Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Timeline
Generic
Rashika Juneja

Rashika Juneja

Lucknow

Summary

Creative content marketer facilitating clear, concise communication in line with brand guidelines. I have built and maintained strong relationships with excellent communication and interpersonal skills, enabling seamless communication throughout projects.

I take a collaborative approach to all my work, working closely with cross-functional teams to develop and execute content plans that align with brand goals and messaging and drive results. With my unique blend of skills, I am confident that I can significantly contribute to any team.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Content Manager

Kade Ventures
06.2023 - Current
  • Approved, reviewed and edited content flowing to website.
  • Maintained content marketing calendar to schedule creation and delivery deadlines.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Conducted consumer and market research to decipher target audience needs and habits.
  • Wrote and edited creative and technical content across websites.
  • Developed month-by-month content strategy around key product milestones.

Content Manager

Bee Online
07.2022 - Current
  • Managed content across all platforms, including email and social media.
  • Provided editorial, creative and technical support to team members.
  • Liaised with clients to discuss project scope, gather campaign details, content brief, and brand guidelines for each project to increase client satisfaction.
  • Conducted consumer and market research to decipher target audience needs and habits.
  • Developed month-by-month content strategy around crucial product milestones.
  • Developed SEO-friendly briefs to drive content creation and boost search results.
  • Proofed and edited staff blogs, articles to verify quality and adherence to industry standards and provided constructive feedback on content ideas to other content writers.
  • Implemented quality standards, systems and best practice approaches to content creation and branding strategy.
  • Performed in-depth research into topics to write clear, creative and technical content.
  • Gained deep understanding of industry trends and topics before creating content.
  • Worked closely with comms, design and strategy teams to generate creative ideas and meet client's objectives.
  • Built and maintained strong business relationships both internally and externally.

Technical Content Writer

Volopay
05.2021 - 06.2022
  • Collaborated with product experts to gain an in-depth understanding of technical product requirements.
  • Maintained consistency with text style, fonts, images, and tone across projects.
  • Researched content gaps in the target market to guide new projects.
  • Maintained stakeholder relationships by updating project milestones, targets, and budgets throughout writing processes.
  • Worked closely with comms, design, and strategy teams to generate creative ideas and meet client's objectives.
  • Gained deep understanding of industry trends and topics before creating content.
  • Created SEO briefs to maximize productivity of writers.
  • Conducted keyword research for growing ranking organically.
  • Analysed competitor performance to compare current SEO performance against competing websites and devise strategies for surpassing competitors.
  • Publishing landing pages on CMS.

Freelance Content Writer

98th Percentile
04.2021 - 07.2021
  • Created resources and articles across a wide range of subject matters and target audiences, adjusting content, style, and tone to match.
  • Assessed client briefs, requirements, and purpose and tailored content and style to match.

PR Executive

Avian We
01.2021 - 04.2021
  • Developed extensive media contact list with top-tier journalists, bloggers and broadcasters.
  • Implemented successful PR strategies to maintain and build awareness.
  • Arranged media interviews to gain favourable brand positioning.
  • Created press notes and press releases for clients.
  • Created daily morning updates based on relevant industry news and trends.

Content Developer

HT Media Ltd
09.2017 - 10.2018
  • Worked with localisation team to align content with specific needs and best practices for local markets.
  • Organised work within Content Management System and always submitted work within agreed deadlines.
  • Created resources and articles across wide range of subject matters and target audiences, adjusting content, style, and tone to match.

Education

PGDM - Public Relations and Corporate Communication

Xavier Institute of Communications
Mumbai, MH
2020

BA(HONS) - Multimedia and Mass Communication

Indraprastha College for Women ( Delhi University)
New Delhi, DL
2017

Skills

  • Campaign coordination
  • Media production
  • Marketing strategy
  • Networking abilities
  • Communication skills
  • Public Relations strategy
  • Brand development
  • WordPress (CMS)
  • Google and Facebook Ads
  • MS EXcel

Additional Information

  • Advertisement on Chocolate: Created an ad on chocolate named AMOR as a part of a college project.
  • Documentary on LGBTQ and Majnu ka Tila (Delhi). A documentary shot on LGBTQ Pride Parade in Hauz Khas (Delhi)
  • Created a Radio documentary on Bird Rescue T.V Production
  • Conducted a Webinar on SEO. As a part of my internship program with Digital Deepak, I organized a webinar on SEO.

Certification

  • Times of India: Received meritorious award by T.O.I (Rubric's Rostrum) for scoring above 90% in class 12th and above 80% in class 11th.
  • English Olympiad: Certificate of performance in English Olympiad conducted by EDU HEAL FOUNDATION.
  • Certificate of performance at ABP during the college internship program.
  • Digital Marketing: Certificate for completion of Digital Marketing course from Udemy.
  • Digital Marketing: Received a meritorious award for displaying the best performance during an internship with Digital Deepak.

Timeline

Digital Content Manager

Kade Ventures
06.2023 - Current

Content Manager

Bee Online
07.2022 - Current

Technical Content Writer

Volopay
05.2021 - 06.2022

Freelance Content Writer

98th Percentile
04.2021 - 07.2021

PR Executive

Avian We
01.2021 - 04.2021

Content Developer

HT Media Ltd
09.2017 - 10.2018

PGDM - Public Relations and Corporate Communication

Xavier Institute of Communications

BA(HONS) - Multimedia and Mass Communication

Indraprastha College for Women ( Delhi University)

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