Rashika Juneja
Lucknow (Ready To Relocate)
Summary
Creative content marketer with 5 years of experience in facilitating clear, concise communication in line with brand guidelines. Specialize in strategic content planning, SEO optimization, and digital marketing integration to elevate brand presence.
I take a collaborative approach and excel in communication, teamwork, and adaptability, ensuring successful project execution and team collaboration. With my unique blend of skills, I am confident that I can significantly contribute to any team.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Content Manager
Jumpfactor Marketing
Canada
01.2024 - 04.2024
- Managed the production of digital assets, including videos, podcasts, images, and infographics.
- Conducted keyword research and optimized content for SEO across all channels, enhancing visibility and driving traffic.
- Created, edited, and published engaging content for platforms such as websites, social media, email campaigns, and blogs.
- Developed and implemented content strategies to boost traffic and engagement, coordinating cross-functional projects with other departments.
- Managed content calendars for timely publication and oversaw multiple content projects, meeting strict deadlines.
Digital Content Manager
Kade Ventures
06.2023 - 11.2023
- Developed and maintained a content marketing calendar, aligning monthly content strategies with key product milestones and audience insights.
- Collaborated with marketing and design teams to plan and execute site content, layout, and style.
- Conducted consumer and market research to inform content strategies and meet audience needs.
- Created, reviewed, and edited engaging content across websites, ensuring both creative and technical standards were met.
Content Manager
Bee Online
Mumbai
07.2022 - 05.2023
- Managed content across platforms, including email and social media, ensuring alignment with brand guidelines and strategic objectives.
- Provided editorial, creative, and technical support to team members and liaised with clients to gather project scope, content briefs, and brand guidelines.
- Conducted consumer and market research to understand target audience needs and trends, developing SEO-friendly content strategies around product milestones.
- Proofed and edited team content, implementing quality standards and best practices across all materials.
- Maintained an editorial calendar for upcoming initiatives and analyzed web analytics data to improve content strategy.
- Collaborated with comms, design, and strategy teams to generate ideas and meet objectives.
- Managed a team of junior writers and worked with the SEO team to optimize website copy for search visibility.
Technical Content Writer
Volopay
05.2021 - 06.2022
- Collaborated with product experts and cross-functional teams (communications, design, strategy) to gain insights into technical product requirements and industry trends, generating creative ideas aligned with client objectives.
- Researched content gaps, conducted SEO keyword analysis, and created SEO briefs to enhance organic rankings and target market reach.
- Analyzed competitor performance and optimized landing pages on CMS to improve visibility and surpass competing sites.
- Maintained consistency in text style, fonts, images, and tone across projects while keeping stakeholders updated on project milestones, targets, and budgets.
PR Executive
Avian We
01.2021 - 04.2021
- Developed extensive media contact list with top-tier journalists, bloggers and broadcasters.
- Implemented successful PR strategies to maintain and build awareness.
- Arranged media interviews to gain favourable brand positioning.
- Created press notes and press releases for clients.
- Created daily morning updates based on relevant industry news and trends.
Education
PGDM - Public Relations and Corporate Communication
Xavier Institute of Communications
Mumbai, MH2020
BA(HONS) - Multimedia and Mass Communication
Indraprastha College for Women ( Delhi University)
New Delhi, DL2017
Skills
- Social Media Marketing
- Content Marketing
- Public Relations
- Canva
- Email marketing
- WordPress (CMS)
- Google and Facebook Ads
- MS Excel
- Project Management
- Figma
- Trello and Jira
- Drupal
- SEO Tools (Semrush, Keyword Planner, Buzzsumo, and more)
- Google Analytics
- Lead Generation
- Web Analytics
Certification
- Times of India: Received meritorious award by T.O.I (Rubric's Rostrum) for scoring above 90% in class 12th and above 80% in class 11th.
- English Olympiad: Certificate of performance in English Olympiad conducted by EDU HEAL FOUNDATION.
- Certificate of performance at ABP during the college internship program.
- Digital Marketing: Certificate for completion of Digital Marketing course from Udemy.
- Digital Marketing: Received a meritorious award for displaying the best performance during an internship with Digital Deepak.
Timeline
Content Manager
Jumpfactor Marketing
01.2024 - 04.2024
Digital Content Manager
Kade Ventures
06.2023 - 11.2023
Content Manager
Bee Online
07.2022 - 05.2023
Technical Content Writer
Volopay
05.2021 - 06.2022
PR Executive
Avian We
01.2021 - 04.2021
PGDM - Public Relations and Corporate Communication
Xavier Institute of Communications
BA(HONS) - Multimedia and Mass Communication
Indraprastha College for Women ( Delhi University)
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