"Experienced retail professional adept in category growth and private label management. Skilled in market analysis, vendor sourcing, and product development. Proven track record in driving profitability through strategic planning and effective negotiation. Strong expertise in end-to-end brand management and customer-centric optimization. Dedicated to enhancing product quality and maximizing sales through innovative strategies."
· Responsible for category expansion & growth
· Led the successful launch and market penetration of Disney home brand products, utilizing the beloved characters and brand heritage to drive consumer interest and market share growth
· Overseeing private label management for Firstcry-owned brands including Babyhug, Zoe, Pinekids, Fab N Funky, Bellamama, Babyoye, and Bonfino
· Driving new product development through comprehensive trend analysis, sales history evaluation, competitive benchmarking, and gap identification
· Scouting global vendors through diverse channels to ensure optimal product sourcing
· Negotiating costs based on competitive analysis and market trends, while also determining optimal pricing strategies for maximum margin
· Responsible for the finalization of packaging artworks, branding, and designs to meet project requirements and brand standards
· Strategically managing outright buying to maximize budget utilization, monitoring pre- and post-EOSS sell-through for optimal results
· Ensuring product registration compliance for Dubai and Saudi markets, liaising with regulatory agencies and factories, overseeing document submission and certificate acquisition, and coordinating product testing through accredited laboratories
· Building assortments through competitive benchmarking to ensure market relevance and differentiation
· Ensuring timely ordering to uphold optimal inventory levels
· Effectively managing relationships with both international and domestic vendors
· Overseeing all aspects of backend operations for every launch, including design, artwork, photo-shoots, editing, content creation, visibility, marketing, and more
· Forecasted seasonal sales and planned inventory accordingly
· Enhancing Product Detail Page (PDP) content and layout for improvement customer engagement
· Managing quality control by reviewing reports, ensuring compliance, and providing final approval for shipment pickup
· Designing and implementing system-driven processes to reduce reliance on individual dependencies and streamline operations