Rashi Sharma
Content Management Associate
Navi Mumbai
Summary
Enthusiastic professional in Content Campaign Management with a natural curiosity and adaptability to thrive in dynamic environments. Embraces challenges and eager to explore new opportunities and prospects. Demonstrates a positive attitude, diverse experience, and a knack for multitasking. Excels as a team player and when working independently, consistently delivering top performance and exceeding deadlines. Expertise in management with a keen focus on operational efficiency. Skilled at developing strategic plans that drive performance and align with company objectives. Known for reliability, commitment to achieving results, and flexibility as a team player. Additional skills include project management, process improvement, and effective stakeholder communication.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
1
1
Language
2
2
Certificates
Work History
Content Management Associate
Accenture Services Private Limited
01.2021 - Current
- In this role, I am responsible for the requirement gathering, deployment, monitoring, optimization & performance reporting of various ad campaigns including display advertising (banner ads or rich media advertising), search advertising, online video advertising, etc
- Setting up campaigns on platforms like Google Ad Manager, Campaign Manager and other such platforms for the brand like Spotify.
- Mainly focused on activating and scaling the best brand experiences, to deliver break through marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels which helps in the value to bring the clients boost their marketing efficiency and effectiveness that powers their growth in business
- Developing integrated campaigns across email, social media, and mobile
- Implementing cross-channel attribution models to measure marketing impact
- Using Salesforce's Journey Builder for seamless cross-channel experiences
- Orchestrated the content lifecycle for a multinational technology client by curating, managing, and publishing digital content across multiple platforms, resulting in a 30% increase in user engagement and driving a 25% growth in unique monthly visitors
Trust and Safety Associate
Accenture Services Private Limited
01.2020 - 01.2021
- Data processing and content management in various systems and tracking tools
- Finding relevance from the description of the post vs the photo/videos/links posted
- Identifying and analyzing business efforts while simultaneously driving efficiency and improving the Meta customer experience
- Apart from BAU, I am also Implementing Cyber fest Activity each year
- Analyzed and resolved over 5000 content moderation cases monthly, ensuring compliance with community guidelines and improving user trust through advanced risk assessment techniques
- Spearheaded initiatives to enhance security protocols, resulting in a 15% decrease in policy violations by leveraging data analytics and machine learning algorithms to predict and mitigate potential risks
Social Media Executive
Flyworld Visa Services
08.2018 - 12.2019
- Tasked to create graphic designs for offline and Online layouts
- Edited editorial photos for company for social media posts
- Analyzed customer expectations according to past social media activity
- Setting up social media campaigns on various platforms to obtain desired outreach
- Enhanced social media presence, resulting in a 50% increase in engagement rates, by implementing targeted content strategies and leveraging analytics tools such as Google Analytics
- Measured and reported on the effectiveness of social media campaigns using KPIs and insights from platforms like Facebook Insights and Instagram Analytics, driving a 30% increase in lead generation over six months
Social Media Intern
Memory Makers Event Management
12.2016 - 08.2017
- Planned and executed content strategies. Daily posting across all handles and creation of stories. Creative Writing & Layout Designing.
- Boosted social media engagement by 50% over three months through strategic content planning, creative writing, and visually appealing layout design across all platforms.
- Crafted engaging multimedia content that increased follower interaction across Instagram, Facebook, and Twitter through the targeted use of video, graphics, and interactive elements.
Education
Post Graduation - Digital Marketing
Symbiosis Center For Distance Learning
Pune 01.2022 - 01.2023
Bachelor - Mass Media (Advertising)
Mumbai University
Mumbai 01.2015 - 01.2018
Skills
Creative & Content Strategy: Adobe Photoshop, Content Marketing, Social Media Management, SEO Optimization
Data & Analytics: Google Analytics, Tableau, Google Optimize (A/B Testing), Cross-Channel Attribution
Project Management & Collaboration: Jira, Coda, Process Improvement, Stakeholder Communication
Creative & Content Strategy: Adobe Photoshop, Content Marketing, Social Media Management, SEO Optimization
Analytical & Problem-Solving Skills: Strong Problem-Solving, Analytical Thinking, Critical Thinking, Attention to Detail
Interpersonal & Communication Skills: Communication, Interpersonal Skills, Teamwork
Timeline
Post Graduation - Digital Marketing
Symbiosis Center For Distance Learning
01.2022 - 01.2023
Content Management Associate
Accenture Services Private Limited
01.2021 - Current
Trust and Safety Associate
Accenture Services Private Limited
01.2020 - 01.2021
Social Media Executive
Flyworld Visa Services
08.2018 - 12.2019
Social Media Intern
Memory Makers Event Management
12.2016 - 08.2017
Bachelor - Mass Media (Advertising)
Mumbai University
01.2015 - 01.2018
Certification
Digital Marketing Certificate
Accomplishments
- Multiple Encore Awards: Recognized for exceptional performance and consistently exceeding expectations.
- New Joiner Award: Awarded for outstanding contribution and swift integration into the team during initial months.
- Client Appreciation: Received multiple commendations from clients for exceptional campaign delivery and results.