Rashmi Rao
Hyderabad
Summary
Digital Marketing professional with 7 years of experience. I have good understanding of current performance marketing tools, strategies and trends. Looking for an opportunity where I can use my expertise and assist in company's growth. Results-driven Operations Executive known for productivity and efficient task completion. Specialize in process optimization, strategic planning, and team leadership. Excel in critical thinking, problem-solving, and communication skills, ensuring seamless operations and project success.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Operations Executive
STAEDEAN (Formerly To-Increase India PVT LTD)
Hyderabad
10.2019 - Current
- Communicate with departmental leaders to identify and solve daily operations issues.
- Managed platforms like HubSpot, CRM, SEMrush, AHREFs, Microsoft Partner Center, Churn Zero, 6sense, Canva, Google Analytics, and Lucky Orange.
- Create reports and dashboards on performance metrics, and maintain the KPI (Key Performance Indicators) sheet.
- Creating and optimizing LinkedIn and Google campaigns.
- Analyzed tags and hashtags to boost search engine rankings.
- Expert in automation, creating nurture flow, email marketing, account-based marketing.
- Design the ad copies in Canva for Google, Facebook, and LinkedIn.
- Competitor analysis and optimization.
- Create effective business plans to focus strategic decisions on long-term objectives.
- Created and updated operational documents and database records. Maintain it up to date.
- Coordinate with cross-functional teams to ensure smooth operations.
- Assisted with customer requests (live chat) and answered questions to redirect them to the respective business users.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Completed day-to-day tasks accurately and efficiently.
- Collaborate closely with team members to achieve project objectives, and meet deadlines.
Assistant Manager Customer Relations
Leo & Mike
11.2018 - 07.2019
- Customer engagement.
- Handled a team of phone counselors to assist customers.
- Handled social media accounts and campaigns (offline and online) about the program.
- Email and WhatsApp communication with customers.
- Handled operations and logistics for events.
Ads Reviewer
Accenture
03.2017 - 09.2018
- Worked in the Google ad platform on various ad formats such as text ads, Image ads, Responsive ads, and video ads
- Reviewed ads by the policies defined by google AdWords
- Contributing ideas for better quality and improvement of the process
Education
B.Tech - Computer Science
CSVTU
Raipur, Chattisgarh06.2015
Skills
- Innovative thinking
- Initiative-driven
- Teamwork and Team Leadership
- Social Media Marketing
- Investigative and auditing skills
- Marketing
- Operations management
- Cross-functional coordination
Certification
- Google AdWords, Google, 11/01/23
- HubSpot Inbound certification, HubSpot, 11/01/23
Hobbies and Interests
- Travel
- Food
- Badminton
- Dance
Languages
- English, Full Professional Proficiency
- Hindi, Full Professional Proficiency
- Telugu, Full Professional Proficiency
Personal Pages
https://www.instagram.com/chasmi_diaries/, https://www.facebook.com/chasmidiaries
Timeline
Marketing Operations Executive
STAEDEAN (Formerly To-Increase India PVT LTD)
10.2019 - Current
Assistant Manager Customer Relations
Leo & Mike
11.2018 - 07.2019
Ads Reviewer
Accenture
03.2017 - 09.2018
B.Tech - Computer Science
CSVTU
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