Business Analyst with 6+ years of experience with India’s best payments solution and third largest e-commerce platform in delivering data-driven insights and providing actionable solutions to business problems via predictive and prescriptive analytics.
• Supporting all Departments ie Operations, Sales, and Marketing Partner Management with Analytics
• Complete end-to-end reporting and dashboarding.
• Creating models ie Incentive models, and Lead allocation model
• Day-to-day analysis of strategic decision
• Provide Automation solutions using VBA & R
• Taking training sessions for the Global team over Excel, Salesforce & Business.
• Supporting 14 Countries in terms of reporting and Ad hoc analysis
• Working on fraud prevention, promotional campaigns, customer profiling, revenue leakage, and revenue & Occupancy prediction projects
• Day-to-day Delta analysis and sharing key insights around them
• Created a model highlighting exceeding burns budgets and triggering it against each campaign.
• Created a model to predict month-end revenue which helps to push levers timely
FMCG Category April 2017 – Feb 2019
• Responsible for pricing, conversion, and net margin optimization (80 Cr monthly Revenue)
• Worked on campaigns to lead conversions, retention, lapser to repeat users , funnel improvement projects
• Worked on Demand planning, supply planning, supply deconcentration, regional supply & seasonal demands project which leaded to 12% reduction in logistics cost.
• Responsible for creating brand monetized wire frame at category property which leads to high revenue addition through paid slots
• Responsible category reporting, Return rate and delivery tats analysis , inventory liquidation plans
• Responsible for creating customer segments for different user traffic platforms.
• Worked on cross-categories, product affinity, discounting experiments, and customer profiling projects with central teams.
Customer support Analytics Aug 2015 – March 2017
• Responsible for audit sample methodology basis past trend customer cases issue buckets
• Analyzing case life cycle using salesforce CRM and share key defects with resolution SOP to share the resolution time.
• Analyzing case life cycle using salesforce CRM and share key defects with resolution SOP to sharing the resolution time
• Worked with the Salesforce integration team to reduce the case life cycle considering the existing process.
• Worked over cases hopping projects to optimize the partner’s manpower cost
Customer support Operation Aug 2014 – July 2015
• Audit the resolution given to customers through the mail.
• Update SOP after analyzing the defect with audit
• Organized weekly workshops for low-scoring agents with key insights to improve performance.