Ranjith Murugan
Tirunelveli
Summary
A versatile and growth-driven professional with a strong foundation in graphic design and digital marketing, complemented by proven leadership experience as a Branch Manager in the healthcare diagnostics industry. Known for blending creative expertise with operational excellence, team management, and strategic planning. Adept at driving brand visibility, improving customer engagement, and ensuring smooth branch operations, including sales, service quality, and workflow management. Demonstrates strong communication skills, problem-solving capability, and a consistent ability to adapt and excel in challenging environments. Currently seeking opportunities to leverage a diverse skill set across creative, managerial, and healthcare domains.
Overview
7
7
years of professional experience
Work History
Branch Manager
Orbito Asia Diagnostics
Salem & Erode
02.2025 - Current
- Overseeing end-to-end branch operations across two major locations, ensuring high standards in diagnostic service quality, patient care, and customer experience.
- Leading cross-functional teams and improving staff productivity through structured workflow management, continuous training, and performance monitoring.
- Driving revenue growth through targeted local marketing strategies, doctor engagement programs, and customer-centric initiatives tailored to each service region.
- Managing HLM (Hospital Laboratory Management) operations at two partner hospitals — Kavin Hospital, Bhanani, Erode and Uma Hospital, Kumarapalayam, Erode — ensuring seamless coordination, quality control, and timely reporting across both sites.
- Ensuring compliance with NABL standards while maintaining operational efficiency across all departments, including technical, front office, logistics, and phlebotomy units.
- Handling day-to-day administrative functions such as reporting, budgeting, manpower planning, resource allocation, and operational audit checks for both branches.
Branch Manager
Surat
Surat
09.2023 - 01.2025
- Directed branch operations, including sales, service delivery, technical coordination, and patient relations.
- Built strong relationships with doctors, corporate clients, and community partners to increase test volume.
- Implemented process improvements that enhanced workflow speed and reduced turnaround time.
- Supervised a team of phlebotomists, front office staff, and marketing executives.
Branch Manager
Orbito Asia Diagnostics
Mumbai
05.2021 - 08.2023
- Managed one of the busiest branches, ensuring smooth daily operations and consistent customer satisfaction.
- Executed B2C promotional activities and local campaigns to strengthen brand presence in the Mumbai region.
- Handled team training, scheduling, conflict resolution, and performance reviews.
- Coordinated with central laboratory teams to maintain testing accuracy and delivery timelines.
Senior Graphic Designer cum Digital Marketer
Orbito Asia Diagnostics
Coimbatore
05.2019 - 05.2021
- Led the creative design function, producing high-quality visuals for campaigns, branding, and social media.
- Managed digital marketing workflows including content planning, social media calendars, ad campaigns, and analytics tracking.
- Developed brand-consistent creatives for healthcare promotions, events, and corporate communications.
- Collaborated with management to design marketing materials that improved customer engagement and lead conversion.
Junior Graphic Designer
Orbito Asia Diagnostics
Coimbatore
05.2019 - 11.2019
- Designed social media posts, brochures, posters, and promotional materials as part of the core creative team.
- Assisted senior designers in maintaining brand identity across all visual assets.
- Contributed to campaign visuals for health camps and awareness programs.
Education
High School Diploma -
Bharathiar University
Coimbatore, Tamil Nadu08-2024
High School Diploma -
Guvi Geek Network Private Limited
Chennai08-2024
Bachelor of Science - Information Technology
Kaamadhenu Arts And Science
Erode, Tamil Nadu01.2016
High School Diploma -
Swathanthra Higher Secondary School
Coimbatore01-2013
Skills
Core skills
Leadership & Management
- Team leadership and staff coordination
- Strategic Decision-Making
- Negotiation & Conflict Resolution
- Customer-centric service approach
Analysis & Problem Solving
- Analytical Problem-Solving
- Data Interpretation & Insight Generation
- Process Optimization
- Adaptability & Flexibility in Dynamic Environments
Marketing & Communication
- B2C Campaign Planning & Execution
- Brand Positioning & Audience Engagement
- Familiarity with Digital Marketing Tools (Meta Ads, Google Ads, Analytics, SEO tools, etc)
- Communication & Client Handling Skills
Creative & Design Tools
- Adobe Photoshop
- Adobe Illustrator
- Visual Branding & Creative Concept Development
Awards Or Honors
- Best Outgoing Student of the Batch and College, Kaamadhenu Arts and College, 2016.
Languages
Tamil
Native
Native
English
Intermediate (B1)
B1
Malayalam
Elementary (A2)
A2
Hindi
Intermediate (B1)
B1
Timeline
Branch Manager
Orbito Asia Diagnostics
02.2025 - Current
Branch Manager
Surat
09.2023 - 01.2025
Branch Manager
Orbito Asia Diagnostics
05.2021 - 08.2023
Senior Graphic Designer cum Digital Marketer
Orbito Asia Diagnostics
05.2019 - 05.2021
Junior Graphic Designer
Orbito Asia Diagnostics
05.2019 - 11.2019
High School Diploma -
Bharathiar University
High School Diploma -
Guvi Geek Network Private Limited
Bachelor of Science - Information Technology
Kaamadhenu Arts And Science
High School Diploma -
Swathanthra Higher Secondary School