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Rashmi Jaisal
SEO Strategy | Content Strategy | AI-Powered Content Creation
New Delhi
Summary
Committed to operational excellence and cross-functional collaboration. Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate, Digital Operations
Chegg India Pvt. Ltd.
08.2024 - 10.2025
- Monitored and optimized on-page SEO performance through metadata, internal linking, and keyword alignment.
- Conducted SEO audits to identify and resolve technical issues, such as broken links and duplicate content.
- Managed off-page SEO and backlink strategies to strengthen domain authority.
- Created keyword maps aligned with user intent, and published 60+ SEO-optimized articles in Career and GK directories.
- Analyzed traffic data using Google Analytics, Search Console, and SEMrush for insights and reporting.
- Trained and mentored interns to enhance their SEO and content optimization skills.
Content Support Executive
Chegg India Pvt. Ltd.
New Delhi
09.2020 - 08.2024
- Reviewed, edited, and proofread 500 academic content submissions by students and tutors to ensure clarity and accuracy.
- Ensured all content met Chegg’s quality, accuracy, and formatting standards prior to publishing.
- Conducted abuse and expert answerer (EA) reviews to assess flagged content and accounts as per company policy.
- Utilized OCR tools in MS Word to transcribe handwritten or scanned content into HTML for online publication.
- Managed copyright escalations and oversaw textbook linking by matching and verifying edition details.
- Collaborated with editors and contributors to maintain a consistent tone, structure, and formatting across materials.
Education Counsellor
College Dunia Pvt. Ltd.
01.2020 - 06.2020
- Counseled students and parents to help them choose suitable colleges and courses.
- Managed inquiries through 30 calls, 30 chats, and 30 emails with timely follow-ups.
- Maintained and updated student data in CRM systems.
- Worked toward achieving admission conversion targets.
- Stayed informed about exams, admission timelines, and education trends.
Academic Counselor
University of Petroleum & Energy Studies (UPES)
01.2018 - 11.2019
- Advised students on academic programs, course selections, and career paths.
- Coordinated workshops and events to enhance student engagement and development.
- Counseled UG and PG students through 50 calls, 20 chats, and in-person sessions.
- Conducted GDPI (Group Discussion and Personal Interview) sessions for admissions.
- Monitored student progress, providing timely interventions and support.
- Collaborated with faculty to align academic policies and student services.
- Organized orientation sessions to facilitate new student integration and success.
- Trained and mentored junior counselors on best practices and counseling techniques.
- Provided ongoing support for students during their transition from high school to college or post-secondary opportunities.
Claims Associate
Optum Global Solutions Pvt. Ltd.
09.2015 - 10.2017
- Processed healthcare claims accurately and within SLA timelines.
- Handled high-dollar claims, and served as an expert in identifying and resolving duplicate claims.
- Verified provider and member information to ensure claim validity.
- Supported internal audits and collaborated with teams to enhance workflow and accuracy.
Education
MBA - Marketing
04.2001 -
- Mission 25, Vishal Mega Mart, 2014
- Recipient of Creative Advertisement Competition – "Adverter", BBA – 1st Semester (2013)
- Recipient of Halla Bol – "Annual Management Meet", BBA – 4th Semester (2015)
- Recipient of First Position in Quo Cubes – "Annual Management Meet", BBA – 4th Semester (2015)
- Member of Team Bodhi, The Editorial Board, 2013 - 2014
BBA - Operations Management
04.2001 -
- Participant in Horizon Event, BBA – 1st Year, Semester 2 (2010–2011)
- Recipient of First Position in Group Dance Competition (Girls), BBA – 1st Year, Semester 2 (2010–2011)
Skills
Academic Counseling & Student Guidance
Content Review, Editing & Quality Management
Healthcare Claims Processing (High-Dollar & Duplicate Claims)
SEO Strategy & Digital Marketing (On-Page & Off-Page)
CRM Management & Student Engagement
Training Delivery & Employee Development
Data Analysis & Performance Reporting (Google Analytics, SEMrush, GSC)
Operational Excellence & Process Optimization
Cross-functional Collaboration & Team Mentoring
Software
Google Analytics
Google Search Console
Rank Math
Canva
Gamma
Freepik
GTmetrix
Screaming Frog
Google PageSpeed Insights
Ahrefs
Certification
Six Sigma White Belt – Udemy
Timeline
Associate, Digital Operations - Chegg India Pvt. Ltd.
08.2024 - 10.2025
Six Sigma White Belt – Udemy
04-2024
Content Support Executive - Chegg India Pvt. Ltd.
09.2020 - 08.2024
Education Counsellor - College Dunia Pvt. Ltd.
01.2020 - 06.2020
Academic Counselor - University of Petroleum & Energy Studies (UPES)
01.2018 - 11.2019
Claims Associate - Optum Global Solutions Pvt. Ltd.
09.2015 - 10.2017
Shambhunath Institute of Management - MBA, Marketing
04.2001 -
UPTEC Computer Consultancy, SVSU - BBA, Operations Management
04.2001 -