Summary
Overview
Work History
Education
Skills
Certification
Timeline
AdministrativeAssistant
Rashmi Singh

Rashmi Singh

Bengaluru

Summary

SAP Consultant and Senior Product Owner with 15 years of experience in product management, SAP consulting, and technical leadership across global cross-functional teams. Skilled at facilitating customer workshops, designing migration strategies, and driving end-to-end solution implementations. Adept at collaborating across teams, engaging stakeholders, and delivering innovative SAP solutions that meet evolving business needs.

Overview

15
15
years of professional experience
2
2
years of post-secondary education
3
3
Certifications

Work History

Senior Product Owner

BSH Home Appliances Group India
01.2021 - Current
  • Led data integration across SAP Marketing Cloud, Emarsys, Customer Data Cloud (CDC), and Customer Data Platform (CDP), ensuring data integrity and transformation.
  • Consolidated legacy and third-party systems into SAP data lakes and CDP to drive advanced customer insights and segmentation.
  • Conducted blueprinting workshops to define scalable SAP data models and engagement architectures.
  • Implemented real-time data flows using SAP BTP and CPI, enhancing cross-system synchronization.
  • Collaborated globally to optimize SAP Marketing, CDC, CDP, and Analytics Cloud solutions based on business needs.
  • Promoted agile, customer-centric delivery across regions and strengthened stakeholder partnerships across marketing, sales, and IT.

Product Owner APAC

BSH Home Appliances Group India
04.2018 - 01.2021
  • Led SAP CRM and IS-U service transformation across APAC, focusing on Interaction Center, Case Management, and Contract Management.
  • Defined functional specs and guided CRM configurations to align with global service templates and IS-U billing processes.
  • Facilitated blueprinting, workshops, and data migration for cross-country CRM adoption and KPI consistency.
  • Coordinated with integration teams on CRM middleware and BDoc flows to ensure smooth system performance.
  • Acted as liaison between business and IT, driving agile delivery, stakeholder alignment, and process automation.

Team Lead

KPMG INDIA
06.2014 - 04.2018
  • Led SAP CRM and Marketing rollouts, including integration with SAP S/4HANA and legacy systems for improved service and billing operations.
  • Configured and extended SAP C4C using KUT and integrated it with backend systems via SAP PO, supporting utilities use cases.
  • Conducted business process walkthroughs across legacy environments to define CRM data flows and service requirements.
  • Enabled end-to-end CRM functionalities including partner determination, extension fields, and middleware coordination for Utilities clients.
  • Collaborated with stakeholders to drive SAP CRM adoption, ensure system performance, and deliver customer-centric solutions.

Techno Functional Consultant

SAP INDIA Private Limited
12.2013 - 06.2014
  • Develop custom functionalities and extensions for SAP CX Suite.
  • Customize applications to meet specific business needs and improve user experience.
  • Plan and execute data migration from legacy systems to SAP CX Suite, ensuring data integrity through cleansing, transformation, and validation.
  • Integrated SAP systems with third-party applications using SAP Cloud Platform.
  • Optimized SAP performance and efficiency through code reviews and performance tuning.
  • Collaborated with business analysts and project managers to ensure successful project delivery.
  • Conducted SAP system assessments, identified areas for improvement, and implemented solutions to optimize system performance.
  • Leading Roll out new processes and features of SAP CRM, SAP Marketing and SAP S4HANA with integration suites like SAP CPI.
  • Configuration of C4C solution using KUT.
  • Experience in Creation of Extension Fields, Integration of C4C with Backend S4HANA via SAP PO through communication channels.
  • Participated in Business Process walk throughs to understand the core business processes spanning across different legacy systems.

Package Solution Consultant

IBM INDIA Private Limited
10.2011 - 12.2013
  • Led successful SAP implementations.
  • Gathered and analyzed business requirements to design and implement customized SAP solutions.
  • Configured and customized SAP modules, including [Specific modules and customizations].
  • Integrated SAP with [Other systems, e.g., CRM, ERP, OFS].
  • Managed data migration projects, ensuring data accuracy and integrity.
  • Provided comprehensive training to end-users and client teams.
  • Advised clients on SAP best practices and industry standards.

Project Engineer

Wipro Technologies
03.2010 - 10.2011
  • Work with clients, users, and stakeholders to gather and analyze project requirements.
  • Ensure a clear understanding of client expectations and needs.
  • Collaborate with stakeholders to define project objectives and deliverables.
  • Foster effective communication and collaboration among team members.
  • Conduct testing and debugging activities as needed.
  • Maintain comprehensive documentation of project specifications, design, and implementation details.

Education

Executive Masters of Business Administration - Marketing and Strategy Management

Indian Institute of Management
10.2011 - 12.2013

Bachelors of Engineering - Computer Science

Bangalore Institute of Technology

Skills

Managing KPI Based Operations

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Certification

SAP certified C4C Integration Associate Consultant

Timeline

Senior Product Owner

BSH Home Appliances Group India
01.2021 - Current

Product Owner APAC

BSH Home Appliances Group India
04.2018 - 01.2021

Team Lead

KPMG INDIA
06.2014 - 04.2018

Techno Functional Consultant

SAP INDIA Private Limited
12.2013 - 06.2014

Package Solution Consultant

IBM INDIA Private Limited
10.2011 - 12.2013

Executive Masters of Business Administration - Marketing and Strategy Management

Indian Institute of Management
10.2011 - 12.2013

Project Engineer

Wipro Technologies
03.2010 - 10.2011

Bachelors of Engineering - Computer Science

Bangalore Institute of Technology

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