Rashika Tongaria
New Delhi
Summary
Dynamic content leader with a proven track record at One97 Communications, excelling in script development and creative project management. Spearheaded high-impact campaigns and jingles, consistently delivering projects ahead of deadlines. Strong communication skills and a strategic approach to content have driven successful promotional initiatives across digital and print platforms.
Team Leader experienced in directing activities of workgroups. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker, and consensus builder.
Overview
8
8
years of professional experience
Work History
Team Leader
One97 Communications
06.2022 - Current
Team Leader – Scripts & Content Teams
Paytm | 06/2022 – 2025
- Headed script and content teams, ensuring creative output aligned with brand vision.
- Developed high-impact brochures, flyers, and digital campaigns.
- Created jingles for Metro Gujarat (Paytm) and other high-visibility campaigns.
- Key role in app launch promotions under One97 Communications.
- Consistently delivered projects ahead of deadline while maintaining originality and quality.
Content Writer Intern
Hakuhodo Percept
03.2020 - 07.2020
- Produced promotional and web content for Nexa Music.
- Pioneered digital presence strategy for Nexa Cross Petrol.
- Collaborated with creative and marketing teams to shape campaigns with cinematic storytelling.
Content Researcher
Matchbox Shots
03.2018 - 07.2018
- Conducted story research and transcriptions for projects later adapted into films.
- Assisted in character arc development and scene restructuring.
Education
MBA - Sales & Marketing
12-2026
Bachelor's of Mass Media - Media
06-2016
Skills
- Script & Story Development (short films, ads, campaigns)
- Creative Team Leadership & Project Management
- Promotional Campaigns (digital print)
- Jingles & TV Commercial Content
- Copywriting: brochures, flyers, marketing collaterals
- Content Strategy & Research for Visual Media
- Public Relations & Crisis Management
- Strong Communication & Leadership
Timeline
Team Leader - One97 Communications
06.2022 - Current
Content Writer Intern - Hakuhodo Percept
03.2020 - 07.2020
Content Researcher - Matchbox Shots
03.2018 - 07.2018
DY Patil University - MBA, Sales & Marketing
GN Khalsa College - Bachelor's of Mass Media, Media