RANJANA SINGH
Secunderabad
Summary
With a robust background in both hospitality Sales for over 15 years and healthcare operations for 02 years. Known for driving revenue growth and market expansion through strategic sales initiatives, innovative marketing campaigns, and superior client relationship management. My objective is to leverage my dual expertise to lead a high-performing sales team, capitalize on industry trends, and deliver exceptional guest experiences. I am committed to achieving measurable results, enhancing operational efficiency, and contributing to the overall success and reputation of the organization."
Overview
23
23
years of professional experience
1
1
Certification
Work History
Regional Operation Manager- North India/ Telangana
Connect and Heal Healthcare Pvt Ltd
Hyderabad
09.2021 - Current
- Monitoring and ensuring that healthcare services provided within the region meet quality standards and regulatory requirements.
- Managing resources such as staff, equipment, and facilities efficiently to support operations .
- Developing and implementing strategic plans to improve healthcare outcomes, operational efficiency, and client fulfillment.
- Ensuring compliance with healthcare laws, regulations, and policies to maintain legal and ethical standards.
- Monitoring key performance indicators (KPIs) related to medical operations and making adjustments to improve performance as needed.
- Planning and implementing protocols for responding to medical emergencies or crises within the region.
- Supporting the professional development of healthcare staff through training programs, mentorship, and continuing education opportunities.
- Developing strategies to expand healthcare services and increase market share within the region.
- Building and maintaining relationships with key stakeholders such as Corporate clients, healthcare providers and other partners to foster collaboration and support sales initiatives.
Director of Sales
Holiday Inn Express Banjara Hills
Hyderabad
11.2018 - 10.2020
- Developing and implementing comprehensive sales strategies aligned with the hotel business objectives and revenue goals.
- Leading the sales team to achieve revenue targets by proactively identifying and pursuing sales opportunities. This includes selling room nights, event spaces, catering services, and other revenue-generating amenities.
- Building and maintaining strong relationships with key clients, including corporate accounts, travel agencies, event planners, and other potential customers. This involves regular communication, negotiation of contracts, and addressing client needs to enhance satisfaction and loyalty.
- Conducting market research and analysis to identify trends, market demands, and competitor activities. Using this information to adjust sales strategies and stay ahead in a competitive market.
- Providing leadership, direction, and support to the sales team including setting sales targets, monitoring performance, conducting training, and fostering a collaborative and motivated work environment.
- working closely with other departments such as marketing, revenue management, and operations to ensure alignment in strategies and maximize overall profitability.
- Developing sales budgets and forecasts, monitoring expenses, and optimizing resources to achieve financial objectives effectively.
- Analyzing sales data, preparing regular reports for senior management, and making data-driven recommendations for continuous improvement.
- Collaborating with marketing teams to develop promotional campaigns, sales collateral, and participate in industry events and trade shows to increase brand awareness and drive sales.
- Ensuring that all sales activities comply with legal and ethical standards, as well as company policies and procedures.
Senior Sales Manager
Park Hyatt, Hyderabad
Banjara Hills
09.2017 - 11.2018
- Creating and implementing strategic sales plans to achieve revenue goals, increase occupancy rates, and maximize profitability for the hotel.
- Building and maintaining strong relationships with key clients, including corporate clients, travel agencies, event planners, and other potential customers.
- Actively identifying and pursuing sales opportunities to generate revenue, including selling room nights, event spaces, catering services, and other hotel amenities.
- Developing and managing the sales budget effectively, monitoring expenses, and optimizing resources to achieve financial objectives.
- Work on RFP, PACE Report, STR Report, Weekly and Monthly yearly Reports
- Conducting market research and analysis to identify trends, understand market demands, and monitor competitor activities. Using this information to adjust sales strategies and maintain a competitive edge.
Head of Banquet Sales
ITC Kakatiya Luxury Collection
Hyderabad
10.2016 - 06.2017
- Develop and finalize MICE (Meetings, Incentives, Conferences, and Exhibitions) business opportunities and collaborate closely with the sales team."
- "Collaborate closely with local and national event managers handling corporate and social events."
- "Generate leads for outdoor catering to drive incremental revenue."
- "Managed catering services for IPL stadium events in close partnership with BCCI and SUN TV."
- Developing and managing the event sales budget effectively, monitoring expenses, and optimizing resources to achieve
Banquet Sales Manager
Trident by Oberoi
Hyderabad
06.2013 - 02.2015
- Led the pre-opening team for the hotel, overseeing the establishment of departments
- Developed of SOPs, training programs, and team member grooming.
- Managed supervision of a banquet team with four associates, focusing on generating banquet leads and revenue.
- Consistently achieved monthly and annual financial targets. Maintained continuous monitoring and evaluation of local, national, and international market trends.
- Assist to plan and implement effective training programs for team members
- Maintained the good professional relationships with all the Local and National event Managers and social clients to showcase the Hotel and the facilitiies to ensure the business flows in.
Event Manager
Park Hyatt Hyderabad
Hyderabad
11.2011 - 05.2013
- Led the pre-opening team for the hotel, overseeing the establishment of departments
- Developed of SOPs, training programs, and team member grooming.
- Managed supervision of a banquet team with four associates, focusing on generating banquet leads and revenue.
- Consistently achieved monthly and annual financial targets. Maintained continuous monitoring and evaluation of local, national, and international market trends.
- Assist to plan and implement effective training programs for team members
- Maintained the good professional relationships with all the Local and National event Managers and social clients to showcase the Hotel and the facilitiies to ensure the business flows in.
Assistant Sales Manager (Corporate and Social)
Marriott Hotel and Convention Centre and courtyard by Marriott
Hyderabad
09.2010 - 11.2011
- Assisting in the day-to-day operations of the hotel, including front desk operations, housekeeping, and maintenance.
- Supporting the management of staff, including scheduling, training, and performance management.
- Assisting with budgeting, forecasting, and monitoring expenses to ensure profitability.
- Assisting in organizing and coordinating events, meetings, and conferences held at the hotel.
Banquet Sales Executive
ITC Kakatiya- The Luxury Collection
Hyderabad
05.2004 - 08.2010
- Meeting the In-house guest to know their requirements for all Social and Corporate events.
- Handling the in-house Banquet queries on phone.
- Negotiating and finalizing the packages as per Guest request and sealing the deal.
- Handling the Banquet sales and event planning for Corporate and Socials.
- Co-coordinating with Chef and Banquet operation for all Banquet events
- Attending the weekly Sales meeting with the Sales Team/Sales & Marketing Manager/General Manager and Food & Beverage Manager.
Banquet Sales Co-ordinator
Viceroy Hotel and Convention Centre
Hyderabad
09.2001 - 02.2003
- Coordinated with the guest for Banquets, Board Rooms requirements.
- Closing the event contracts with the guest for Banquet, Board Room for all kind of Social and Corporate events.
- Suggested and compiled varies cuisine menus as per the guests choice.
- Coordinated with different kind of setup and seating plans.
- Menu planning with the quality food and effective costing to ensure the profitability of the Hotel.
Education
Diploma in Hotel Management and Catering Technology -
Institute of Hotel Management, Dehradun Uttaranchal
01.1997
Bachelor of Arts -
Garhwal University, Uttarakhand
01-1996
Skills
- Microsoft Office
- Excel
- Worked with effective sales and marketing applications eg- ( Opera-Marsha Sales & Catering,Shawman-sales and Catering,Delphi-Sales & Catering, Envision Sales)
- Business Development
- Policy Implementation
- Marketing
- Staff Development
- Strategic Planning
- Sales management
- Time Management
- Verbal and written communication
- Budget Control
- Customer Relationship Management (CRM)
- Sales Techniques
- Negotiation
- Lead Generation
- Brand Management
Birthplace
Dehra Dun, Uttarakhand
Hobbies and Interests
Writing, Reading Books, Gardening,Yoga.
Certification
- Pre- Opening of Trident by Oberoi, Hyderabad.
- Brand Ambassador Certification - IHG.
- Event and a Wedding Planner Certification
Languages
English
First Language
Hindi
Proficient (C2)
C2
Telugu
Elementary (A2)
A2
Affiliations
As a committed female professional, I prioritize work-life balance by incorporating activities like yoga, reading, and writing into my leisure time. Yoga grounds me physically and mentally, while reading and writing provide relaxation and intellectual stimulation. These practices not only reinvigorate my energy but also cultivate creativity and resilience, enabling me to approach both professional challenges and personal endeavors with clarity and enthusiasm.
Timeline
Regional Operation Manager- North India/ Telangana
Connect and Heal Healthcare Pvt Ltd
09.2021 - Current
Director of Sales
Holiday Inn Express Banjara Hills
11.2018 - 10.2020
Senior Sales Manager
Park Hyatt, Hyderabad
09.2017 - 11.2018
Head of Banquet Sales
ITC Kakatiya Luxury Collection
10.2016 - 06.2017
Banquet Sales Manager
Trident by Oberoi
06.2013 - 02.2015
Event Manager
Park Hyatt Hyderabad
11.2011 - 05.2013
Assistant Sales Manager (Corporate and Social)
Marriott Hotel and Convention Centre and courtyard by Marriott
09.2010 - 11.2011
Banquet Sales Executive
ITC Kakatiya- The Luxury Collection
05.2004 - 08.2010
Banquet Sales Co-ordinator
Viceroy Hotel and Convention Centre
09.2001 - 02.2003
Diploma in Hotel Management and Catering Technology -
Institute of Hotel Management, Dehradun Uttaranchal
Bachelor of Arts -
Garhwal University, Uttarakhand