Rashmi Gadre

Leadership & Management:

· Leading the marketing communications and branding strategy plus execution for South APAC region - India, Australia & SEA

· A part of management team of recently acquired well known AHU brand in India, Zeco and heading Marketing & Branding Department of Zeco & Munters India

· Responsible for budgeting and developing a marketing strategy for multi brands and generating ROI tracker and lead management mechanism across South APAC

Digital Marketing & Online Marketing Lead:

· Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics

· Develop targeted email campaigns that drove significant increases in open rates and clickthrough

· Create social media content with innovative brand messaging to support new product launches

· Leverage marketing automation tools for efficient management of tasks such as lead generation, nurturing, and follow-up communication efforts

· Increase website traffic by implementing effective search engine optimization strategies

· Continuously adapt digital marketing strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field

· Conduct webinars to generate brand awareness and leads

· Grow presence across extensive B2B online portals

· Develop curated content to increase brand presence across relevant mediums

Offline Marketing Lead:

· Participate in relevant industry exhibitions and conferences for brand awareness

· Focus of developing apt campaigns for new product launches

· Developing merchandise intune with our brand statement

· Partnering and fostering relationships with industry leading associations

· Conducting Market, Competitor and Customer research regularly to stay updated on how we can serve better

Collaboration with Cross Functional & Multi Regional Teams:

· Collaborating with global and multi-regional marketing, sales , PM , R&D teams for effective product launches and product promotions

· Partnering with internal stakeholders for an effective campaign to generate brand awareness and ROI

· Working with all sales heads and managing directors (region wise) to come up with planned budgeting for every year and track effectiveness

Managing the Marketing Team – India & Middle East:

· Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization

· Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department

· Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed

Introducing Digital Marketing Campaigns in traditional B2B setup:

· Leading the digital marketing strategy for all brands; includes SEO, SEM, SMO, website optimization, Google Analytics and tracking of ROI

· Active part of lead generation and sales support.

· Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs

Offline Marketing Promotions:

· Participate in relevant industry exhibitions and conferences for brand awareness

· Focus of developing apt campaigns for new product launches

· Work with Market Research team to develop effective and impactful communications

Collaboration with Cross Functional & Multi Regional Teams:

· Collaborating with global and multi-regional marketing, sales teams for effective product launches and product promotions

· Partnering with internal stakeholders for an effective campaign to generate brand awareness and ROI

Managing Multi Brands Strategy & Execution:

· Working with ten brands offering different set of products from different industries such as Pharma, Food, Fire Industry, Paints etc

· Developing marketing plan for effectiveness

• Designing and developing website with the help of design team and maintaining the website on wordpress platform
• Tracking trends on Google Analytics and incorporating them in promotional strategies
• A part of the design team for coming up with consistent branding of all cleanroom brands
• A part of communications strategy and execution team
• A part of SEO, SEM and SMO team further keeping a track of leads generated through all these medium.

• Generating leads (for global level) and setting up appointments for Vice President(Marketing and sales)
• Preparing proposals and following up till closures
• Identifying niche segments wherein we can launch our services
• Website content management (Through wordpress)
• Social Media Optimisation - Maintaining and regularly updating Facebook, LinkedIn, Twitter and other social media platforms of the company
• Search Engine Optimisation Identifying the correct words through which our website can be tracked by the user via search engines
• Conducting events for our company by coordinating with various clubs.

• I was handling a team of sales, regularly updating the sales database and keeping a check on channel sales management
• I was also responsible for understanding the market trends and applying those in New Product Development
• Sales forecasting and ensuring smooth client and channel members relationship was also a part of my responsibility
• Handling customer complaints and tackling them in most effective way was also a part of my job.

• I was a part of research team handling multiple clients
• My project was based on agricultural research
• I was responsible for scrutinization of data received through surveys and validating it
• Also I attended the client presentations meet and added my jot points to the discussion over the research to be conducted
• I was responsible for data mining, maintenance of data and handling it over to client on a regular basis in the form of reports.