Rashmi Rani
Assistant Brand Manager
Hyderabad
Summary
Strategic brand management professional with 7 years’ of experience in creative, promotional and advertising space, and brand management. Expertise in leveraging industry trends to capitalize on emerging opportunities. Adept at building key partnerships. Well versed in forecasting, project management and strategic planning with impactful communication. Experienced in global client development, engaging with professionals across industries.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
EXPERIENCE Assistant Brand Manager
Navabharat Limited
Hyderabad
04.2022 - Current
- Develop, and execute annual marketing plan, including media strategy
- Collaborate with departments across locations to develop best practices to maximize ROI
- Contribute to product innovation and New Product Development by delivering a product development program
- Manage marketing budget and coordinate with key stakeholders to ensure optimal spending
- Develop and review promotional programs
- Obtain market insights through on-ground research, customer interviews, group discussions, and category growth indicators
Brand Solutions Manager
NEWJ
Mumbai
10.2021 - 04.2022
- Provided result-oriented concepts for digital video contents to clients across sectors
- Key accomplishments:
- Created concepts for Playerzpot (fantasy gaming app) communicating their brand message in an engaging way leading to increment of 27% in their average video traction and 10 % boost in app downloads
- Successfully conceptualized digital videos intended at breaking stereotypes associated with Adult diapers from Noble Hygiene
Group Head
Insight Outreach
Hyderabad
05.2019 - 10.2020
- 1
- Stayed abreast of industry trends and created promotional strategies for clients
- 2
- Conducted client specific research and recommended media strategies focusing on category and competition analysis
- Developed go-to market plans, prepared project estimates and P&L analysis
- Created pitch presentations and collaborated with creative, design and client-servicing teams on post implementation analysis
- Key accomplishments:
- Planned new product launch for Hero Motors that generated ~2000 qualified leads and 15 spot bookings over 30 days
- Brought the urban movie and interactive gaming experience for rural Commercial vehicle drivers
- Awarded Gold in the ‘Innovative Marketing Campaign’ by Rural Marketing Association of India (RMAI)
- Planned new product launch for Mahindra (Personal Segment) SUV range in Sri Lanka
- Awarded Silver in the ‘Most Awareness Generation Campaign’ by RMAI
- Developed educational content on importance of financial independence for rural women, Rural Women Empowerment Project for Tata Global Beverages
- Awarded Gold in ‘Best CSR Campaign’ by RMAI
Business Manager
GroupM Media Pvt. Ltd
Mumbai
08.2017 - 05.2019
- Key account manager for 5 clients
- Single point of contact for all the client requirements and inter-dept liaison
- Ensured delivery of projects within deadlines, oversaw execution of campaigns Successfully achieved revenue generation of 20 million INR annually while ensuring overall profitability of 20-25 %
- Actively participated in multi-agency pitches for global clients like World Bank, UNICEF, HUL
- Key accomplishments:
- Planned the pre-launch of the Bel Group’s flagship brand ‘The Laughing Cow’ leading to sales of ~150,000 units across 50 stores in 6 months
- Planned awareness campaign for the World Bank’s Greenlight Planet Lighting project, reaching ~10000 families from 2000 villages
- Planned the school-connect program for Savlon-Swastha India campaign reaching 200 schools and 30000 students – awarded Silver in ‘Best CSR Campaign’ by RMAI and
- Gold by WOW Awards
- Successful execution of awareness and consumer complaint redressal campaign for Kirloskar pumps in 4 states reaching ~5000 farmers across 300 villages
- Planned and executed school-connect program for Stayfree, educating ~1000 girls covering 150 schools
- Prepared the operational plan and beat efficiency matrix to facilitate conversion to paperless transactions for Sodexo, encompassing 2000+ merchants across 15 states
Head
Insight Outreach
Hyderabad
12.2014 - 07.2017
- Of Account Management –, Presented pitch with an aim to acquire clients interested in BTL & rural marketing services
- Responded to client queries and troubleshot issues
- Collaborated with teams and vendors to execute projects pan India
- Key accomplishments:
- Planned and handled customer awareness and sales campaign for Dabur products encompassing 48 towns, providing 800 dental check-ups on the go
- Planned and handled the College-Connect program for
- Dabur reaching out to 1500 students from 60 colleges
- Strategy & Planning Manager
Education
MBA - Marketing
Institute Of ManagementTechnology
Nagpur,India 06.2012 - 03.2014
Bachelor Of Technology - Electronics And Instrumentation
Institute Of Technical Education &Research
Bhubaneshwar, India 06.2008 - 06.2012
Skills
Numerical Aptitude (ROI calculation, value proposition)
undefinedTimeline
EXPERIENCE Assistant Brand Manager
Navabharat Limited
04.2022 - Current
Brand Solutions Manager
NEWJ
10.2021 - 04.2022
Group Head
Insight Outreach
05.2019 - 10.2020
Business Manager
GroupM Media Pvt. Ltd
08.2017 - 05.2019
Head
Insight Outreach
12.2014 - 07.2017
MBA - Marketing
Institute Of ManagementTechnology
06.2012 - 03.2014
Bachelor Of Technology - Electronics And Instrumentation
Institute Of Technical Education &Research
06.2008 - 06.2012
Intersts
Classical Dancing
Travelling & Outdoor Activities
Good Food & Movies
Intersts
Classical Dancing
Travelling & Outdoor Activities
Good Food & Movies
Similar Profiles
Kishore ParimiKishore Parimi
Production Supervisor at HIL LimitedProduction Supervisor at HIL Limited
Akhiym AlfredAkhiym Alfred
A-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractorsA-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractors
Azhar ShaikhAzhar Shaikh
Credit Manager at Tata Capital Limited (Tata Motors Finance Limited Merged with Tata Capital Limited)Credit Manager at Tata Capital Limited (Tata Motors Finance Limited Merged with Tata Capital Limited)
ANJALI RAMTEKEANJALI RAMTEKE
Growth Associate at Alore Pte. Ltd.Growth Associate at Alore Pte. Ltd.
ARAVA ANANTHA RAOARAVA ANANTHA RAO
Information Security Manager at Tata Consultancy ServicesInformation Security Manager at Tata Consultancy Services