Ranjan Ranu
Delhi
Summary
- Dynamic sales experience with a proven track record at Exide Industries Ltd, SKF India Ltd, ARB Bearing Ltd driving market share and profitability through data-driven decision making and strategic GTM strategies. Expert in channel management and stakeholder engagement, achieving significant revenue growth while fostering strong client relationships. Proficient in Power BI for actionable insights and performance optimization.
Overview
10
10
years of professional experience
Work History
Regional Head - Sales Excellence
Exide Industries Ltd
Delhi
01.2025 - Current
- Driving Sales Excellence across Delhi & North-1 Zone
- Leading JCP adherence, productivity, and digital adoption (SFA, DMS, Power BI)
- Managing TE/TMASE/DSR capability, commercial discipline, and market execution.Led regional sales excellence strategy across SF, MC, and CV segments, driving market share, productivity, and profitability through data-led decision making.
- Made extensive use of Power BI dashboards to track primary & secondary sales, target vs achievement, dealer productivity, HSP performance, and district-wise trends.
- Built and reviewed advanced data analytics models to identify sales leakage, channel conflicts, underperforming dealers, and growth pockets.
- Converted complex datasets into clear, actionable data visualizations for leadership reviews, regional meetings, and corrective action planning.
- Owned target setting, deviation proposals, and performance correction plans, backed by fact-based analysis and scenario modeling.
- Drove business development initiatives including HSP conversion, franchisee expansion, SPO/SD appointment, and network optimization using analytics-led prioritization.
- Strengthened sales process excellence by monitoring HSP usage, DSR productivity, geo-tag compliance, and C4C adherence through real-time dashboards.
- Enabled data-driven field execution, ensuring field teams and channel partners acted on insight-led beat planning and focus retailers.
- Partnered with Commercial, Finance, IT, and SAP teams to ensure data accuracy, master-data hygiene, and reporting automation.
- Acted as a strategic advisor to leadership, presenting Power BI–driven insights to influence policy decisions, resource allocation, and growth strategy.
Area Sales Manager
SKF India
01.2021 - 01.2024
- Managed Bihar & key Punjab regions (Ludhiana, Jalandhar, Muktsar, Ferozepur, Abohar)
- Achieved consistent revenue growth & channel expansion
- Strengthened distributor capability and execution
- Managed a team of 6 sales representatives, surpassing monthly sales targets through strategic planning and leadership
- Implemented streamlined sales processes, resulting in a 40% increase in monthly revenue and a 15% improvement in efficiency
- Cultivated strong client relationships and analyzed market trends to drive business growth and expansion.
- Established customer-centric focus to build customer loyalty and retention. •
- Sourced and developed sales leads to increase client baseManaged Bihar & key Punjab regions (Ludhiana, Jalandhar, Muktsar, Ferozepur, Abohar)
- Achieved consistent revenue growth & channel expansion
- Strengthened distributor capability and execution
Assistant Manager
ARB Bearings Ltd
01.2018 - 01.2021
- Joined [ARB Bearing Limited] as a Senior Sales Executive, responsible for driving sales initiatives, cultivating client relationships, and achieving sales targets within the assigned territory •
- Promoted within a year for exceptional performance
- Expanded retailer base by 30% YoY
- Achieved 80% growth in key product categories
- Recognized for exceptional performance and promoted to Assistant Manager, tasked with overseeing a team of sales executives and providing leadership and guidance to achieve departmental objectives. •
- Trained and helped less experienced staff manage workloads and assignments, facilitating fulfilment of organizational objectives. •
- Recruited high-performing and accomplished team members, nurturing talent to develop skilled and capable workforce. •
- Supervised and delegated tasks to employees to meet key productivity targets categories
Sales & Marketing Representative
SKF India
01.2016 - 01.2018
- Managed retailer engagement & territory expansion
- Executed demand generation & field marketing
- Focused on managing retailers and small account distributors, driving sales and market expansion within the assigned territory •
- Achieved an impressive 80% growth rate in key product categories including brake pads, clutch plates, grease, and bearings •
- Expanded the retailer base by 30% year-over-year •
- Successfully led initiatives to incentivize and engage top-performing retailers associated with my distributor. •
- Met with key personnel from within dealer networks to support driving end customer sales through effective marketing.
Education
PG Certification - Business, Management, Sales & Marketing
IIM Shillong
01.2023
B.E. - Electronics & Telecommunication Engineering
Nagpur University
01.2013
Skills
- GTM Strategy
- Channel Management
- Market Intelligence
- Sales Planning
- Customer Profitability
- Inventory Control
- Stakeholder Management
- SFA
- DMS
- Power BI
- Basic SAP
- C4C
- Retailer, DSR and Employee app training
- Negotiation
- Data-Driven Decision Making
- Presentation Skills
Accomplishments
- Platinum Award - SKF India (2024) for Leadership Excellence
- Sirius Star Award - SKF India (2022) for achieving highest sustainable CAGR growth (33%)
- Fast-track Promotion - ARB Bearings (2019) for Outstanding Performance
- Expanded retailer network by 30% YoY
- Improved territory process efficiency by 40%
Geographical Experience
- Delhi, Delhi
- Patna, Bihar
- Ludhiana, Punjab
- Jalandhar, Punjab
- Muktsar, Punjab
- Ferozepur, Punjab
- Abohar, Punjab
Timeline
Regional Head - Sales Excellence
Exide Industries Ltd
01.2025 - Current
Area Sales Manager
SKF India
01.2021 - 01.2024
Assistant Manager
ARB Bearings Ltd
01.2018 - 01.2021
Sales & Marketing Representative
SKF India
01.2016 - 01.2018
PG Certification - Business, Management, Sales & Marketing
IIM Shillong
B.E. - Electronics & Telecommunication Engineering
Nagpur University