI decks to assist lead conversions
  • Sent weekly lead reports to improve lead actioning rate (LAR) Impact- Improved LAR by 11%
  • Stakeholder Collaboration & People Management: Onboarded and trained new hires in the team (usually 3-4 in a year)
  • Collaborated with global marketing stakeholders (US and UK) to plan and execute product marketing strategies/campaigns
  • Account-Based Marketing (ABM): Developed and executed ABM campaigns targeting high-value accounts (CVS Pharmacy, Walmart), aligning marketing efforts with sales to deliver personalized content and drive conversions
  • Impact: Successfully penetrated 2 top-tier accounts in 2023, contributing to a 25% increase in deal closures from targeted accounts

Associate Consultant - Digital Marketing

Aptroid Tech Pvt. Ltd.
08.2014 - 01.2019
  • Registered a growth of 500% in monthly revenue under Marketing vertical
  • Create email campaigns, presentation, case studies to engage potential clients and provide client specific solution for Google Adwords, SEO
  • Curated 6 weeks online course 'Supercharge Organic Traffic' to engage prospects
  • Created the website 'Outreach Crayon' from scratch that generated a revenue of $30k within first 2 months
  • Key Account manager for Tesco (one of the biggest retailers in UK)
  • Mentor a team of 6 outreach specialists
  • Worked on Marketing Automation projects via platforms HubSpot and Pardot
  • Worked on demand generation for one of my Microsoft courses reseller clients
  • Some of the clients I have worked with are wework, Philips, Randstad, florida virtual school
  • Did product marketing and generated 180 MQLs in 3 months for one of my anti fincrime tool clients
  • Digital advertising
  • Stakeholder Management
  • Performance Marketing
  • Marketing Communications
  • Team Management

Summer Intern - Market Research

HCL Infosystems
Delhi
05.2013 - 07.2013
  • Software Quality Assurance Lead: Spearheaded rigorous testing, ensuring top-notch software performance
  • Collaborated seamlessly with developers, mastering advanced testing frameworks
  • Digital Marketing Analytics Expert: Engineered data-driven campaigns, optimizing online presence
  • Leveraged analytics for iterative improvements, maximizing campaign impact

Education

B-Tech - Computer Science

Rajasthan Technical University
01.2014

Skills

  • Social media marketing
  • Demand Generation
  • SEO & SEM
  • Email marketing
  • Campaign Management
  • Customer acquisition
  • Brand development
  • Public and media relations
  • Budget administration
  • CRM management

Websites

Certification

  • Google Adwords
  • Google Analytics
  • LinkedIn Ads Course (Udemy)

Timeline

Marketing Manager

Exela Technologies
06.2024 - Current

MRCC Group
02.2019 - 05.2024

Associate Consultant - Digital Marketing

Aptroid Tech Pvt. Ltd.
08.2014 - 01.2019

Summer Intern - Market Research

HCL Infosystems
05.2013 - 07.2013

B-Tech - Computer Science

Rajasthan Technical University

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Ranika Agarwal