Ranita Das

Decision Science Analyst

Accenture

07.2023 - Current

Steered a predictive analysis model,SPRT to readily identify losing tests with an accuracy rate of 86%, at the earliest stage of 2 weeks post the test goes live via A/B Testing.
Spear headed data-driven insights on web traffic data for a platinum client(LinkedIn), increasing marketing strategy effectiveness by 25% and improving customer conversion rates by 15%.
Collaborated with a team of 12 Data Analysts, analytics managers and analyzed Customer Journey Analytics, comprising of user demographics, Product Purchased rates, average time on site, bounce rates, Form conversions and many more through Adobe Analytics, to identify opportunities for process improvement and increased efficiency.
Conducted post test summaries and deep dived on user journey, providing an in-depth insights into overall test performance with statistical significance. Highlighted key areas for improvement and identified top performing sections using KPIs. These findings helped stakeholders to conclude tests effectively and implement the recommended variant based on the report.
Gained hand-on experience on Adobe Target as a Front-End-Developer,utilizing various AI models to initiate testing procedures. Successfully configured activities across multiple content types including Redirect, Experience Fragments, HTML Offer and through Visual Experience Composer(VEC).
Delivered weekly-summary reports analyzing business marketing and sales performance: assessed and presented marketing team's ROI to stakeholders supporting strategic planning and driving 15% increase in targeted campaign effectiveness.