Ranjith Janagama
Hyderabad
Summary
Digital Marketing Expert with 10+ years in SEO, SEM, and Google Ads, specializing in B2B and B2C strategies. Proven track record in enhancing business growth through data-driven campaigns and website optimization. Experienced in leading cross-functional teams and executing campaigns on platforms like Google and LinkedIn.
Overview
12
12
years of professional experience
Work History
Digital Marketing Strategist
PSR-IT Services
Hyderabad
03.2024 - Current
- Led digital marketing initiatives for a B2B hiring platform, enhancing product visibility and attracting qualified leads in the HR industry.
- Planned and executed SEO strategies targeting keywords like 'predictive hiring platform,' boosting organic traffic by 50% within seven months.
- Managed LinkedIn Ads and Google Ads campaigns, reducing cost per lead by 20% while driving inbound leads from HR professionals.
- Developed content marketing strategies, including blogs and landing pages, highlighting ATS and job distribution features.
- Monitored campaign performance through Google Analytics, GTM, and Hotjar, delivering weekly reports with actionable insights to leadership.
- Executed retargeting campaigns via AdRoll, improving conversion rates from MQL to SQL for enhanced lead engagement.
SEO Account Manager
Lotus Interworks
05.2023 - 02.2024
- Led SEO campaigns for multiple client projects, improving first-page keyword rankings by 60%.
- Managed a team of 4+ SEO and social specialists and delivered weekly performance reports to stakeholders.
- Designed evergreen content strategies for product pillar pages, driving consistent traffic growth.
- The position independent contract role
Sr. Digital Marketing Specialist- SEO
UWorld LLP
Hyderabad
03.2022 - 05.2023
- Delivered insights on competitive organic search activities for the UWorld product websites.
- Created and optimized evergreen content strategies for product pillar pages.
- Developed unique title tags and Meta tags to enhance website visibility.
- Audited and analyzed website content, implementing effective link-building strategies.
Senior Associate - Digital Marketing
Telebu Communications
Hyderabad
12.2020 - 03.2022
- Managed Telebu's product websites for competitive paid and organic search strategies.
Digital Marketing Specialist
Exinent Info Solutions
Hyderabad
06.2019 - 10.2020
- Optimized PPC campaigns to enhance performance and drive conversions.
- Conducted conversion analysis to refine ROI strategies across initiatives.
- Led email marketing outreach campaigns, including data validation and template creation.
- Directed automation initiatives while supporting marketing and sales teams daily.
- Executed campaigns focused on maximizing efficiency and engagement.
- Collaborated with cross-functional teams to align automation efforts with business objectives.
SEO Analyst
Externetworks
Hyderabad
10.2017 - 06.2019
- Directed all facets of web, SEO/SEM, email, and social media marketing initiatives.
- Managed a team of SEO/SMO professionals to drive effective digital strategy execution.
- Conducted detailed website evaluations to highlight areas for enhancement.
- Crafted off-page optimization strategies aimed at boosting DA.
- Assessed performance of digital marketing campaigns, emphasizing ROI metrics.
- Formulated creative growth strategies through teamwork and brainstorming sessions.
- Implemented conversion tests and experiments to optimize user experience.
Senior Marketing Executive
Valuelabs LLP
Hyderabad
12.2014 - 10.2017
- Conducted comprehensive SEO audits to identify optimization opportunities.
- Collaborated with design and development teams to implement review schema elements.
- Managed daily operations of pay-per-click accounts on Google AdWords.
- Monitored and maintained keyword bids to enhance campaign performance.
- Updated and organized large keyword lists to ensure relevance and accuracy.
SEO Executive
Selectsys India
Hyderabad
04.2013 - 12.2014
Education
B-Tech - Electronic and Communications Engineering
Sindhura Institute of Science and Technology
01.2011
Skills
- SEO strategy and content marketing
- PPC campaign management and Google Ads
- Analytics reporting and lead generation
Disclaimer
I hereby declare that all the information given above is correct to the best of my knowledge., Hyderabad, 01/01/24
Timeline
Digital Marketing Strategist
PSR-IT Services
03.2024 - Current
SEO Account Manager
Lotus Interworks
05.2023 - 02.2024
Sr. Digital Marketing Specialist- SEO
UWorld LLP
03.2022 - 05.2023
Senior Associate - Digital Marketing
Telebu Communications
12.2020 - 03.2022
Digital Marketing Specialist
Exinent Info Solutions
06.2019 - 10.2020
SEO Analyst
Externetworks
10.2017 - 06.2019
Senior Marketing Executive
Valuelabs LLP
12.2014 - 10.2017
SEO Executive
Selectsys India
04.2013 - 12.2014
B-Tech - Electronic and Communications Engineering
Sindhura Institute of Science and Technology
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