Rashmi Rajkule
Assistant Vice President - Bandhan Life Insurance Co.Ltd
Thane
Summary
Dependable professional with extensive experience supporting top level management. Respected for organizational and interpersonal aptitudes, implementation of strategic initiatives, special project management and results-focused interactions across organization. Strategic in implementing and monitoring progress of important initiatives and actions plans.
Overview
23
23
years of professional experience
8
8
years of post-secondary education
Work History
Assistant Vice President
Bandhan Life Insurance Co. Ltd
09.2024 - Current
- Driving revenue growth and maximizing customer value through effective cross-sell and upsell strategies.
- Identifying opportunities to offer additional insurance products and services to existing policyholders, increasing customer retention and expanding the company's market share.
- Devising and implementing successful strategies in collaboration with various stakeholders, including Contact Center, Projects, Compliance, Marketing and Underwriting team, to implement targeted initiatives and achieve business objectives.
Sr. Manager
HDFC Life Insurance Co. Ltd
10.2021 - Current
- Strategic project management like Upsell,PASA for agency.
- Leading artificial intelligence and machine learned Upsell project.
- Internal and external communications
- Marketing and sales promotion of strategic initiatives.
- Cross functional team collaboration for various projects
- Partner engagement programs management
- Driving surveys for various strategic projects
- Technical developments and UAT for ease of sales
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated high level of initiative and creativity while tackling difficult tasks.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Worked well in team setting, providing support and guidance.
- Self-motivated, with strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Sr. BM ( Corporate Manager)
Reliance General Insurance Co. Ltd
04.2021 - 10.2021
- Emerging Markets
- Relationship management & Channel Management
- Identifying new business opportunities for driving top line & bottom line.
- Utilizing company resources to develop & implementing strategic solutions to achieve key long term goals
- Interacting with internal teams at corporate office which includes underwriting, IT & other stakeholders, for driving account strategies Analyzing data & sales statistics to improve business mix & developing strategies
- Negotiating & meeting key accounts for established deadlines for achieving long term goals
- Organizing training workshops for existing & new products
Senior Marketing Manager
Kotak Mahindra Bank Ltd
11.2016 - 09.2019
- Conceptualized & implemented marketing strategies right from ideation, campaign, communication, planning & projection, execution, post execution reports and tracking the progress
- Established customized marketing strategies in tune with the banking strategies for demand/ lead generation, thereby achieving business targets & revenues
- Key Result Areas:
- Spearheaded an entire region of Mumbai, encompassing 52 branches as an individual contributor for the bank products Conducted regular branch visits to audit brand visibility & collaterals & submission of reports
- Strategized regular merchandise campaigns to improve net promoter score, customer gratification, NTB (new accounts) and cross- selling
- Supervised on-time vendor bill process as per laid down processes
- Steered brand-positioning research, developed plans for brand identity & positioning and publicized brand philosophy Drove BTL activities including product launch, devised communication strategy, determined product launch plans to augment the brand presence
- Identified target audience, organized customer facing events & sponsorship for multiple bank products
- Planned strategic marketing campaigns to enhance brand salience and lead generation for business development Ascertained market potential of different locations and devising new strategies accordingly
- Managed network of channel partners across assigned territories for deeper market penetration & reach
- Performed market segmentations, targeting and positioning for each product line.
- Worked with graphic designers and writers to establish theme and tone for content.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw 12 yearly projects from concept through completion
Marketing Manager
Max Life Insurance Co. Ltd
10.2006 - 11.2016
- Accomplished multiple tasks within established timeframes.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and implemented agent recruitment strategies to achieve business goals.
- Improved marketing to attract new agents and promote business.
- Controlled costs to keep agent recruitment activation within budget and increase profits.
- Managed and motivated employees to be productive and engaged in work.
- Developed detailed plans based on broad guidance and direction.
- Established team priorities, maintained schedules and monitored performance.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Defined clear targets and objectives and communicated to other team members.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Performed market segmentations, targeting and positioning for each product line.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Tax Consultant
IDBI Bank Ltd
01.2004 - 09.2006
- Managing sales & Marketing of home loan & personal loan products. Managed to convert 150+ new customers in a quarter.
- MIS management
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Improved marketing to attract new customers and promote business.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
Tele Caller
Standard Chartered Bank Ltd.
06.2002 - 01.2004
- Leveraged CRM database to manage customer data, log calls and other activities and generate reporting to deliver actionable insights and develop sales pipeline.
- Delivered prepared sales pitch from script and persuaded potential customer to purchase product or service.
- Originated and cultivated strong relationships with prospective clients by strategizing aggressive outbound calling campaigns.
- Consulted with professionals to assess business needs and facilitate smooth on-boarding process.
- Displayed excellent sales skills and understanding of how to leverage abilities to exceed quotas.
- Recorded contact information of customers and potential customers in internal database.
- Completed daily cold calling and outreach to build sales pipeline.
- Handled high-volume telemarketing operations with expert use of client management software and computer dialing.
- Answered questions about company offerings with knowledgeable responses about products and services.
- Completed daily and weekly sales reporting using assigned tools.
- Called prospective customers in designated market area to qualify leads.
- Followed up with customers to solicit further sales.
- Built relationships with customers using strong persuasion and active listening skills.
- Asked pertinent questions to understand customer requirements.
- Qualified leads and set up customer appointments for outside sales team.
- Handled approximately 200+ inbound and outbound call requests per day to provide existing customers with answers to questions and schedule appointments
Education
MBA - Marketing
SVKM
01.2011 - 04.2013
Bachelor of Arts -
University of Mumbai
01.2001 - 04.2005
Digital Marketing
MCTA
05.2019 - 05.2020
Skills
Project management
Business administration
Effective relationship building
Issue resolution skills
Business planning
Business development
Corporate communications
Strategic planning
Decision making & judgment
Education
Mumbai,Mumbai,Mumbai
Contact
Mumbai 401107
Timeline
Assistant Vice President
Bandhan Life Insurance Co. Ltd
09.2024 - Current
Sr. Manager
HDFC Life Insurance Co. Ltd
10.2021 - Current
Sr. BM ( Corporate Manager)
Reliance General Insurance Co. Ltd
04.2021 - 10.2021
Digital Marketing
MCTA
05.2019 - 05.2020
Senior Marketing Manager
Kotak Mahindra Bank Ltd
11.2016 - 09.2019
MBA - Marketing
SVKM
01.2011 - 04.2013
Marketing Manager
Max Life Insurance Co. Ltd
10.2006 - 11.2016
Tax Consultant
IDBI Bank Ltd
01.2004 - 09.2006
Tele Caller
Standard Chartered Bank Ltd.
06.2002 - 01.2004
Bachelor of Arts -
University of Mumbai
01.2001 - 04.2005
Similar Profiles
Shriraj BhagwanShriraj Bhagwan
DVP & Principal Architect at Bandhan Life Insurance LtdDVP & Principal Architect at Bandhan Life Insurance Ltd
Sanjay ChaudharySanjay Chaudhary
AVP Digital Partnerships at Bandhan Life InsuranceAVP Digital Partnerships at Bandhan Life Insurance
Dr Ravi BhandoriaDr Ravi Bhandoria
Assistant Vice President at Bandhan Life InsuranceAssistant Vice President at Bandhan Life Insurance