Rashmi Dhoble

Overview:

• Generate leads to create a consistent sales pipeline Plan and Strategize
• Marketing Campaigns - Events, Content Distribution, Email lead Generation
• Market Research and Competitor Tracking Generated opportunities worth $200K+
• Created Opportunities worth $775K in Sales Pipeline (Team effort) CRM Implementation and Management.

Roles and Responsibilities:

1. Growth Marketing

• Email marketing - Targeted email marketing across various verticals of the industry Increase marketing leads database.
• Increased the leads database by ~5% QoQ.
• Brand Awareness Campaigns - planning and execution of awareness campaigns across various platforms.
• Create Marketing Plans- Responsible for creating quarterly plans.
• Advertising (LinkedIn, Facebook, Google)- Lead generation through paid channels.

2. Account-Based Marketing

• Develop and execute ABM strategy across industry sub-sectors.
• Identify target prospects and complete analysis of the prospect companies including current market value and financial statements.
• Use tools such as Zoominfo, Crunchbase, LinkedIn Sales Navigator to research and outreach ICP persona.
• Manage prospect database and account listing in Hubspot CRM.
• Use Intent data for campaign strategy and run targeted campaigns across industry verticals.

3. Marketing Operations

• Vendor Management - Managing freelancers and external agencies.
• CRM- Implementation, and Management of the complete database.
• Marketing Automation - Creating automated workflows to reduce manual efforts.
• Survey - Conducting external surveys across various industries.
• Data analysis - Tracking internal and external data, and Generating reports
• Website Management.

4. Events Management

• Virtual events - Planning and execution of webinars for customer retention and lead generation.
• Co-ordination with external guest speakers.
• Targeted campaigns to increase registrations.
• Physical event logistics - managed logistics for a physical event in the US from India

• Actively search for new prospects
• Communicating with prospects, making outbound calls and emails to potential customers and following up on leads
• Develop a personal pipeline of prospects for sales appointment
• Present our company to potential clients Identify client needs and suggest appropriate products/services
• Creating and maintaining a database of current and potential customers
• Explaining and demonstrating of products and services
• Customize product solutions to increase customer satisfaction
• Build long-term trusting relationships with clients
• Set up meetings or calls between (prospective) clients and Account Executives Report to the Business Development Manager on (weekly/monthly/quarterly) sales result

• Constantly source for prospects looking to find quality specialists
• Reach out to appropriate decision makers through quality email campaigns Work to generate leads
• Understand the short term and long-term resource requirements of prospects
• Initiate calls to build rapport with key decision makers to set pre-qualified appointments
• Record and manage prospect data within a web-based application
• Prepare a report using online platforms like LinkedIn, Zoominfo etc and from the extracted information

• To be an effective communicator and ensure all complaints are acknowledged in a timely manner and customers are kept informed throughout the complaint process.
• To manage the resolution of customer complaints, with in given timescales .
• To be the point of contact for all customer related issues.

• To co-ordinate with government labs, institutes and government department for work related to technology transfer in field of food technology.
• Communicating for signing of MOM/MOU with different universities and institutes online sourcing, assessing n commercialization of various technologies related to food and fermentation dairy technology herbal and agricultural technologies, pharmacy and diagnostics.
• Participated in various seminars and workshops at different universities and institutes in India.