Hi, I’m
Ranjeeta Kaur Saggu
Delhi NCR
Summary
Ecommerce & Category Management leader with 10+ years of experience driving merchandise planning, demand forecasting, inventory optimization, pricing strategy, and P&L growth across beauty, nutrition, and lifestyle categories.
Overview
12
years of professional experience
Work History
Jivo Mart Private Limited
Lead - Category & E-commerce Strategy
02.2025 - Current
Job overview
- Lead end-to-end ecommerce category and merchandise operations across quick commerce platforms
- Developed assortment, pricing, and promotional strategies to drive revenue and margin growth.
- Built demand forecasting and replenishment models, scaling new beverage category to ₹1 Cr/month within 5 months.
- Delivered ROI improvement from 3 to 8 on Zepto and scaled Swiggy Instamart from ₹2 Cr to ₹3.5 Cr in one quarter.
- Partnered with marketing, supply chain and operations teams to improve customer experience and execution efficiency.
Big Muscles NutritionFaridabad
Ecommerce Lead
11.2023 - 01.2025
Job overview
- Scaled Amazon business from ₹0 to ₹3 Cr/month through merchandising, pricing, and promotional optimization.
- Improved Amazon Ads ROI from 0 to 4+ using Sponsored Products, Sponsored Brands, and Display Ads.
- Expanded brand presence across Flipkart Minutes, Myntra, Nykaa, Meesho, CRED, and Zepto, contributing 30% increase of total marketplace revenue.
- Led inventory planning, demand forecasting, and stock optimization to improve availability and working capital efficiency.
- Built joint business plans with marketplaces, improving visibility and category share.
The Good Glamm Group
E-Commerce Lead– Marketplaces Business
01.2022 - 11.2023
Job overview
- Managed P&L and merchandising operations across India and global marketplaces (US, UK, UAE, AU, Noon).
- Led assortment planning, pricing optimization, and demand forecasting to improve growth and profitability.
- Drove co-branded campaigns and onsite merchandising improvements to increase conversion and customer engagement.
- Collaborated across marketing, analytics, and supply chain teams to improve customer journey and operational efficiency.
The Good Glamm Group (The Moms Co)
Key Account Manager
04.2020 - 12.2021
Job overview
- Delivered ₹25L to ₹2 Cr/month growth within 12 months across Amazon & Flipkart.
- Achieved ACOS 35–40%, 50:50 organic-paid mix, and 28% repeat rate.
- Led content, pricing, and promotional strategy to improve conversion and customer experience.
- Built KPI dashboards for performance tracking and decision making.
Revlon India – “Revlon & Street Wear”
Sr. Assistant Manager - Ecommerce
11.2017 - 03.2020
Job overview
- Managed end-to-end ecommerce merchandising operations across Amazon, Nykaa, Myntra, Flipkart.
- Led assortment expansion, pricing, promotions, and inventory planning.
- Partnered with marketplace category teams on demand trends and merchandising strategy.
Deco Window
Deputy Manager – Ecommerce
04.2016 - 10.2017
Job overview
- Onboarded Brand on Marketplaces and managed to start Company’s Ecommerce business vertical from Scratch
- Identify new potential marketplaces for Online sales
- Creation and Execution of sales and marketing strategies
- Online Marketing and Advertising
- Sales growth and marketing of DTC website – “decowindow.in”
- Catalogue Management and Inventory Management
- Inventory synchronization of online stocks
- Responsible for management of Order Fulfilment, and Logistics.
Snapdeal.com
Sr. Executive – Seller Onboarding
04.2014 - 03.2016
Job overview
- New Brands/Sellers tie ups
- Onboarded brands and improved assortment depth, pricing competitiveness, and marketplace performance.
- Conducted gap analysis and seller performance optimization.
- Seller Business Growth.
Education
Jabalpur University (RDVV)
Bachelor’s Degree in commerce from Accounting & Finance
Panjab Technical University
MBA from Finance & HR
SAP India Pvt. Ltd.
SAP – FI (Certified) from Accounting & Finance
Diploma in Digital Marketing
Skills
- Merchandising & Category Strategy: Assortment planning, product lifecycle management, onsite merchandising, promotional readiness
- Inventory & Demand Planning: Forecasting, replenishment, stock optimization, sell-through improvement
- Commercial & Financial: Pricing strategy, margin optimization, ROI Optimisation
- Analytics & Performance: KPI dashboards, conversion funnel analysis, customer behaviour insights
- Consulting & Leadership: Stakeholder management, cross-functional leadership, process design, program delivery
Timeline
Lead - Category & E-commerce Strategy
Jivo Mart Private Limited
02.2025 - Current
Ecommerce Lead
Big Muscles Nutrition
11.2023 - 01.2025
E-Commerce Lead– Marketplaces Business
The Good Glamm Group
01.2022 - 11.2023
Key Account Manager
The Good Glamm Group (The Moms Co)
04.2020 - 12.2021
Sr. Assistant Manager - Ecommerce
Revlon India – “Revlon & Street Wear”
11.2017 - 03.2020
Deputy Manager – Ecommerce
Deco Window
04.2016 - 10.2017
Sr. Executive – Seller Onboarding
Snapdeal.com
04.2014 - 03.2016
Jabalpur University (RDVV)
Bachelor’s Degree in commerce from Accounting & Finance
Panjab Technical University
MBA from Finance & HR
SAP India Pvt. Ltd.
SAP – FI (Certified) from Accounting & Finance
Diploma in Digital Marketing
Core Accomplishments
- Jivo - Started the beverage category from scratch in the month of June and scaled it to 1 cr in 5 months, while Swiggy Instamart Cooking Oil business scaled from ₹2 cr to ₹3.5 cr in 3 months, with an ads ROI of 14, and improved Zepto's ads ROI from 3 to 8
- The Moms Co. - Amazon Business grew from 25 lacs to 2 cr/month within a year, average ACOS 40%, organic vs. paid ratio – 50:50, repeat rate – 28%, Flipkart Business grew from 2.5 lacs to 50 lacs in the first 6 months.