Rashi Shah Wohra
Key Accounts Manager for GUESS Ecommerce , South Retail Head for a Bridal Couture Brand - Jade by Monica & Karishma
Overview
9
9
years of professional experience
Work History
Retail Head Regional
Jade Lifestyle Pvt.ltd .
9 2023 - 2 2024
- Developed and implemented a strategic marketing plan post launch of the brand in the new city, focusing on number of events every quarter to position the brand successfully.
- Implemented sales strategies to meet sales targets by collaborating with stylists & wedding planners
- Handled Staff recruitment and provided ongoing training & development opportunities for the team to enhance their skills in all areas & set performance goals.
- Oversaw budget planning and financial reporting.
- Streamlined inventory management processes to reduce overhead costs and improve product availability.
Consultant
Jade Lifestyle Pvt.ltd .
7 2022 - 09.2023
- Led a successful launch of a bridal Couture brand – JADE BY MONICA & KARISHMA in Bengaluru
- Conducted thorough market research to understand the local bridal couture market, Identify key competitors, analyze consumer behavior & preferences & optimize product positioning.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for the Brand
Key Accounts Manager for GUESS E-Commerce
Gaurik Lifestyle Pvt Ltd.
10.2021 - 6 2023
- Heading e-commerce for GUESS in India across all categories
- Cataloguing (Article Creation), Product shoot and stock dispatches
- Assisting in Buying for GUESS apparel for all Channels
- Planning Markdowns and promotions
- Coordinating with the logistics team to ensure stocks are delivered on time
- Inventory management and planning liquidation for old stock merchandise
- Accessing performance of each and every partner and implementing process improvement strategies
- Projections, Forecasting and chasing targets for all partners
- Building and maintaining relations with Key business accounts in E-Com.
Store Manager (Bangalore Operations)
Raw Mango Pvt.Ltd
10.2019 - 09.2021
- Handled complete operations for the studio
- Focused on Marketing strategies (Events) to create more brand awareness
- Recognized for fostering strong client relationship skills
- Exhibited flexibility by adapting to work in various conditions and business environments
- Worked closely with stylists and celebrities from the South industry
- Handled complete merchandising.
Store Manager - Bangalore Operations
SHADES OF INDIA
1 2018 - 6 2019
- Handling the operations in Bangalore
- Marketing Strategy to create brand awareness
- Maximize sales and also create a visual impact in the store
- Handling a small part of Merchandising (Stocks, planning stocks for the store)
- Customer Relationship Management
- Launches of new lines, products and promotions.
Visual Merchandiser Manager
ADITYA BIRLA FASHION RETAIL Ltd – FOREVER 21
01.2016 - 01.2017
- Trained and supervised a team of junior visual merchandisers, fostering a team-oriented environment focused on creativity and innovation.
- Collaborated with store managers to develop tailored visual merchandising strategies for optimal customer engagement.
- Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
- Analyzed sales data to identify high-performing products, highlighting them through strategic placement within the store layout.
- Optimized space utilization within the store layout by continuously analyzing product groupings and adjusting display configurations accordingly.
Senior Fashion Consultant and Visual Merchandiser
Diesel Fashion India (Reliance Pvt Ltd)
12.2012 - 10.2014
- Conceptualization and execution of floor plans and placement of displays for an efficient and aesthetic store layout, resulting in increased revenues
- Execution of back-end operations necessary for optimal functioning of the store
- Inbound and outbound reporting functions with key stakeholders
- Consistently strived to increase productivity by defining, discussing and enhancing efficiencies leading to strengthened client relationships and thereby increase in sales
- Thrived in an intense team based environment by liaising with multiple internal teams across business areas in all regions on a daily basis.
Education
12th (ISC) - undefined
Bishop Cottons Girls High School
Bangalore, India 01.2004 - 2006.04
10th (ICSE) - undefined
Bishop Cottons Girls High School
Bangalore, India 01.2003 - undefined
BA - Sociology, Psychology and Economics
Mount Carmel College
Bangalore, India 01.2006 - 2009.04
Skills
Proficient in MS Office Suite - Excel, Word, PowerPoint and Outlook
Good analytical and logical reasoning skills
Impeccable communication skills – oral as well as written
Effective interpersonal and liaison skills
Strong planning and organization skills
Quick Learner and Urge to learn more
Strong leadership and motivational abilities
Honest, trust-worthy and ethically sound
Ability to function in a high stress environment and a Team Player
Fluent in written and spoken English and Hindi
Fluent in spoken Gujarati and Tamil
Additional Information
The above information is true to my best knowledge
Timeline
Key Accounts Manager for GUESS E-Commerce
Gaurik Lifestyle Pvt Ltd.
10.2021 - 6 2023
Store Manager (Bangalore Operations)
Raw Mango Pvt.Ltd
10.2019 - 09.2021
Visual Merchandiser Manager
ADITYA BIRLA FASHION RETAIL Ltd – FOREVER 21
01.2016 - 01.2017
Senior Fashion Consultant and Visual Merchandiser
Diesel Fashion India (Reliance Pvt Ltd)
12.2012 - 10.2014
BA - Sociology, Psychology and Economics
Mount Carmel College
01.2006 - 2009.04
12th (ISC) - undefined
Bishop Cottons Girls High School
01.2004 - 2006.04
10th (ICSE) - undefined
Bishop Cottons Girls High School
01.2003 - undefined
Retail Head Regional
Jade Lifestyle Pvt.ltd .
9 2023 - 2 2024
Consultant
Jade Lifestyle Pvt.ltd .
7 2022 - 09.2023
Store Manager - Bangalore Operations
SHADES OF INDIA
1 2018 - 6 2019
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