RASESH PATEL
Performance Marketing Strategist
Hyderabad
Summary
Skilled in building business development strategies & digital planning.
Have worked in various ecommerce operations & digital marketing roles over 10 Years.
Overview
10
10
years of professional experience
Work History
Advertising and Marketing Specialist
FreeForm Creative
Hyderabad
08.2022 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Planned & executed digital advertising plans & content strategy to increase visibility & leads for brands like Veka, Specta Opticals.
Co-Founder
Indie Cocktail Co
Hyderabad
02.2022 - Current
- Worked on development of product, packaging & sourcing of ingredients.
- Developed digital marketing plan & various marketing decks for our launch plan
- Established foundational processes for business operations, digital marketing & content development .
Advertising Partner
The Whole Shebang
Hyderabad
08.2020 - 08.2022
- Worked with founders to build a diversified portfolio that helped increase company revenue by over 30%
- Managed team of employees, supported with hiring, training and overall development of the team to improve efficiency and productivity.
- Extracted and interpreted data patterns from various digital platforms to translate findings into actionable outcomes.
- Planned & executed various digital campaigns for brands like Olive Group of restaurants , St Andrews Educational Society
Digital Marketing Consultant
Bhoomi
Hyderabad
01.2020 - 07.2020
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Planned and executed marketing campaigns on ecommerce platforms (Amazon.in)
Marketing Consultant
Rettiq
Hyderabad
12.2018 - 07.2020
- Conducted market research and reported on clients' competition.
- Collaborated with all external teams for branding, packaging & content development.
- Worked on daily operations which included order fulfilment, warehouse management & ecommerce managment.
Business Development Manager
Palred Online Technologies
Hyderabad
08.2015 - 11.2018
- Initiated market research studies and analyzed findings, to create a mid segment brand of Mobile Accessories(PTron).
- Initiated & handled new avenues of business in both B2C & B2B Models to generate additional revenue of more than 15 crores.
- Carefully monitored market trends to ascertain the best pricing for the company's products for both B2C & B2B Models.
- Led warehouse improvement initiatives to advance operational efficiencies - processing speed, logistical efficiency.
Project Manager
Woodmaid Industries
New Delhi
01.2015 - 07.2015
- Responsible for tender submissions & execution of contracted tenders.
- Met project deadlines without sacrificing build quality or workplace safety.
Co-Founder
Edscape LLP
Hyderabad
10.2013 - 01.2015
- Maintained day to day operations and project timeline to complete according to schedule.
- Learned and applied product knowledge to ensure product quality & customer satisfaction.
- Worked with clients like Carlsberg India, Hindustan Times, National Law University & various private run colleges.
Education
Bachelor Of Technology - Electrical & Electronics Engineering
(JNTU-Hyderabad)
Skills
New business development - Analysis & Strategic Planningundefined
Affiliations
Andhra Pradesh Motor Sports Club
- Became member of the club in 2008. Held the role of Joint Secretary for the year 2009-2011.
- Shared different responsibilities for motorsport events such as Indian Racing League, Deccan Quarter Mile Drag, INRC, Deccan Rally, Blindman TSD.
Timeline
Advertising and Marketing Specialist
FreeForm Creative
08.2022 - Current
Co-Founder
Indie Cocktail Co
02.2022 - Current
Advertising Partner
The Whole Shebang
08.2020 - 08.2022
Digital Marketing Consultant
Bhoomi
01.2020 - 07.2020
Marketing Consultant
Rettiq
12.2018 - 07.2020
Business Development Manager
Palred Online Technologies
08.2015 - 11.2018
Project Manager
Woodmaid Industries
01.2015 - 07.2015
Co-Founder
Edscape LLP
10.2013 - 01.2015
Bachelor Of Technology - Electrical & Electronics Engineering
(JNTU-Hyderabad)
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