Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Languages
Timeline
Generic

RANJAN KUMAR

South Delhi

Summary

Results-driven Senior E-commerce Manager with over 12 years of experience in managing multi-channel e-commerce operations, data analytics, and digital marketing strategies. Proven expertise in driving sales growth and improving conversion rates through advanced data-driven marketing techniques. Strong background in Magento, Shopify, Amazon, and other leading platforms, with a keen focus on SEO and performance marketing. Managing team of 12 Employees and Awarded for outstanding performance in the year 2022-23

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Manager – Ecommerce & Digital

ESOFT TECHNOLOGIES
08.2013 - Current
  • Led team of developers to build and optimize high-performance e-commerce platforms across Amazon, Walmart, eBay, Flipkart, and Magento, resulting in 44% increase in average sales conversions in Electronics, Fashion, FMCG, And Personal Care Products.
  • Managed end-to-end marketing campaigns utilizing advanced data analytics tools like Power BI, Python, SQL, MS Excel, AI Data Analytics Tools Like Google Analytics and Data Studio, Google Sheets, IBM Watson Analytics, AKKIO, Julius AI, Adobe Analytics, and D2C Growth Productivity tools like ASANA, DV 360 Degree, Hotjar, Web engage, Optimonk, Netcore, Klaviyo, Hootsuite, Buffer, Notion, and BotPress achieving 42% improvement in conversion rates and a 184% achievement of company goals in 2022-2023
  • Implemented new e-commerce features to enhance user experience, driving 48% increase in customer acquisition and satisfaction
  • Improved sales productivity by 22% through effective use of CRM for daily activity monitoring and team mentoring
  • Recognized as "Top Performer" in 2022-23 for outstanding contributions to strategic planning and execution.

Marketing Analyst

ANHEUSER BUSCH INBEV INDIA LIMITED
10.2011 - 07.2013
  • Forecasted and analyzed sales trends, contributing to a 48% growth rate in overall sales performance
  • Enhanced ROI by 68% through strategic online and offline advertising campaigns, including social media and performance marketing initiatives
  • Developed a comprehensive data analytics framework 34% increase in product conversion rates through effective ATL and BTL marketing strategies.
  • Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
  • Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
  • Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
  • Analyzed third-party data and investigated new growth opportunities.
  • Evaluated prospect databases for accuracy, segmentation opportunities, and growth potential within target markets.
  • Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
  • Coordinated trade show appearances to maximize brand exposure.
  • Increased brand awareness through targeted initiatives.
  • Reported performance and ROI of campaign media.

Education

MBA - Marketing & Information Technology

Gauhati University
Gauhati, Assam
05.2011

Bachelor of Business Economics - Business Economics

Langat Singh College, Muzaffarpur University
Muzaffarpur, Bihar
10.2005

Skills

  • E-commerce & Digital Marketing
  • Seo
  • SMM
  • Strategic Planning
  • Performance Marketing
  • Brand Marketing
  • Operations Management
  • Cross-functional Team Coordination
  • Data Analytics
  • Data-driven decision-making
  • Leadership and Team Management
  • Partnership Development
  • Budget Oversight
  • Market Analysis

Certification

  • Amazon E-commerce Expert Award | Amazon.com | 2015
  • Entrepreneurship Management | IIT Kharagpur | 2015

Accomplishments

  • Led the development of Amazon store for a key client, achieving a 48% increase in conversion rates in 2022-23.
  • Achieved 3X Sales through effectively helping with Champaign Management.
  • Implemented SEO best practices, leading to an increase in organic traffic from 23% to 84%, significantly boosting marketplace sales.
  • Optimized PPC campaigns to reduce ACOS from 27% to 5.8%, enhancing ROAS and overall campaign efficiency.

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Timeline

Senior Manager – Ecommerce & Digital

ESOFT TECHNOLOGIES
08.2013 - Current

Marketing Analyst

ANHEUSER BUSCH INBEV INDIA LIMITED
10.2011 - 07.2013

MBA - Marketing & Information Technology

Gauhati University

Bachelor of Business Economics - Business Economics

Langat Singh College, Muzaffarpur University

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