Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Rashmi K

Bengaluru

Summary

I carry more than 7 years of experience, 3.5 of which have been spent on social media strategy and at least 3 on customer relations. Experienced at designing unique digital campaigns for enhanced brand engagement and visibility on Instagram, Facebook, LinkedIn, and more. Expert in content planning, paid ads, tracking results, and building communities in fast-paced agency environment. A highly creative and articulate professional, I enjoy creating deep connections between brands and their audience. Capable of handling minimum of 6 clients.

Overview

9
9
years of professional experience

Work History

SOCIAL MEDIA STRATEGIST

ZUZH.IN
08.2021 - 04.2025
  • I created social media marketing strategies for a plethora of clients across many industries such as Food and Beverage, Education, Real Estate, and Wellness in order to create brand awareness and nurture conversions.
  • Conducted audience and competitor research to build platform-specific content calendars in line with brand goals and trending topics.
  • Created monthly content calendars emphasizing storytelling, engagement, and call-to-action across Instagram, Facebook, LinkedIn, and YouTube.
  • Developed content themes, scripts, and copy for reels, carousels, stories, and ad creatives while keeping tone and style language consistent.
  • Worked with graphic designers and video editors to ensure timely delivery of brand-aligned, top-performing creatives.
  • Tracked performance of all content published on Facebook or Instagram using Meta Insights and Creator Studio, as well as other social channels using Google Analytics to recommend data-informed actions to uplift reach and engagement.
  • Handled all paid campaigns on Meta platforms from setup, audience targeting, performance monitoring, and optimization.
  • Interacted with client teams and internal stakeholders for campaign performance report presentations and monthly strategy recommendations.

CHAT SUPPORT REPRESENTATIVE

SHAW ACADEMY
09.2020 - 08.2021
  • Providing comprehensive support and guidance to individuals interested in online education programs through email correspondence.
  • Provide accurate and up-to-date information about the institution's online programs, curriculum, faculty, accreditation, and any other relevant details to help students make informed decisions.

SENIOR CHAT REPRESENTATIVE

THE HINDU - ROOFANDFLOOR
11.2017 - 11.2019
  • Assisted customers by providing tailored property information, market trends.
  • Engaged in team discussions to boost lead conversion rates, monitored workflow for quality assurance, and fostered a positive team environment.

CUSTOMER SUPPORT REPRESENTATIVE

ORCHESTRATES SYSTEMS PVT LTD
04.2016 - 10.2017
  • Assisted customers by providing tailored property information, market trends. Engaged in team discussions to boost lead conversion rates, monitored workflow for quality assurance, and fostered a positive team environment.

Education

BBA - DIGIAL MARKETING

VISVESVARAYA TECHNOLOGICAL UNIVERSITY

DIPLOMA - COMPUTER SCIENCE

R R INSTITUTE OF TECHNOLOGY
01.2014

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SHARADA VIDYALAYA
01.2010

Skills

  • Social media strategy development

  • Creative copywriting

  • Digital marketing strategy

  • Market trend research and idea generation

  • Collaborative industry engagement

  • Community engagement

  • Influencer engagement

Languages

Telugu
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Kannada
Bilingual or Proficient (C2)

Timeline

SOCIAL MEDIA STRATEGIST

ZUZH.IN
08.2021 - 04.2025

CHAT SUPPORT REPRESENTATIVE

SHAW ACADEMY
09.2020 - 08.2021

SENIOR CHAT REPRESENTATIVE

THE HINDU - ROOFANDFLOOR
11.2017 - 11.2019

CUSTOMER SUPPORT REPRESENTATIVE

ORCHESTRATES SYSTEMS PVT LTD
04.2016 - 10.2017

DIPLOMA - COMPUTER SCIENCE

R R INSTITUTE OF TECHNOLOGY

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SHARADA VIDYALAYA

BBA - DIGIAL MARKETING

VISVESVARAYA TECHNOLOGICAL UNIVERSITY

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