Summary
Overview
Work History
Education
Skills
Certification
Professional Tools
Timeline
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Rashi Tiwari

Rashi Tiwari

Social Media & Content Strategist
Jaipur

Summary

Self-motivated with knowledge in Digital Marketing. Offering strong communication, organization and collaboration skills. Passion for delivering high-quality work to support business objectives. .

Overview

7
7
years of professional experience
2
2
Certifications

Work History

Content Strategist

1021 Global
Los Angeles, CA
01.2023 - Current
  • Develop original content through social listening and independent sources.
  • Strengthened content through proofreading and editing.
  • Organized collected information to produce well-written articles.
  • Conducted online research to obtain relevant information and materials.
  • Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
  • Wrote quality content for clients, enabling site visitors to quickly obtain information.
  • Generated stories to reflect current trends and news to pull audience into website.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Used various market research tools and techniques to gather, analyze and interpret data.

Social Media Manager

Wing Assistant
Berkeley, CA
04.2022 - 12.2022
  • Analyzed and reported social media and online marketing campaign results.
  • Designed and implemented social media strategies to align with business goals.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Managed a team of 4 and delivered regular team meetings for aligned work towards common goals.
  • Facilitated meetings to communicate team performance goals and results.
  • Led employee relations through effective communication, coaching, training, and development.
  • Administered monthly and annual reviews to direct reports and set clear and measurable goals, action plans, and follow-up procedures.

Social Media Manager

KC Creations
Delhi
12.2019 - 06.2020
  • Planned and instituted social media marketing plan for KC Creations.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Drove brand awareness by developing online marketing campaigns.
  • Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
  • Increased customer engagement through social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Curated and segmented editorial content to increase engagement and channel growth.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Managed team of 4 to generate original content and moderate online community members.
  • Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
  • Used Buffer to track consumer engagement and draw conclusions about user data.
  • Planned and instituted social media marketing plan for clients in various industries.

Digital Marketing Executive

Onextel
Delhi
04.2018 - 10.2019
  • Built, implemented and updated effective SEO strategies
  • Worked on both On-Page and Off-Page SEO techniques
  • Performed in-depth competitor reviews to check competitor activities
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
  • Developed social media strategies
  • Tracked competitors' content and social presence and responded appropriately when required
  • Wrote social media content to increase engagement with customers

Freelance Content Writer

Upwork
Bareilly
03.2017 - 04.2018
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence.
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Created monthly Excel spreadsheets to manage client projects and deadlines.
  • Coordinated with marketing and design teams to illustrate articles and develop graphics.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.

Education

Bachelor of Journalism And Mass Communication -

Invertis University
Bareilly, Uttar Pradesh
Aug 2016 - 05.2019

Skills

    Content Writing (Both Hindi and English)

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Certification

Advance Digital Marketing

Professional Tools

  • Canva
  • Trello
  • Zapier
  • Hotsuite
  • Buffer
  • Google Analytics
  • Google Webmaster
  • SEM Rush
  • Buzz Sumo
  • Sprout Social
  • LinkedIn Sales Navigator

Timeline

Content Strategist

1021 Global
01.2023 - Current

Social Media Manager

Wing Assistant
04.2022 - 12.2022

Social Media Manager

KC Creations
12.2019 - 06.2020

Digital Marketing Executive

Onextel
04.2018 - 10.2019

Freelance Content Writer

Upwork
03.2017 - 04.2018

Bachelor of Journalism And Mass Communication -

Invertis University
Aug 2016 - 05.2019

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Rashi TiwariSocial Media & Content Strategist