Rashi Mall
Marketing and Event Specialist
noida,UTTAR PRADESH
Summary
Results-oriented Marketing Specialist with 14 years of work experience proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Detail- oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work History
Founder
Amor Experiences
5 2022 - Current
- Curating and Executing PR, Marketing, Events, Festivals, Shows of all kinds for brands influencers and celebrities pan India
- Working as a PR consultant for DLF Malls, Start-ups Brands, Publishing Houses and Corporates
- Some of my Clients are DLF Mall of India, DLF Cyberhub, Benetton, Bacardi, Pernod Ricard, HarperCollins, Amazon, Infinix, Laidback Cafe, DCM Shriram, Starling Mall, Social, Sula, FindYourFit, Pennar Industries, CRC The Flagship, Sony etc
- Managing a team for Digital and Social media Marketing, Ads, AMS, Managing Artists and Influencers
- Media Planning, Media Buying, Digital Marketing for Brands and Companies
- Working on P&L, cost effective strategies for clients online and offline
- Research market's overall action plan keeping the trends in mind help creating synergies between internal and external clients
- Supervising and planning pre sales function to ensure teams to achieve their goals.
Event Specialist
Amazon
- Strategic Alliances and Digital Marketing
- Responsible for marketing plans to map individual and team performance
- Pro-actively support the development of all client service activities and propose actions to optimize operations and service
- Managing Authors and Books focusing to drive promotion for new imprints like Health, Lifestyle, Sports and
- Business, managing author expectation in terms of media, social media, retail, online and digital
- Conduct publishing and digital content landscape review and analysis
- Managing author expectation in terms of media planning
- Researching and applying new marketing trends to my plans to ensure good sales and brand visibility across platforms
- Conduct publishing and digital content landscape review and analysis
- Managing author expectation in terms of media planning
- Researching and applying new marketing trends to my plans to ensure good sales and brand visibility across platforms
- Event Planning and Marketing: Planning and organizing details of conferences, exhibitions and book fairs, such as, Jaipur Literary Festival and other promotional events
- Crafting publicity campaigns and promotion plans including different media channels such as, print, TV
- Radio, Social Media, Retail Marketing, etc.
Marketing Manager
Gaana.com - Times Internet
12.2018 - 09.2019
- Managing, curating and executing big scale events and concerts for Artists Like Diljit Dosanjh, BPraak, DJ's, Bands
- Managing Small scale events, in lounges pan India
- Partnering with Hotels, Banks, Clothing Brands, Lifestyle Brands, E-commerce platforms, ticketing platforms etc
- Coordinating with the design team, digital team and sales team to integrate new ideas and concepts
- Working with agencies, ticketing partners, Advertisers to execute the event
- Working with all sorts of brands like - Food, Retail, Fashion, Travel, Hotel, Beverage, Liquor, Insurance
Marketing Manager
HarperCollins Publishers India
04.2014 - 12.2018
- Marketing books across genres, mainly taking care of Health, Lifestyle, Translation, Mythology, Romance and Sports category
- Working closely with E Commerce platforms and other online communities for online promotion of the books
- Working closely with the Sales team across India for offline promotions and distributors management
- Looking after Sales promotion and brand awareness campaigns pan India
- Maintaining relations with Magazines to ensure good visibility
- Working closely with leading retail stores across the country
- Researching and applying new marketing trends to my plans to ensure good sales and brand visibility across platforms
- Creating POS material for books and authors
- Merchandize for Sales Conference, Festivals and Seminars
- Event Planning and Marketing: Planning and organizing details of conferences, exhibitions and book fairs
- Crafting publicity campaigns and promotion plans including different media channels such as, print, TV
- Radio, Social Media, Retail Marketing, etc.
Relationship Manager
Times Business Solution Limited
12.2011 - 10.2013
- Worked as a SPOC (single point of contact) for North, East and Pune Region
- Assisted sales managers in sales pitches, sales meetings and deal closures and Retention of Clients, Digital
- Media Sales for the product to achieve the given targets
- Handled Product and process training for HA clients
- Organised and handled all operations related work for HA events like talk shows, exhibitions, conferences, etc
- Client Portfolio – Fiserv, Bose, Spice Jet, Tata Teleservices, Apple, Bajaj, Wipro, Marks & Spencer's, Nimbuzz
- Volkswagon.
Events and PR Work
01.2014 - 12.2023
- My Projects
- Some of My Marquee Events | Social Media | Influencer Meet ups | Digital Campaigns Invincible Festival at DLF Cyberhub Gurgaon ( Managed Two Big Separate Fests )
Education
ICSE 10th and 12th -
La Martiniere College
Lucknow Bachelors - Journalism and Mass Comm, PR, Advertising and Events
Amity University
04.2008 - 05.2011
Skills
Strategic Planning
Media Relations
Event Coordination
Social Media Management
Campaign Development
Market Research
Budget Management
Influencer Partnerships
Public Speaking
Client Relationship Management
Event Planning
Content Creation
Brand Strategy
Public Relation
Event Curation
Alliances and Partnerships
Websites
Accomplishments
- Link 1
- Https://acesse.one/XMVcQ
- Link 2
- Https://l1nk.dev/ffNdB Mushaira Event by DCM Shiram at Modern School Barakhamba 3000 pax
- Ref Link 1
- Https://l1nq.com/FoyW2
- Ref Link 2
- Https://www.instagram.com/dcmdaurala/
- Ref Link 3
- Https://acesse.dev/PUy7U Created a new IP - Let's Socialise with Ravinder Singh (Best-selling author) Curation and Execution offlineand online
- Link - https://www.instagram.com/letssocialiseofficial/ Special Promotion for Bars in DLF Cyberhub in partnership with Kingfisher and 50 Influencers withengagement activities and social media promo
- Link - https://l1nk.dev/PlFj5 F&B Lead Events at DLF Mall of India Noida Halloween - https://l1nq.com/4v4mv || https://acesse.one/3tpuT Dimsum Fest - https://l1nk.dev/1O1li Bar Crawl - https://acesse.dev/Te0nk Influencer Meet - https://acesse.one/zSd7i Find Your Fit - Yoga Day Event and Fitness Event at DLF Cyberhub
- Link 1 - https://www.instagram.com/reel/CtwB9vvJX5i/ Influencer Meet - https://acesse.one/zSd7i Find Your Fit - Yoga Day Event and Fitness Event at DLF Cyberhub
- Link 1 - https://www.instagram.com/reel/CtwB9vvJX5i/
- Link 2 - https://acesse.one/w5txx Benetton Show - Corporate event B2B
- Link 1 - https://l1nk.dev/G8SXD Aishwarya Rajinikanth's 3 City Book Launch Tour
- Delhi | Hyderabad | Chennai
- Link 1 - https://acesse.dev/zKQk
- Link 2 - https://l1nq.com/6JHEy Sadhguru's Book Launch of Adiyogi
- Media, Social Media, Retail, Event Planning and Execution with the Isha Foundation team in Delhi and Chennaifor the reveal of the book cover and the Moorti on Maha Shivratri Day , followed by a Delhi Event
- Link 1 - https://acesse.one/1hyU5 Nutritionist Pooja Makhij's book launch in Delhi and Mumbai
- Link 1 - https://acesse.one/HF2NV - Mumbai
- Link 2 - https://acesse.dev/Meltj Working closely with Influencers and Celebrities likea) Ranveer Brarb) Nitish Rajputec) Karan Tackerd) Aishwarya Rajnikanthe) Javed AkhtharSaabf) Gulzaar Saabg) Vishal Bhardwajh) Satish Modi
- Managing 100 plus influencers for meet ups and promotions online and offline
Timeline
Marketing Manager
Gaana.com - Times Internet
12.2018 - 09.2019
Marketing Manager
HarperCollins Publishers India
04.2014 - 12.2018
Events and PR Work
01.2014 - 12.2023
Relationship Manager
Times Business Solution Limited
12.2011 - 10.2013
Bachelors - Journalism and Mass Comm, PR, Advertising and Events
Amity University
04.2008 - 05.2011
Founder
Amor Experiences
5 2022 - Current
Event Specialist
Amazon
ICSE 10th and 12th -
La Martiniere College