Ranjini Guru
Bangalore
Summary
Innovative Marketing Leader with 15 years of total experience with 8 years of Email Marketing domain expertise with track record of helping clients devise complex marketing strategies
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Email Marketing Manager
Kushals Fashion Jewellery
05.2023 - Current
- Established and maintain a comprehensive email marketing, whatsapp marketing, push notification and social media calendar.
- Executed comprehensive marketing plans with Improved sales conversions with carefully crafted promotional emails, whatsapp campaigns.
- Devised cross channel automation journeys across email, whatsapp, push channels to improve drop off conversions.
- Complete ownership concept and content strategy, design execution to meet the target audience conversions and keeping the campaigns fresh and intune with brand strategy.
- Developed comprehensive testing strategies to evaluate subject lines, content variations, call to action, concepts for optimal results.
- Created detailed reports of campaign metrics across email, whatsapp campaigns for stakeholders to highlight successes, areas of improvement, and recommendations for future initiatives.
- Managed social media calendar for optimal audience engagement and increased online presence.
- Maximized ROI by regularly analyzing campaign performance against established KPIs.
Email Marketing Manager
ClearTax
4 2022 - 9 2022
- Planning and execution of email marketing calendar
- Complete ownership of collaborating with different teams to create content, design, HTML A/B testing and scheduling campaigns
- Experience in campaign scheduling, automations using multiple email sending platforms - Acoustic, Mailmodo, Mailchimp ,Hubspot and sendgrid
- Developed insights on marketing campaigns to assess performance against goals.
- Collaborated with social media team and product team to brainstorm user engaging emails which resulted 120% increase in ITR Filing.
- Drove marketing efforts by orchestrating testing various kind of campaigns for acquisition base.
Email Operations Lead - Onboarding Manager
Ascent360
02.2021 - 04.2022
- Delivered technical platform training for US clients using Ascent platform for their marketing campaigns
- Assisted multiple clients to troubleshoot platform issues using Zendesk.
- Collaborate with product team to share client feedbacks and actively participated in platform enhancements
- Evaluate customer problems, implement resolutions and follow up with clients to manage additional problems and maintain customer satisfaction.
- Setting up of DI configuration , database setup for new clients to send their email marketing campaigns
- Tailored email performance reports for various clients using Ascent platform
IBM Marketing Cloud/Acoustic-Onboarding Consultant
IBM
08.2015 - 07.2020
- Drove technical training on email marketing best practices and in depth Acoustic platform usage for numerous APAC region client using Email and SMS channels for about 15-20 clients in simultaneously.
- Increased customer satisfaction by working with support team to resolve technical issues
- Led numerous email, SMS automation use cases for clients from varied industry
- Extensive experience handling client database, segmentation, scheduling campaigns and campaign performance analysis.
- Collaborated with sales teams for driving renewal discussions.
- Create Monthly custom reports for various clients on email performance.
- Expertise in IP warming and other omni-channel marketing related best practices.
- Technical Consultancy,best practices of product to customers on-site and remote.
- Drove client-facing change management efforts and provide product feedback to roadmap team and work to prioritize features for upcoming releases
- Experience in creating HTML creatives.
EDI - Technical Lead
IBM
11.2009 - 10.2015
- Worked on projects as a Client Support Analyst including L1 & L2 support for GIS Hosted Infrastructure for NAM and EMEA customers as group lead
- As Technical Lead in Mapping Support Team, responsibilities including assigning mapping tickets and working on initiatives to improve the team performance
- Mentoring new joiners and getting them up to speed on EDI mapping
- Handling daily calls with US team to discuss any outstanding issues
Education
Bachelor of Engineering(B.E) - Information Science
Visvesvaraya Technological University
JSS Academy Of Technical Education 08.2004 - 08.2008
Skills
Email Marketing
Additional Information
- ACHIEVEMENTS , IBM Lab Services Award 2016, 2017 Certified Access Bars Facilitator at Access Consciousness
Timeline
Email Marketing Manager
Kushals Fashion Jewellery
05.2023 - Current
Email Operations Lead - Onboarding Manager
Ascent360
02.2021 - 04.2022
IBM Marketing Cloud/Acoustic-Onboarding Consultant
IBM
08.2015 - 07.2020
EDI - Technical Lead
IBM
11.2009 - 10.2015
Bachelor of Engineering(B.E) - Information Science
Visvesvaraya Technological University
08.2004 - 08.2008
Email Marketing Manager
ClearTax
4 2022 - 9 2022