Rashmi Dikav

Store Environment

Planning:

• Yearly window calendar – seasonal phasing and planning
• VM Guidance Docs – Insights and execution guidelines
• Seasonal planning – windows, décor, and principles.
• NSO and remodernisation planning for stores

Windows:

• Plan & align 96 open/91 closed windows per season
• Top, Core, Lingerie and beauty store distribution & key seasons
• Design & execution global direction as per India product catalogue
• Ensure consistency across digital & in-store visuals
• Seasonal planning for Top & Core stores

In-store décor:

• Ensure brand consistency as per global direction
• Adapt to India’s product catalogue & store formats
• Optimize key elements for value product promotion
• Maintain regional consistency & accessibility
• Oversee seasonal & non-seasonal artwork delivery

VM

Field:

• Plan & optimize for 48 stores nationwide
• Maximize store layouts for efficiency
• Develop India-specific branding standards
• Execute season-based visual & product strategies
• Oversee partnerships & budget allocations
• Lead & develop store teams
• Upskill teams for execution & brand consistency
• Align visual strategies with business growth goals

• Concept Strategy – Develop new retail concepts
• Underwear Concept Store – Launch world’s first store
• Global Coordination – Align with UK stakeholders
• Market Research – Analyze trends & customer insights
• Lingerie BU Management – Oversee planning & execution across India
• Catalogue & Grading Analysis – Ensure consistency & optimization

• Home Launch – Introduced Home category in India
• Store Expansion – Rolled out Home BU in 18+ stores
• Strategy & Implementation – Planned & executed India launch
• BU Development – Built Home category in the market
• Space Optimization – Maximized store layouts for Home BU
• Seasonal Planning – Aligned Home BU with seasonal trends
• Brand Guidelines – Ensured consistency in Home branding
• Sales Plan – Integrated Home BU into overall sales strategy

• Store Management – Oversee 23 stores in South & East
• VM Execution – Ensure AVMs/VMs follow M&S principles
• Layout & Space – Lead grid planning & space optimization
• Sales Opportunities – Identify & capitalize on potential growth
• Brand Segmentation – Utilize styling & visual elements effectively
• Equipment Management – Ensure proper use of visual tools
• Training & Development – Upskill AVMs & VMs for consistency
• New Store Openings – Plan & manage launches & modernizations
• Budget Management – Optimize resources & financial planning

• Brand Influencer – Represent & promote brand on social media
• Content Creation – Develop engaging & strategic content
• Brand Awareness – Strengthen brand presence & visibility
• Conversion Optimization – Drive engagement to sales