Rashi Tiwari
Social Media & Content Strategist
Jaipur
Summary
Self-motivated with knowledge in Digital Marketing. Offering strong communication, organization and collaboration skills. Passion for delivering high-quality work to support business objectives. .
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Content Strategist
1021 Global
Los Angeles, CA
01.2023 - Current
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Organized collected information to produce well-written articles.
- Conducted online research to obtain relevant information and materials.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Generated stories to reflect current trends and news to pull audience into website.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Used various market research tools and techniques to gather, analyze and interpret data.
Social Media Manager
Wing Assistant
Berkeley, CA
04.2022 - 12.2022
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed a team of 4 and delivered regular team meetings for aligned work towards common goals.
- Facilitated meetings to communicate team performance goals and results.
- Led employee relations through effective communication, coaching, training, and development.
- Administered monthly and annual reviews to direct reports and set clear and measurable goals, action plans, and follow-up procedures.
Social Media Manager
KC Creations
Delhi
12.2019 - 06.2020
- Planned and instituted social media marketing plan for KC Creations.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Drove brand awareness by developing online marketing campaigns.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Curated and segmented editorial content to increase engagement and channel growth.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Managed team of 4 to generate original content and moderate online community members.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Used Buffer to track consumer engagement and draw conclusions about user data.
- Planned and instituted social media marketing plan for clients in various industries.
Digital Marketing Executive
Onextel
Delhi
04.2018 - 10.2019
- Built, implemented and updated effective SEO strategies
- Worked on both On-Page and Off-Page SEO techniques
- Performed in-depth competitor reviews to check competitor activities
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Developed social media strategies
- Tracked competitors' content and social presence and responded appropriately when required
- Wrote social media content to increase engagement with customers
Freelance Content Writer
Upwork
Bareilly
03.2017 - 04.2018
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Created monthly Excel spreadsheets to manage client projects and deadlines.
- Coordinated with marketing and design teams to illustrate articles and develop graphics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
Education
Bachelor of Journalism And Mass Communication -
Invertis University
Bareilly, Uttar Pradesh Aug 2016 - 05.2019
Skills
Content Writing (Both Hindi and English)
Communication Skills
Client Relationships
Time Management
Proficient in MS Office
Social Media Management
Research & Analytics
Certification
Advance Digital Marketing
Professional Tools
- Canva
- Trello
- Zapier
- Hotsuite
- Buffer
- Google Analytics
- Google Webmaster
- SEM Rush
- Buzz Sumo
- Sprout Social
- LinkedIn Sales Navigator
Timeline
Content Strategist
1021 Global
01.2023 - Current
Social Media Manager
Wing Assistant
04.2022 - 12.2022
Social Media Manager
KC Creations
12.2019 - 06.2020
Digital Marketing Executive
Onextel
04.2018 - 10.2019
Freelance Content Writer
Upwork
03.2017 - 04.2018
Bachelor of Journalism And Mass Communication -
Invertis University
Aug 2016 - 05.2019