Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
Generic

RASHA ANAM

Hyderabad

Summary

Results-driven SEO & Digital Marketing Specialist with a proven track record in optimizing search engine rankings, executing high-impact PPC campaigns, and driving lead generation. Adept at leveraging SEO best practices, keyword research, and data-driven insights to enhance organic traffic and maximize ROI. Skilled in cross-functional collaboration, campaign management, and content optimization to align marketing initiatives with business objectives. Passionate about staying ahead of industry trends and delivering measurable growth through innovative strategies.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Account Strategist

Marketstar
07.2024 - Current

Process: Google UMM.

  • Developed and executed PPC strategies to improve organic search rankings and lead generation.
  • Conducted keyword research, competitor analysis to enhance organic traffic.
  • Managed Google Ads campaigns, optimizing performance through bid adjustments and audience targeting.
  • Increased organic website traffic through targeted SEO strategies.
  • Improved ad campaign ROI by refining PPC targeting and budget allocation.
  • Successfully optimized campaigns , leading to an improvement in conversion rates.
  • Analyzed performance using data driven reports.
  • Provided insights and reports on overall account performance, conversion rates, and campaign effectiveness to stakeholders.
  • Conducted A/B testing on marketing copy and ad creatives to improve CTR and lead generation.
  • Provided data-driven recommendations to improve sales funnel performance and customer retention.

Achievements:

  • Consistently exceeded performance benchmarks by achieving 101% on quarterly points.

Sales Strategist - Full Time

Marketstar
04.2022 - 03.2024

Process: DoorDash


  • Exceeded Sales targets through innovative strategies.
  • Proficient in CRM Software , notably Salesforce driving revenue growth and operational excellence.
  • Utilized CRM tools like Salesforce to track customer interactions, improve engagement, and refine outreach efforts.
  • B2B communications with merchants achieving one-call resolutions records
  • Consistently achieved KPI & revenue targets through tireless dedication to account acquisitions & growth

Achievements:

  • Successfully completed the Aspire Programme.
  • Recognized as Outstanding Performer for the month of April 2023.
  • Designated Top Gun member for exemplary performance.
  • Mentored four agents to enhance their skills and performance.

Device Technical Support - Contract

Amazon
09.2021 - 03.2022
  • Provided technical troubleshooting for Amazon devices, ensuring customer satisfaction and swift issue resolution.
  • Utilised ticketing systems for managing support actions, and customer requests.
  • Translated complex technical issues into simple solutions for non-technical users.

Human Resources Intern

Rainbow Hospitals
02.2021 - 03.2021
  • Enhanced communication skills: Facilitated effective communication among stakeholders through clear and concise messaging
  • Dedicated to office maintenance and administrative support: Ensured smooth office operations by managing administrative tasks and maintaining office facilities
  • Expertise in HR assistance: Provided comprehensive support in HR functions, including recruitment, onboarding, and employee relations
  • Document analysis: Conducted thorough analysis of documents, ensuring accuracy and compliance with organizational standards
  • Collaboration with various stakeholders: Built strong relationships and collaborated effectively with diverse stakeholders to achieve organizational goals.

Education

Master of Business Administration -

Osmania University
Hyderabad, TG
2022

Bachelor of Business Management -

St Ann's College for Women
Hyderabad, TG
2021

Skills

    Soft skills

  • Strategic Planning
  • Data-driven decision-making
  • Creativity
  • Communication
  • Team collaboration
  • Problem-solving
  • Time management

    Technical Skills

  • SEO Strategy and Optimization (On-Page, Off-Page, Technical SEO)
  • PPC campaign management (Google Ads, Meta Ads)
  • Keyword Research and Competitive Analysis
  • Google Analytics
  • Content Optimization & Link Building
  • CRM and Lead Generation (Salesforce)
  • Social Media Marketing

Certification

Digital Marketing and Analytics

Indian School of Business | Online | 08/2023

Introduction to Digital Marketing

University of California, Irvine powered by Coursera | Online | 08/2021

Languages

English
Proficient
C2

References

References available upon request

Timeline

Account Strategist

Marketstar
07.2024 - Current

Sales Strategist - Full Time

Marketstar
04.2022 - 03.2024

Device Technical Support - Contract

Amazon
09.2021 - 03.2022

Human Resources Intern

Rainbow Hospitals
02.2021 - 03.2021

Master of Business Administration -

Osmania University

Bachelor of Business Management -

St Ann's College for Women
RASHA ANAM