Rashi Bajoria
Hyderabad
Summary
With an impressive record as a distinguished graduate of NMIMS and a veteran in the marketing field for 8 years, I offer a wealth of knowledge in developing effective marketing plans, particularly in brand management, content creation, PR, and digital strategies. Adding to my credentials is a PG Certification from MICA in Digital Marketing, which has equipped me with the skills to implement successful multi-channel digital campaigns that have consistently driven organizational growth. My career showcases my dedication to innovation, strategic mindset, and success-oriented mindset in the ever-changing realm of marketing.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Deputy Manager of Digital Marketing
MYK LATICRETE INDIA PVT LTD
Hyderabad
08.2022 - Current
- Implemented innovative social media strategies across LinkedIn, Instagram, and Facebook, collaborating with agencies to create engaging content, contributing to 40% increase in brand awareness and audience engagement.
- Integral part of core team for planning brand commercials featuring MS Dhoni as brand ambassador.
- Collaborated with marketing teams to align PR objectives with overall business goals.
- Enhanced brand visibility by implementing strategic content marketing campaigns across multiple platforms.
- Conducted market research to identify target audiences' preferences, tailoring content to resonate with key demographics.
- Developed comprehensive content strategies for product launches, resulting in higher customer engagement and sales.
- Played a pivotal role in enhancing brand presence on B2C e-commerce platforms such as Amazon and Flipkart, driving increased revenue generation by 1000% and ensuring seamless day-to-day operations.
- Implemented innovative social media strategies across LinkedIn, Instagram, and Facebook, collaborating with agencies to create engaging content, contributing to 40% increase in brand awareness and audience engagement.
Head of Marketing
Electronics Mart India Limited (Bajaj Electronics)
Hyderabad
10.2018 - 08.2020
- Directed marketing projects at all stages from conceptual planning to final implementation
- Optimized marketing strategies and planned for brand communication which accelerated brand awareness
- Effective utilization of budget as high as 40 Cr. in few noteworthy marketing & branding initiatives
- Monitored digital marketing of e-commerce website; social media advertising and influencer marketing thereby improving engagement by over 500%
- Conceptualized a first time campaign intervention to explore untapped rural markets which led to 65% contribution in revenue generation
- Reduced marketing costs by 40% by streamlining marketing roles, monitoring budgets and developing protocol
- Built and strengthened strategic relationships with vendors, advertising agencies and leading consumer durables partners
- Managed PR, celebrities, events and organizational communications
- Planned launch campaigns for products and stores
- Closely monitored content of all advertisement collaterals
Senior Key Account Manager
Entertainment Network India Limited (Radio Mirchi)
Hyderabad
04.2016 - 09.2018
- Leveraged strategic planning to penetrate and expand key accounts
- Provided servicing, management and retention of important accounts worth over 2.5 cr
- Consistently achieved top ranking in revenue and collections
- Improved operations and provided exceptional client support
- Worked on various content including non-radio mediums to provide multi-media plans to grab new clients and retain existing ones
- Maintained data base of clients and campaigns for quantitative and qualitative analysis
Production and Sales Manager
Krishna Creation
Kolkata
07.2012 - 04.2014
- Contributed towards market expansion by understanding competition thereby increasing market share by over 20%
- Researched on market and buying trends to adjust strategies and achieve sales goals
- Increased sales volume by over 50% by adding more categories and diversifying existing product range
Education
MBA - Marketing
Narsee Monjee Institute Of Management Studies
Hyderabad 06.2014 - 04.2016
BCA - Computer Applications
Institute Of Engineering And Management
Kolkata 07.2009 - 05.2012
PG Certification - Digital Marketing & Communication
MICA
08.2021
Skills
Brand management
Digital Marketing
Strategic Planning
Social media marketing
PR Management
Vendor & team management
Campaign management
SEO & SEM
Display & Content Marketing
Google Analytics
Content Strategy
Market Research
Budgeting and allocation
Media Buying
Achievements
- Flamethrower award : Radio Mirchi South in October 2017
- Dabang award : National recognition for annual performance - Radio Mirchi (2017-2018)
- OnePlus campaign : OnePlus was launched in August 2019 in twin states - AP and Telangana with Bajaj Electronics as offline channel partner, which generated a lot of hype in the market with effective PR & generated sales of over 9 crores within a week. Media outlets covered the launch event in 50+ ways.
- Apple flash marketing campaign : Curated a special Republic Day campaign for Apple consisting of print, radio and digital that garnered national recognition for doing highest number of sales across India as Authorized Apple Reseller. In terms of sales figures, we did whopping 18.6 crores for the flagship product line.
Timeline
Deputy Manager of Digital Marketing
MYK LATICRETE INDIA PVT LTD
08.2022 - Current
Head of Marketing
Electronics Mart India Limited (Bajaj Electronics)
10.2018 - 08.2020
Senior Key Account Manager
Entertainment Network India Limited (Radio Mirchi)
04.2016 - 09.2018
MBA - Marketing
Narsee Monjee Institute Of Management Studies
06.2014 - 04.2016
Production and Sales Manager
Krishna Creation
07.2012 - 04.2014
BCA - Computer Applications
Institute Of Engineering And Management
07.2009 - 05.2012
PG Certification - Digital Marketing & Communication
MICA