RANJAN CHATTERJEE
Faridabad
Summary
Ranjan Chatterjee is a seasoned professional with over 28
years of expertise in Sales & Marketing, Business Development of PV Modules.Specializing in LV & MV Switchgears. With a proven track record in setting up business units, driving market penetration, and achieving targeted business goals. I excel in developing competitive strategies, conducting market analysis, and building long-term client relationships. This experience includes coordinating and managing All India Sales teams, and liaising with factories for product development. I am equipped at team management, training, and fostering dynamic environments that enhance operational efficiency and performance
Overview
29
29
years of professional experience
Work History
GM (Key Accounts )
Saatvik Green Energy
Gurugram
02.2024 - 07.2024
- Responsible for sales of PV modules to the major developers and IPPs PAN India .
- Team Handling of the Key accounts team ,
- Responsible to manage a profitable business along with smooth financials .
AVP Switchgears
Arihant Electricals
04.2020 - 02.2024
- Strategizing the Low Voltage Switchgear sales in the various segments like the OEMs, Industries, Retail and the Utilities business
- Introduction of the new solution business which is the Low Voltage Feedar Pillar panels in the various Utilities and the Power distribution companies like NPCL, BSES, TATA Power etc
- Team Management and coordinating with sales team for the promotion of the low voltage business
- Strategizing and planning a 25% year on year growth of the Switchgear BU
- Introduction of new Electrical Principals (manufacturers) for generating the growth of the organization
- Staring the new business unit of Electrical feeder pillar panels and specialized panels for utilities.
Zonal Manager
Chint Electric
01.2015 - 03.2020
- Taking care of the business development and sales for the LV switchgears for the major customer segments like the DG, HVAC OEMS
- Take and the approval and generate business from the utilities, OEMs and the projects
- Manage the sales and business development team of North India and also plan for the sales force and the investments for the generation of business
- Give product training to the team members
- Support PAN India for the technical presentations and Seminars.
National Sales Manager
Delton Cables Ltd.
04.2013 - 09.2014
- Taking care of the business development for the LV switchgears all India handling a team of 17 sales representatives and one Regional head
- Also doing the manpower addition for growth of the switchgear division on a profitable basis
- Revenue generation along with the increase in the network along with the manpower
- Obtaining approvals for the product and specifications from Large Scale and the Medium scale Electrical Consultants and the Govt
- Departments and electricity Boards (utilities)
- Introduction of new products in the LV switchgear and coordinate with the factory for the existing products.
Sr. Manager Sales and Business Development
LSIS (New name for LG Industrial systems)
New Delhi
10.2011 - 03.2013
- Accounting for the business development, sales & Marketing of the Low Voltage and the Medium Voltage switchgears like the VCB, ACB, MCCB, Contactors, Overload Relays, Electronic Motor Protection Relay
- Obtaining approvals for the product and specifications from Large Scale and the Medium scale Electrical Consultants and the Govt
- Departments and electricity Boards (utilities)
- Focussing on the projects of power sector and industries like NTPC, Bokaro steel plant expansion by giving the solutions of LV and MV panels to the main EPC contractors mainly for the substations main LT power distribution and the MV substations
- Coordinating for the Gas Insulated switchgears up to 400KV with Korea HO for the projects
- Coordinating with DMRC and other EPC contractors for the DMRC phase-3 power distribution panel
- Working with the other EPC contactors like KEC, Siemens, Angilique and other for the various other projects in India and abroad
- Making the strategies for the business set up of the company including the Chanel set up and the manpower planning for achieving the sales targets
- Coordinating with CPRI for getting the type test done for the ACB and the MCCBs
- Coordinating with the big EPC Contractors for the MV business
- Convert maximum number of panel builders into fold for appointing them as system Integrators
- Develop the distribution model in India for promoting the indirect sales
- Market analysis and survey to get the product potentials and also identify the new distributors/customers.
Sr. Sales Engineer
Tyco Electronics (T.E Connectivity)
New Delhi
06.2010 - 08.2011
- Responsible for the sales of Industrial grade connectors and Relays
- Responsible for handling the UOS, Inverter OEMS and the Railways also Meter manufacturing companies
- Responsible for machinery manufacturers for the specialized and the heavy-duty connectors.
Sr. Sales Engineer
Epcos India Pvt Ltd
New Delhi
04.2008 - 05.2010
- Spearheading the business development, sales & marketing of Capacitors and APFC components including the Thyristors, Reactors & Relays in major govt
- Departments, panel builders and contractors in Delhi NCR
- Obtaining approvals for the product and specifications from various Govt., P.S.U and Large Scale Industries
- Undertaking Power and Energy analysis at the site; providing effective design solutions to the customers for the optimum utilization of power
- Worked with all the panel builders and collected the orders for all the Major projects of North
- Responsible for meeting the targets through the Chanel Partners
- Worked for the commonwealth Games project in getting the product approval for the LV power factors components like the introduction and B.O.Q finalization with Consulting Engineering services and introducing the thyristor based switching systems for all the major stadiums
- Giving the solution for a more real-time reactive power switching systems for many industries like the Motherson group, Hero Honda and many other industries
- Generate the secondary sales for the distribution and meeting the monthly targets of the major revenue contributing distributor of North.
Sr. Sales Engineer
Schneider Electric India Pvt Ltd
Kolkata
07.2007 - 02.2008
- Responsible for generating the LV Switchgear Business in The Government and the Institutional Segments
- Handled the approval part of the LV Switchgears, Package Substations in the Govt departments like CPWD, PWD, M.ES
- Handled the business generation in the Institutions like Jadavpur University, IIT Karaghpur etc
- Handles the North Bengal Siliguri Area for the complete business through the distribution market and also the Govt segments like the M.ES Sevok area.
Asst. Branch Manager Marketing
Controls & Switchgear Co.
Lucknow
08.2006 - 06.2007
- Handling the sales & marketing of Low Voltage Switchgear Components in Lucknow as a Branch Head
- Recruiting sales count and deputing them to the correct locations to do the maximum sales coverage and Revenue generation.
Asst. Manager Marketing
Havell's India Ltd.
Kanpur
05.2000 - 07.2006
- Developing strategies for the promotion of Industrial Switchgear products viz
- MCCB, On Load Change Over Switches, Control Gears and Cables with focus on O.E.M'S, Sugar Mills & Govt and private sector customers in U.P
- Arranging Seminars & other promotional activities to promote new products in the range.
Senior Application Engineer
Indian Technological Products Pvt. Ltd.
New Delhi
08.1997 - 04.2000
Service Engineer
R.P.G. Ricoh
Lucknow
06.1995 - 07.1997
Education
B.E. (Electronics) -
Dr. Baba Saheb Ambedkar Marathwada University
01.1995
MBA Finance -
IMT Ghaziabad
Skills
- Sales & Marketing
- Business Development
- Channel Management
- LV & MV Switchgears components
- Business unit setup
- Market analysis
- Client relationship management
- Team management
- Competitive selling strategies
- Marketing plans
- Revenue generation
- Team mentoring
- Operational efficiency
- Market trends analysis
- Network expansion
Personal Information
Date of Birth: 11/23/71
Timeline
GM (Key Accounts )
Saatvik Green Energy
02.2024 - 07.2024
AVP Switchgears
Arihant Electricals
04.2020 - 02.2024
Zonal Manager
Chint Electric
01.2015 - 03.2020
National Sales Manager
Delton Cables Ltd.
04.2013 - 09.2014
Sr. Manager Sales and Business Development
LSIS (New name for LG Industrial systems)
10.2011 - 03.2013
Sr. Sales Engineer
Tyco Electronics (T.E Connectivity)
06.2010 - 08.2011
Sr. Sales Engineer
Epcos India Pvt Ltd
04.2008 - 05.2010
Sr. Sales Engineer
Schneider Electric India Pvt Ltd
07.2007 - 02.2008
Asst. Branch Manager Marketing
Controls & Switchgear Co.
08.2006 - 06.2007
Asst. Manager Marketing
Havell's India Ltd.
05.2000 - 07.2006
Senior Application Engineer
Indian Technological Products Pvt. Ltd.
08.1997 - 04.2000
Service Engineer
R.P.G. Ricoh
06.1995 - 07.1997
B.E. (Electronics) -
Dr. Baba Saheb Ambedkar Marathwada University
MBA Finance -
IMT Ghaziabad
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