Rashmi Das
Growth Marketing Manager
Bengaluru
Summary
Senior Product Marketing Manager with 6 years of experience leading go-to-market product strategy with skills in team development and analyzing consumer insights.
Overview
6
6
years of professional experience
Work History
Growth Marketing Manager
Freelancer
02.2024 - 11.2024
- Boosted brand awareness and generated leads via Linkedin marketing.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Managed 300+ potential leads every day.
Growth Marketing Manager
OTTPlay
08.2022 - 10.2023
- Implemented notification, SMS, and WhatsApp strategies, contributing to a 25% increase in Daily Active Users DAU
- Collaborated with cross-functional teams, including sales, product management, and engineering, to ensure seamless product launches
- Analyzed consumer data to identified areas of opportunity for new product marketing strategy which led to a direct revenue
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Senior Expert
Khatabook
08.2020 - 08.2022
- Achieved a 5% increase in funnel conversion through strategic experimentation
- Led end to end go-to-market strategy through 3 product launches
- SEO research and Blogs.
- Collaborated with cross-departmental teams in developing cohesive strategies aimed at achieving long-term organizational goals.
Senior Associate
ShareChat
02.2019 - 08.2020
- Supported the execution of campaigns that resulted in a 25% increase in user engagement
- Increased user engagement by 15% through the implementation of audio chatrooms and the creation of targeted campaigns.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
- Trained and supported new team members, maintaining culture of collaboration.
- Analyzed customer data to identify trends and anticipate customer needs.
Skills
GTM Strategy
Cross Functional Leadership
Social Media Marketing
Customer Relationship Management (CRM)
Marketing campaign development
Brand Promotion
Content Marketing
Tools
- Trello/Airtable/Notion
- Ahrefs/Semrush
- Moengage/Clevertap/GA4
- Tableau/Looker
- Canva
- Figma/ Trello
- Metaads
- Looker/ Tableau
Timeline
Growth Marketing Manager
Freelancer
02.2024 - 11.2024
Growth Marketing Manager
OTTPlay
08.2022 - 10.2023
Senior Expert
Khatabook
08.2020 - 08.2022
Senior Associate
ShareChat
02.2019 - 08.2020
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