Rashmi Balani

• Develop and execute comprehensive PR strategies
• Manage and cultivated relationships with key media outlets, securing placements in top-tier publications and broadcasts.
• Oversee crisis communication strategies and successfully mitigate potential reputation risks.

Clients: Collage: Multi Label Store, PALACIO Of FASHION, The | Collective, The Dubai Dolls, The PosH-RacK, Project Chaiwala, Retreat Hotel Palm Jumeirah, Khanna Jewellers, Rue Royale, That Place, etc

Organized the Wellness Event - WellVibe, Fashion Soirée - Trends on Tap

• Led a team of 5 PR professionals, providing guidance and fostering a collaborative and creative work environment.
• Coordinated successful product launches, managing all aspects of media outreach and securing positive coverage.
• Developed and maintained relationships with influencers and thought leaders in the industry.
• Implemented social media campaigns that increased brand visibility and engagement.

Clients: Bloomingbox, Chivalry Salon, Tamashee, etc

• Developed and implemented comprehensive PR strategies aligned with the goals and vision of Arab Fashion Week.
• Crafted compelling press releases, media kits, and other materials to communicate key messages and announcements effectively.
• Coordinated messaging and ensure brand consistency across various communication channels.
• Planned and executed promotional activities leading up to and during Arab Fashion Week.

Developed and maintained relationships with journalists, editors, and media outlets to secure positive coverage.

Planned and executed events, press conferences, and product launches to generate media coverage and positive public attention.

Contributed to the development and execution of social media strategies to enhance brand visibility.

Clients: Jumeirah Group, Kempinski Hotels, Clarks Shoes, Costa Coffee, etc

Brand Strategist and Marketing Executive

• Defined and articulated the brand's unique value proposition, positioning, and personality.
• Conducted market research to understand consumer perceptions, preferences, and industry trends.
• Collaborated with global influencers to ensure brand consistency across all touchpoints and secured placements in Harvey Nichols, etc

Engaged customers in conversation to understand their beauty needs, preferences, and concerns.

Conducted beauty consultations, including makeup applications and skincare assessments.

Actively promoted and sell beauty products to meet or exceed sales targets.

Stayed updated with beauty and fashion trends, enabling effective communication with customers.

Conducted pre-flight safety checks

Checked and restocked supplies, including meals, beverages, and emergency equipment.

Provided information on flight details, safety procedures, and in-flight services.

Served meals, beverages, and snacks to passengers according to airline procedures.

Provided basic first aid and assist passengers with medical emergencies