Playing Group sport & individual Sport
Ranjith Eswar
Digital Marketing Manager
Coimbatore
Summary
A strategic thinker with almost 11 years of experience in the field of digital marketing & social media whose dictum is to add value to an organization” Accomplished Digital Marketing professional with a proven track record in delivering consistent profit growth for business websites through high quality traffic and leads generation and Sales conversion.
Overview
12
12
years of professional experience
7
7
Managerial Experience
17
17
Certifications
3
3
Languages
Work History
Digital Transformation Manager
NEXWARE Technologies & NEXGEN Global
Tokyo
04.2020 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Drove cross-functional collaboration with focus on quality service delivery.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
Digital Marketing Manager
Sakthi Finance Limited
Coimbatore
08.2017 - 02.2020
- Scope of Work on day to day:
- Deeplyunderstanding our customers, our product, and our business strategies
- Leading our central customer growth engine to achieve acquisition/ROI targets and fuel profitable growth
- Expanding our operations regionally
- Owning the end-to-end strategy, media planning and execution of our paid social and performance marketing campaigns, referral programs and customer acquisition via owned channels including app, Social Media, web and SEO
- Setting and delivering ambitious goals
- Making smart decisions about where to focus to maximize time and budget
- Innovating
- Continuously AB-test / Split test and optimizing targets, bidding strategies, creative and landing page/app experience to drive volume and ROI
- Clearly communicating performance, strategy and vision
- Managing day-to-day operations across multiple channels
- Owning and managing paid marketing spending to budget
- Delivering critical reporting and analysis to fuel marketing optimization.
Digital Marketing Manager
Covai Senior Citizens (India) Pvt Ltd
Coimbatore
09.2015 - 07.2017
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Drove cross-functional collaboration with focus on quality service delivery.
- Created CovaiCare brand and helped the brand to establish as pioneer of Seniorliving / Retirement Communities Concept with adaptive personnel care.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Improved website visibility through development and implementation of SEO strategies.
- Developed campaigns, led design and tracked results.
- Collected performance data on each promotion to better plan future events.
- Collaborated with media representatives to optimize coverage of special events.
Digital Marketing Manager
Bebuzzd
Dubai
05.2017 - 09.2017
- Successfully created, executed and completed Loyalty Program Mobile App Marketing campaign(s)
Manager Digital Marketing
SourceTrace Systems
Coimbatore
04.2014 - 08.2015
- And Social Media Marketing
Sr. SEO Analyst
Personiv
Coimbatore
03.2013 - 11.2013
SEO Analyst
Stan Ventures
Namakkal
12.2011 - 02.2013
Education
Electronics and Communication Engineering
SSM College of Engineering
05.2008 - 06.2011
Skills
Facebook AdsProduct Listing AdsFacebook / Instagram PagesTwitterLinkedin Company Pages and Showcase PagesHelps to communicate more customers and build brand awarenessPinterestProduct reviewsContests and Giveaways – more effective to get social followers and emailsVideo MarketingRemarketingAffiliate MarketingForums and Q&A sitesComputer ProficiencyWindows Operating SystemMac Operating SystemMS OfficeWebsite Migration (word press)Joomla Website MaintenanceWordpress Website MaintenanceWebsite Live Support Integration & ManagementMagenta Website MaintenanceAdobe PhotoshopAdobe IllustratorSEO / SEMSEM RushGoogle/ Bing WebmasterGoogle AnalyticsFacebook insightsHubspotVisual Content Tools
Revenue Generation
Marketing strategy
Social media expert
Strategic planning
Content Development
Email Marketing
Mobile marketing
Cold calling skills
Calculating ROI
SEM strategy development
Communication and writing skills
Managerial experience
Certification
12/2019 Google Ads Search Certification
Interests
Networking
Fitness
Timeline
Digital Transformation Manager
NEXWARE Technologies & NEXGEN Global
04.2020 - Current
Digital Marketing Manager
Sakthi Finance Limited
08.2017 - 02.2020
Digital Marketing Manager
Bebuzzd
05.2017 - 09.2017
Digital Marketing Manager
Covai Senior Citizens (India) Pvt Ltd
09.2015 - 07.2017
Manager Digital Marketing
SourceTrace Systems
04.2014 - 08.2015
Sr. SEO Analyst
Personiv
03.2013 - 11.2013
SEO Analyst
Stan Ventures
12.2011 - 02.2013
Electronics and Communication Engineering
SSM College of Engineering
05.2008 - 06.2011