Rashmi Awasthi
Delhi
Summary
Dynamic marketing professional with a proven track record at Technico Innovative Products, enhancing lead quality and reducing CPL by 30%. Expertise in paid media campaigns and audience segmentation, combined with strong analytical skills, drives impactful digital strategies that elevate brand visibility and conversion rates.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
Technico Innovative Products Private Limited
01.2026 - 03.2026
- Improved lead quality and reduced CPL by 30% through targeted audience segmentation, re-targeting, and location-based campaigns.
- Developed full-funnel strategies encompassing awareness, consideration, and conversion stages, driving consistent walk-ins and site-visit appointments.
- Executed digital marketing campaigns across Meta, Google Ads, and local promotions, enhancing brand visibility.
- Created and optimized landing pages, ad creatives, and content that highlighted project portfolio, materials, and design quality.
- Implemented performance tracking using Meta Pixel, Google Tag Manager, and UTM parameters to measure form fills, calls, and WhatsApp inquiries.
- Conducted A/B tests on creatives (before/after images, 3D renders, testimonials) and ad copies to improve conversion rates.
- Collaborated with the design, sales, and project teams to ensure marketing messaging aligned with real-time projects and customer needs.
- Managed social media content calendars, project highlights, and client testimonial campaigns to strengthen brand authority.
- Delivered weekly and monthly performance reports with insights on lead sources, campaign ROI, and improvement recommendations.
Performance Marketing Specialist
Dzine Glass & Interiors
09.2024 - 10.2025
- Managed monthly advertising budgets (5-10 Lakhs) to generate high-intent leads for modular kitchens, glass partitions, wardrobes, and turnkey interior projects.
- Improved lead quality and reduced CPL by 10% through targeted audience segmentation, retargeting, and location-based campaigns.
- Developed full-funnel strategies to generate consistent walk-ins and site-visit appointments across awareness, consideration, and conversion stages.
- Planned and executed digital marketing campaigns across Meta, Google Ads, and local promotions to increase brand visibility for interior design and glass solutions.
- Implemented performance tracking with Meta Pixel, Google Tag Manager, and UTM parameters to measure engagement and inquiries from forms, calls, and WhatsApp.
- Conducted A/B tests on creatives (before/after images, 3D renders, testimonials) and ad copies to improve conversion rates.
- Collaborated with the design, sales, and project teams to ensure marketing messaging aligned with real-time projects and customer needs.
- Managed social media content calendars, project highlights, reels, and client testimonial campaigns to build brand authority.
- Delivered weekly and monthly performance reports with insights on lead sources, campaign ROI, and improvement recommendations.
Performance Marketing Specialist
Globiva Private Limited (American Express)
Gurugram
01.2024 - 08.2024
- Achieved 40% improvement in ROAS and reduced CPA by 25% through data-driven optimizations.
- Developed and managed full-funnel strategies for lead generation (B2B) and e-commerce (B2C) clients, enhancing campaign effectiveness.
- Planned, executed, and optimized Google & Meta Ads campaigns with monthly budgets of ₹10–20L.
- Conducted A/B testing on ad creatives, copy, and landing pages, resulting in 18% higher conversions.
- Implemented app marketing campaigns (Google UAC & Apple Search Ads) to boost installs by 45%.
- Collaborated with design and content teams to ensure campaign alignment with broader brand strategy, improving overall messaging coherence.
- Produced weekly and monthly performance reports with actionable insights, facilitating data-driven decision-making for stakeholders.
Digital Marketing Executive
G.D Arts
Gurugram
01.2022 - 12.2023
- Increased lead volume by 30% while maintaining CPL within target benchmarks.
- Optimized remarketing campaigns, improving website conversions by 22%.
- Managed search and social ad campaigns with monthly budgets up to ₹10L, driving targeted audience engagement.
- Collaborated with SEO and content teams to execute integrated marketing campaigns, enhancing overall campaign effectiveness.
- Developed dashboards on Google Data Studio for real-time monitoring of campaign performance, facilitating timely strategic adjustments.
Education
Master’s - Anthropology
IGNOU
01-2025
Bachelor’s - Arts
Delhi University
01-2020
Skills
- Paid Media Campaigns
- Google Ads
- Facebook Ads
- Apple Search Ads
- SEO Optimization
- Marketing Analytics
- Google Analytics
- Google Tag Manager
- Data Studio
- Attribution Tracking
- A/B Testing
- Funnel Optimization
- Landing Page CRO
- Conversion metrics
- CTR
- ROAS
- LTV
- CAC
- Audience Segmentation
- Remarketing
Certification
- Google Ads Certified (Search, Display, Video, Shopping)
- Google Analytics 4 (GA4) Certification
- HubSpot Inbound Marketing, Email Marketing
- Oracle Eloqua
- Shopify Certification (E-commerce Marketing & Store Optimization)
- E-commerce platforms (Amazon & Flipkart)
Accomplishments
- Scaled a B2C e-commerce brand to 3x revenue growth in 6 months through optimized ad funnels.
- Reduced overall Cost Per Lead (CPL) by 28% across multi-channel campaigns.
- Successfully managed campaigns across India, US, and Middle East markets.
Timeline
Marketing Manager
Technico Innovative Products Private Limited
01.2026 - 03.2026
Performance Marketing Specialist
Dzine Glass & Interiors
09.2024 - 10.2025
Performance Marketing Specialist
Globiva Private Limited (American Express)
01.2024 - 08.2024
Digital Marketing Executive
G.D Arts
01.2022 - 12.2023
Master’s - Anthropology
IGNOU
Bachelor’s - Arts
Delhi University