Shefali Jhalani
London,United Kingdom
Summary
Creative and detail-driven Brand & Event Consultant with cross-industry experience in hospitality, beauty, lifestyle, and luxury weddings. Skilled in building impactful brand strategies, curating elevated guest experiences, and crafting cohesive visual identities across both digital and physical spaces. Adept at working with wedding planners, venues, and event brands to shape culturally nuanced, design-led celebrations. Strong background in project leadership, client relations, and content direction with a focus on delivering high-quality, memorable outcomes.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Project & Event Manager
Carnival LDN
London, United Kingdom
03.2024 - Current
- Relationship Management: Developed and maintained relationships with key stakeholders, including sponsors, vendors, and clients, to support event success.
- Crisis Management: Handled crisis management efficiently, resolving unexpected issues swiftly to minimise disruption and maintain high standards.
- Event Management: Managed all logistical aspects of events, from venue selection to transportation arrangements, ensuring smooth operations.
- Client Consultation: Consulted with clients to determine event requirements and assess package options.
Marketing and Brand Manager
The Arth Restaurant
London, United Kingdom
02.2023 - 03.2024
- Brand Partnerships: Established brand partnerships, leveraging collaborative opportunities for growth.
- Team Building: Streamlined internal processes for content creation and distribution, increasing team productivity.
- Social Media Management: Managed social media platforms, increasing engagement rates by 40% within six months.
- Brand Strategy: Developed and implemented comprehensive brand strategy, enhancing company image and market presence.
Wedding Consultant
AJ Events
, India
09.2022 - 02.2023
- Supervision: Managed editorial calendar to structure campaign and synchronise schedule.
- Organisation: Managed small and large-scale events. and weddings.
- Risk Management: Developed comprehensive risk management plans for each event, preparing for any potential issues that could arise.
- Documentation: Maintained meticulous records of all planning activities, from initial consultations to final execution, for seamless event management.
Founding Member
Sharisa India
Jaipur, India
04.2021 - 08.2022
- Association: Successfully launched a PETA-certified, clean beauty brand and implemented the push towards women empowerment by associating with a non-profit organisation.
- Branding: Prepared style guides and brand voice outlines for PR, marketing, digital and other communication needs, establishing standard styles for communicating with audiences.
- Public Speaking: Spoke at conferences and led seminars detailing research activities and results.
- Product Launch: Managed all aspects of product development, from design to overseeing development, quality assurance and deployment for the launch of universally flattering liquid lipsticks in 12 shades.
Brand Strategy Consultant
Scelebration Events
Jaipur, India
08.2019 - 02.2021
- Negotiation: Negotiated contracts with vendors, securing cost-effective deals for clients without compromising quality.
- Scheduling: Organised schedules and timelines, ensuring every aspect of the wedding day ran smoothly and on time.
- Inspection: Conducted site inspections to guarantee venues met all requirements for the perfect wedding day.
- Conceptualisation: Designed unique wedding concepts, transforming clients' visions into reality with creativity and attention to detail.
Advertising & Fundraising Administrator
Union of Brunel Students
London , United Kingdom
02.2019 - 07.2019
- Campaign Planning: Planned, developed and created advertising campaigns per month, completing within agreed timeframes and budgets.
- Collaboration: Developed partnerships with external organisations while promoting their businesses through advertising space, implementing promotional and sponsorship opportunities.
- Internal Communication: Worked efficiently with internal departments like finance and communications team to ensure upscaling.
- Budget Management: Kept a track of project budgets including the earnings and expenditure.
Education
Master of Science - Marketing
Brunel University
London, United Kingdom2019
Bachelor of Arts - Mass Media
Mithibai College of Arts & Commerce
Mumbai, India2017
Skills
- Computer proficiency
- Social Media management
- Leadership experience
- Problem - solving abilities
- Collaboration expertise
- Enterprise resource planning
- Creative thinking
- Project management
- Client relations
Certification
- SEO Fundamentals, SEMrush Organisation
- French Language Course Level 1, Babbel
- World Record, Roller Skating Marathon, Limca Book of Records
- Luxury Brand Management, London School of Trends
Accomplishments
- Head of Marketing: Led a team of 20 committee members for an inter-college media festival and secured sponsorship from 42 large organisations.
- NUS Delegate: Elected to represent Brunel University at the National Union of Students conference.
- International Students Ambassador: Served as a welcoming role model for new international students at Brunel University.
- Project Volunteer: Assisted at the Open House event hosted by the Mayor of London.
- Social Media Management: Managed social media campaigns for London Fashion Week.
- Campaign Manager: Planned campaign activities as well as ballot voting for a winning candidate at student union elections.
- Production & Marketing: Worked on promotional event for a Bollywood movie, Neerja.
- Best in Sports: Awarded the title for exemplary performance at high school.
Timeline
Project & Event Manager
Carnival LDN
03.2024 - Current
Marketing and Brand Manager
The Arth Restaurant
02.2023 - 03.2024
Wedding Consultant
AJ Events
09.2022 - 02.2023
Founding Member
Sharisa India
04.2021 - 08.2022
Brand Strategy Consultant
Scelebration Events
08.2019 - 02.2021
Advertising & Fundraising Administrator
Union of Brunel Students
02.2019 - 07.2019
Bachelor of Arts - Mass Media
Mithibai College of Arts & Commerce
Master of Science - Marketing
Brunel University