Rashi Virmani
Berlin
Summary
As an accomplished Product Manager, I bring a wealth of expertise in steering the lifecycle of various products from inception to launch. My professional journey is marked by a series of successful product developments that have significantly enhanced onboarding flow efficiency and elevated customer experience. I am recognized for my strategic approach and consistent delivery of results that align with business objectives and market demands. My commitment to excellence is evident in the tangible improvements and growth my projects have achieved.
Overview
4
4
years of professional experience
Work History
Associate Vice President, Savings Product
Kotak Mahindra Bank
Mumbai
08.2022 - 12.2024
- Pioneered the launch of an API-driven, self-service digital platform for savings and corporate salary account onboarding, achieving a 600% increase in DIY customer acquisition through strategic Performance Marketing initiatives.
- Crafted an exclusive value proposition tailored for the Affluent Customer Segment to enhance market appeal and drive engagement.
- Transformed the assisted onboarding process for salary accounts, optimizing product-market fit and leveraging cross-sell opportunities, resulting in a 20% decrease in application rejections and a 25% uplift in Credit Card uptake.
- Managed the entire product lifecycle, focusing on funnel optimization and performance of the self-service digital onboarding journey in collaboration with cross-functional teams including Tech, Customer Experience, Marketing, and Sales.
- Conducted rigorous analysis of campaign results, customer conversion rates, and usage patterns to inform data-driven enhancements and promote ongoing product refinement.
Manager - Financial Inclusion
Axis Bank
Mumbai
08.2020 - 08.2022
- Spearheaded the launch of a digital payment application, BHIM Aadhaar Pay, from 0 to 1.
- Spearheaded the development of an assisted digital account opening journey via business correspondents in rural locations (API based journey as well as native application).
- Accomplished technical integrations with three external partners for assisted digital account opening.
- Led the automation project of 35 regulatory reports, enabled via an internally created DataMart, catering to new data parameters, granular block-wise reporting, and exterminating external vendor dependency for the extraction of quarterly reporting figures.
- Responsible for inter-departmental (Legal, Marketing, Sales, IT, Business Intelligence), and vendor coordination, documentation of user stories, UAT, go-live tracking, and post-production monitoring.
Education
Master of Business Administration - Marketing
Institute of Management, Nirma University
Ahmedabad, India12.2020
Bachelor of Business Administration - Finance
Prestige Institute of Management And Research
Indore, India12.2017
Skills
- Digital Onboarding Journeys
- Project Management
- Product Roadmaps
- Product Lifecycle Management
- API Integration and Management
- Agile Methodology and Scrum Process
- User Stories and User Interface Design
- Stakeholder Management
Timeline
Associate Vice President, Savings Product
Kotak Mahindra Bank
08.2022 - 12.2024
Manager - Financial Inclusion
Axis Bank
08.2020 - 08.2022
Master of Business Administration - Marketing
Institute of Management, Nirma University
Bachelor of Business Administration - Finance
Prestige Institute of Management And Research
Similar Profiles
Sveta KakerlaSveta Kakerla
DEPUTY MANAGER - Product Manager: Risk Monitoring at KOTAK MAHINDRA BANK- Kotak 811DEPUTY MANAGER - Product Manager: Risk Monitoring at KOTAK MAHINDRA BANK- Kotak 811
Deepali JagdaleDeepali Jagdale
Senior Manager - Analytics at Kotak Mahindra BankSenior Manager - Analytics at Kotak Mahindra Bank
Shubham ManeShubham Mane
Data Analytics at Kotak Mahindra BankData Analytics at Kotak Mahindra Bank