Accomplished Retail Sales Manager with a proven track record at Casio, enhancing in-store customer experiences and leading high-performing teams. Expert in merchandising strategy execution and inventory management, significantly improving stock turnover ratios. Skilled in fostering team leadership and training, driving sales growth and operational excellence across retail operations.
Drive Tertiary business of large format stores (350 stores) and EBOs (60 Stores).
Design and implement strategy to keep brand at rank 1 in large format stores.
Streamline process to ensure smooth day to day operations, reduce costs and improve productivity.
Enhance in-store customer experience through staff training, effective merchandising and operational excellence.
Reduce inventory shrinkage and improve stock turnover ratio.
Build and lead high performing retail teams through training and management.
Ensure optimal placement of products.
Align merchandising strategies with sales goals to boos revenue.
Create and implement strategy to manage slow moving SKUs to reduce RTV ( return to be vendor).
Manage stock turnover ratio in order to keep stock cover under 3 months
Identify sales data to identify and opportunities
Analyse and design action to improve product assortment and merchandising plan.
Collaborate with sales and operations teams to ensure execution of plans.
Assist the category manager in sourcing strategy.
Maintain and update items in the database.
Verify and control all items creation or modifications
Organize and coordinate the sourcing related to local suppliers, including preparing nd conducting negotiations with local suppliers.
Assisting category managers to adjust assortment by introducing new SKUs, identifying items to discontinue and managing stock of discontinue SKUs.
Coordinate the development and implementation of promotions, review and validate promotion calendars.
Optimising the sale volume and profitability of designated product areas.
Analysing consumer behavior patterns and predicting trends.
Regularly reviewing perfomance indicators, e.g. sales and discount levels.
Allocation of fresh merchandise and getting the sold SKU replenished in EBOs
Taking care of day to day merchandise issue in EBOs
Loading with store personnel to ensure product supply meets demand.
Responsible for uploading the promotion in SAP across the categories - Mens, Women's and Kid's apparel, Accessory and Footwear
Assortment Planning - planning the SKU mix on store level in terms of quantity, price and brand
Budgeting & Planning - Prepare the term wise purchase plan for Men's wear section.
Prepare the base stock for new upcoming stores.
Making purchase independent requisition to keep track of purchasing of merchandise.
MIS and reporting.
Merchandising Strategy and Execution