Rashi Chandra
Mumbai
Summary
High-impact sales leader with proven success in digital product sales at Zomato and Affinity Global. Achieved 246% year-over-year growth in ARR through strategic revenue optimization and data-driven market approaches. Expertise in enterprise account management, successfully negotiating complex multi-year contracts and driving product adoption. Skilled in scaling sales operations across Indian and UK markets by leveraging insights into regional consumer trends and global account acquisition.
Overview
8
8
years of professional experience
Work History
Manager: Advertiser Sales, UK
Affinity Global
12.2024 - Current
- Managed a $101M+ advertiser portfolio, optimizing performance campaigns and ROAS to scale market reach.
- Onboarded and led partnerships with top UK advertisers including Amazon, Tesco, Asda, Skyscanner, and Agoda, utilizing multi-product revenue analysis to improve retention and portfolio stability.
- Drove 246% YoY ARR growth (2024–2025), exceeding revenue targets across all four quarters.
- Engineered a 238% surge in total sales by unlocking data-driven growth and OEM partnerships.
- Maintained 100%+ target completion for 2025 gross revenue through precise forecasting and scaling
Sales and Marketing Head
JustDeliveries
01.2023 - 10.2023
- Acquired and onboarded high-billing enterprise brands in the HORECA sector, driving portfolio growth through strategic account acquisition.
- Led GTM strategy for regional expansion into Delhi NCR, Bengaluru, and Hyderabad markets.
- Boosted ROAS by 140% by analyzing consumer trends and optimizing campaign targeting.
- Streamlined sales generation process, implementing a full-cycle lead-to-conversion framework.
- Managed monthly marketing budgets and lead databases via SaaS, networking, and B2B collaborations.
Founding Partner
Binge Consulting
06.2022 - 12.2022
- Restaurant consultancy focused on growth hacking delivery sales for F&B brands across all online channels. Key services: brand building, performance marketing, business intelligence, UX metrics, and cloud concept brand strategy.
- Led consulting projects from inception to execution, delivering tailored solutions for diverse clients.
- Developed strategic plans to optimize client operations, resulting in enhanced performance and growth.
- Collaborated with stakeholders to identify business challenges, driving actionable solutions.
National Key Account Manager – Enterprise Business
Zomato Media Ltd.
06.2020 - 05.2022
- Led a team of two BAs managing a ₹15 Cr monthly portfolio, including enterprise partners Burger King, Graviis Foods, Impresario, and Speciality.
- Drove 2x QoQ revenue growth, achieving the Enterprise team’s highest quarterly growth in Q4 2021.
- Scaled gross profit by 3.5x for key partners by optimizing logistics commissions, refund rates, and coupon structures.
- Launched expansion project strategies for accounts into emerging markets.
Regional Key Accounts – Enterprise Business
Zomato Media Ltd.
06.2019 - 05.2020
- Grew regional portfolio revenue by 78%, scaling gross monthly revenue from ₹2.8 Cr to ₹5 Cr.
- Elevated regional accounts to National status through consistent over-performance and strategic partner-level growth.
- Benchmarked North Star metrics to deliver >15% QoQ growth across all managed brands.
- Negotiated integrated bundle deals for in-app advertising, spanning both online ordering and dining-out verticals.
Business Analyst – Supply (West)
Zomato Media Ltd.
05.2018 - 05.2019
- Grew portfolio revenue from ₹64L to ₹1.5 Cr in 10 months, achieving ~25% growth in H2.
- Ranked Top 3 Achiever nationally (out of 150+) for 100% conversion and coverage of vendor commercial products.
- Awarded "Hustler of the Year" (2019) for outstanding operational performance and revenue generation.
- Optimized store-level SOPs to significantly improve serviceability, speed, and platform visibility for partners.
Education
Bachelors - Mass Media (Advertising)
Sophia College For Women
Mumbai05-2014
Skills
- Negotiation strategies
- Revenue optimization
- Performance marketing
- Project management
- Team management
- Communication skills
Timeline
Manager: Advertiser Sales, UK
Affinity Global
12.2024 - Current
Sales and Marketing Head
JustDeliveries
01.2023 - 10.2023
Founding Partner
Binge Consulting
06.2022 - 12.2022
National Key Account Manager – Enterprise Business
Zomato Media Ltd.
06.2020 - 05.2022
Regional Key Accounts – Enterprise Business
Zomato Media Ltd.
06.2019 - 05.2020
Business Analyst – Supply (West)
Zomato Media Ltd.
05.2018 - 05.2019
Bachelors - Mass Media (Advertising)
Sophia College For Women