Rashid Imam
Mumbai
Summary
SEO Business Manager with 10+ years of experience leading scalable SEO strategies for large-scale websites and global brands. Specialized in driving organic growth, revenue, and UX improvements through modern SEO practices including GEO, AEO, SXO and CRO. Known for delivering measurable business outcomes by combining data-driven insights, AI-aligned content strategy, and strong cross-functional collaboration.
Overview
10
10
years of professional experience
1
1
Certification
Work History
SEO Business Manager
Performics India
10.2020 - Current
- Developed and implemented SEO strategies aligned with AI-powered search trends, including GEO and AEO frameworks.
- Worked across diverse industries including eCommerce, Auto, BFSI, B2B, and B2C, adapting SEO frameworks to varied business models and objectives.
- Introduced SXO-based structures that enhanced the customer journey and contributed to a 25-30% increase in organic conversions.
- Led international SEO initiatives with proper geo-targeting and hreflang implementation for multiple markets.
- Conducted technical audits focused on Core Web Vitals, structured data, and mobile performance.
- Used GA4, Hotjar, and Contentsquare to analyze behavior and recommend UX improvements.
- Presented SEO performance updates and growth plans to senior stakeholders.
SEO Assistant Manager
Performics.Resultrix
03.2018 - 09.2020
- Managed SEO projects for 10+ brands across eCommerce, B2B & B2C Industries.
- Resolved key issues related to crawlability, indexing, and page speed, improving site health and visibility.
- Led content strategy efforts through keyword mapping, semantic analysis, and UX alignment.
- Maintained regular client engagement, reporting on performance and setting clear roadmaps.
Senior SEO Executive
Pulse Solutions
03.2017 - 02.2018
- Led SEO initiatives to enhance brand perception for high-profile clients by promoting positive content and suppressing negative search results.
- Improved local search presence through the creation of accurate Google My Business listings and consistent NAP citations across directories.
SEO Executive
Mirraw
09.2016 - 02.2017
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
- Collaborated with content, design, and development teams to ensure SEO best practices were applied site-wide.
SEO Analyst
Prazal Solutions
07.2015 - 08.2016
- Conducted in-depth keyword research, competitive analysis, and content audits to guide optimization strategies.
- Collaborated with cross-functional teams to implement SEO recommendations, including metadata updates, internal linking, and site structure improvements.
- Supported link-building initiatives and content development to enhance domain authority and search relevance.
Education
Bachelor of Engineering - Information Science
S.J.C.I.T
Bengaluru, India06-2015
SC - PCM
St. Joseph's Public Secondary School
Patna, India06-2008
High School - PCM
St. Dominic Savio's High School
Patna06-2006
Skills
- SEO Strategy (Local, Global, and Enterprise)
- Search Experience Optimization and Conversion Rate Optimization
- AI-Aligned Search Optimization (GEO, AEO)
- Technical SEO: CWV, Site Architecture, Schema, Indexing
- Keyword Strategy, SERP Analysis, and Content Planning
- eCommerce SEO (Shopify, Magento, WordPress)
Certification
- Google Analytics 4, Google
- Mobile Experience Certification, Google
- Google Analytics Certified, Google
- Google Ads Certified Individual, Google
- Contentsquare: Foundations Level 1 & 2, Certified, Insights, Ambassador
- Hotjar: Foundations Level 1 & 2, Hotjar
Timeline
SEO Business Manager
Performics India
10.2020 - Current
SEO Assistant Manager
Performics.Resultrix
03.2018 - 09.2020
Senior SEO Executive
Pulse Solutions
03.2017 - 02.2018
SEO Executive
Mirraw
09.2016 - 02.2017
SEO Analyst
Prazal Solutions
07.2015 - 08.2016
Bachelor of Engineering - Information Science
S.J.C.I.T
SC - PCM
St. Joseph's Public Secondary School
High School - PCM
St. Dominic Savio's High School
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