Playing Group sport & individual Sport
Ranjith Eswar
Digital Marketing Manager
Coimbatore
Summary
A strategic thinker with almost 11 years of experience in the field of digital marketing & social media whose dictum is to add value to an organization” Accomplished Digital Marketing professional with a proven track record in delivering consistent profit growth for business websites through high quality traffic and leads generation and Sales conversion.
Overview
12
12
years of professional experience
7
7
Managerial Experience
17
17
Certifications
3
3
Languages
Work History
Digital Transformation Manager
NEXWARE Technologies & NEXGEN Global
Tokyo
04.2020 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Drove cross-functional collaboration with focus on quality service delivery.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
Digital Marketing Manager
Sakthi Finance Limited
Coimbatore
08.2017 - 02.2020
- Scope of Work on day to day:
- Deeplyunderstanding our customers, our product, and our business strategies
- Leading our central customer growth engine to achieve acquisition/ROI targets and fuel profitable growth
- Expanding our operations regionally
- Owning the end-to-end strategy, media planning and execution of our paid social and performance marketing campaigns, referral programs and customer acquisition via owned channels including app, Social Media, web and SEO
- Setting and delivering ambitious goals
- Making smart decisions about where to focus to maximize time and budget
- Innovating
- Continuously AB-test / Split test and optimizing targets, bidding strategies, creative and landing page/app experience to drive volume and ROI
- Clearly communicating performance, strategy and vision
- Managing day-to-day operations across multiple channels
- Owning and managing paid marketing spending to budget
- Delivering critical reporting and analysis to fuel marketing optimization.
Digital Marketing Manager
Covai Senior Citizens (India) Pvt Ltd
Coimbatore
09.2015 - 07.2017
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Drove cross-functional collaboration with focus on quality service delivery.
- Created CovaiCare brand and helped the brand to establish as pioneer of Seniorliving / Retirement Communities Concept with adaptive personnel care.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Improved website visibility through development and implementation of SEO strategies.
- Developed campaigns, led design and tracked results.
- Collected performance data on each promotion to better plan future events.
- Collaborated with media representatives to optimize coverage of special events.
Digital Marketing Manager
Bebuzzd
Dubai
05.2017 - 09.2017
- Successfully created, executed and completed Loyalty Program Mobile App Marketing campaign(s)
Manager Digital Marketing
SourceTrace Systems
Coimbatore
04.2014 - 08.2015
- And Social Media Marketing
Sr. SEO Analyst
Personiv
Coimbatore
03.2013 - 11.2013
SEO Analyst
Stan Ventures
Namakkal
12.2011 - 02.2013
Education
Electronics and Communication Engineering
SSM College of Engineering
05.2008 - 06.2011
Skills
Facebook Adsundefined
Certification
12/2019 Google Ads Search Certification
Interests
Networking
Fitness
Timeline
Digital Transformation Manager
NEXWARE Technologies & NEXGEN Global
04.2020 - Current
Digital Marketing Manager
Sakthi Finance Limited
08.2017 - 02.2020
Digital Marketing Manager
Bebuzzd
05.2017 - 09.2017
Digital Marketing Manager
Covai Senior Citizens (India) Pvt Ltd
09.2015 - 07.2017
Manager Digital Marketing
SourceTrace Systems
04.2014 - 08.2015
Sr. SEO Analyst
Personiv
03.2013 - 11.2013
SEO Analyst
Stan Ventures
12.2011 - 02.2013
Electronics and Communication Engineering
SSM College of Engineering
05.2008 - 06.2011
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