Ranjana Vishwakarma
Thane
Summary
Accomplished Trade Marketing Specialist with over a decade of experience enhancing sales performance and brand presence in the FMCG and retail sectors. Proven track record of implementing effective marketing strategies that drive revenue growth, and bolster team collaboration. Core competencies include market analysis, promotional planning, and cross-functional team leadership. Committed to leveraging expertise to further elevate brand visibility and sales metrics.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Assistant Manager
Cholayil Pvt Ltd
Thane
05.2022 - Current
- Trade marketing campaigns supporting both short- and long-term brand requirements: GT Pan India.
- Develop and implement strategic sales plans to achieve revenue targets and business objectives, along with a focus on Sales Automation (DMS and SFA).
- Collaborate with cross-functional teams, including brand marketing, sales, finances, and several vendors, to drive sales engagement and satisfaction.
- Stay updated on industry trends, competitive landscape, and customer feedback to inform sales strategies, and product development efforts.
- Working with respective regional marketing and sales representatives, and finalizing the monthly BTL and activation plan.
- Supporting the sales team in market penetration with tailor-made branding and promotional activities in the regions.
- Ensure the sales team is aligned with the marketing activity and standards through regular communication and formal meetings.
Brand Executive
Bisleri International Pvt Ltd
Mumbai
12.2020 - 04.2022
- Planning & Execution of BTL activities
- Coordinate with Advertising Agencies and Vendors
- Design and communicate new product launches, Customer loyalty programs, Visual merchandising: Design Development and Execution
- Support Regional Promotional initiatives
- Constant tracking of competitor activities through market visits & market intelligence
- Supported new product launches, customer loyalty programs, and visual merchandising initiatives
- Tracked competitor activities and provided market intelligence reports
Assistant Manager
Baskin Robbins - Graviss Group Pvt Ltd
Mumbai
04.2018 - 07.2020
- Trade marketing campaigns supporting both short and long term brand requirements-GT and MT Pan India
- Taking care of Trade spending analysis
- Planning marketing calendars of promotions, activation, participation in annual events and new product introduction in coordination with higher management
- In-store execution (Availability, visibility & activation) Planogram, Visibility and POS planning
- Merchandiser and promoters management, training and engagement for maintaining SOS as per sales demand
- Keep Track of the retail assets provided for General Trade & Modern Trade
- Constant tracking of competitor activities through market visits & market intelligence
- Manage the planning of resources (budget, forecast, manpower, etc.)
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
Trade Marketing Specialist
Jyothy Laboratories Limited
Mumbai
09.2016 - 10.2017
- Contribute to allocating Trade Marketing (TM) funds to support brand, market, and key account priorities, optimizing ROI.
- Manage area TM budget, ensuring effective budget management.
- Analyze and report on promotion activities, providing insights for future improvements.
- Lead multi-brand, multi-channel category initiatives, driving business growth.
- Own the seasonal refresh campaign process, from planning to delivery, ensuring timely and budget-friendly execution.
- Manage value and volume sales for the entire Personal Care and Home Care portfolio.
- Collaborate with the National Key Accounts team to develop, discuss, and close Terms of Trade (TOT) with Pan India Accounts.
- Negotiate the listing of products, sales discounts, and marketing budgets with key accounts.
- Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
- Collaborated with creative agencies on the design of promotional materials such as leaflets, posters, banners.
- Monitored competitor activity in order to stay ahead of their strategies.
Sales & Marketing Coordinator / Team Leader
N. R. Colours Pvt Ltd
Mumbai
05.2012 - 09.2016
- Coordinate sales team activities, managing schedules, documents, and communication.
- Monitor team progress, identify areas for improvement, and propose solutions.
- Oversee day-to-day operations, generating reports to update on team progress.
- Establish relationships with prospects, recommend solutions, and drive sales.
- Maintain client relationships through support, guidance, and research.
- Stay updated on industry trends, market activities, and competitors to identify product improvements, or new opportunities.
Education
PGDM - Marketing
NMIMS
Mumbai07-2022
Bachelor of Commerce -
Mumbai University
Mumbai01.2011
Skills
- Trade marketing
- Budget management
- Visibility and planogram
- Cross-functional collaboration
- Vendor management
- Promotion strategy
- Communication skills
- Negotiation
- Market and Data analysis
- Sales automation
- Competitor tracking
- Employee training
Certification
Certified in Digital Marketing in 2018 from IIDE-Indian Institute of Digital Education
Timeline
Assistant Manager
Cholayil Pvt Ltd
05.2022 - Current
Brand Executive
Bisleri International Pvt Ltd
12.2020 - 04.2022
Assistant Manager
Baskin Robbins - Graviss Group Pvt Ltd
04.2018 - 07.2020
Trade Marketing Specialist
Jyothy Laboratories Limited
09.2016 - 10.2017
Sales & Marketing Coordinator / Team Leader
N. R. Colours Pvt Ltd
05.2012 - 09.2016
PGDM - Marketing
NMIMS
Bachelor of Commerce -
Mumbai University
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