Rashmi Shankar
Mumbai
Summary
Experienced and enthusiastic fashion marketing and PR professional, eager to contribute to team success through hard work, attention to detail and excellent organizational skills. A clear understanding of marketing and merchandising of a fashion brand. Motivated to learn, grow, and excel in the fashion retail industry.
Overview
14
14
years of professional experience
Work History
Fashion Content Creator
Instagram
Mumbai
02.2022 - Current
- I am currently working as a free lance mid-size fashion content creator in the mom's category with my instagram handle name itsrashmishankar.
- I have built my page on fashion and beauty for mothers and women who are in their thirties and beyond and who are mid-sized like myself.
- Worked with brands and delivered content as per the requirements, following the deadlines.
- In this journey, I have worked with brands like Giva, Sugar Cosmetics, Baasa Crafts, Zouk, The Mabel Jewellery, Blue Heaven Cosmetics, Lino Perros, Niramya Jewels, Fashor, Fabriclore, Belief India, Slurrpfarm, and many others.
Freelancer
Soul by Indian
Mumbai
08.2022 - 11.2023
- Helped the brand to increase its visibility since its launch.
- Assisted in their shoot campaigns and making a lookbook to send it across different fashion stores.
- handled and managed its social media page
- Worked with the celebrity and fashion magazine's stylist for sourcing of garments.
Fashion PR Consultant
Silver Monkey Communications
03.2016 - 08.2016
- Represented top brands, and generated publicity.
- Brand launches, brand positioning, and image management.
- Creating brand awareness by innovating, developing and implementing communication channels and event platforms to help connect with target audiences effectively
- Celebrity sourcing for leading designers for shows and promos.
- Coordination of styling projects, conducting shoots, and promotions with leading magazines and media.
- Pitching stories to the leading newspapers and magazines for designer interactions, new collection reviews, store reviews, and interior reviews.
- Preview and marketing promo handling.
- Media account handling for Neelsutra (Delhi) and Soshru (Dubai).
Marketing and PR Executive
Raakesh Agarvwal
NOIDA
10.2011 - 08.2015
- Coordination of design and development of new collection for each season
- Coordination and development of collections for every show during my tenure
- Coordinated production and merchandising for deliveries on time, also following up with the buyers for payments
- As a part of the marketing, I have worked on his fashion weeks, trade shows, exhibitions, and promotions.
- Wherein I would directly deal with buyers, clients, and take orders.
- Worked with Mr. Agarwal on new developments, coordinated the swatch and sample development for a new collection of client-specific items.
- Worked in marketing and public relations on a regular basis, handling promotions.
- I headed and managed the social media team as well.
- Worked closely with the stylists for celebrity sourcing and sourcing for different fashion magazines.
- Organized special events such as pop-up shops and fashion shows to attract customers.
Education
MBA - Marketing
IMT-CDL
Ghaziabad01.2020
Diploma - Fashion Entrepreneurship
International College Of Fashion
Delhi01.2011
Bachelor of Science - Fashion Communication
Satyam Fashion Institute (SNDT University MUMBAI)
Noida01.2010
HSC - Science
Patna Muslim High School
Patna01.2007
SSC -
St. Joseph School
Shaktinagar, U.P01.2005
Skills
- Brand management
- Business development
- Effective communication
- Networking skills
- Timeline planning
- Strategy, client servicing
- Event Management
- Team Engagement
- Marketing
- Promotion
- Styling coordination
Timeline
Freelancer
Soul by Indian
08.2022 - 11.2023
Fashion Content Creator
Instagram
02.2022 - Current
Fashion PR Consultant
Silver Monkey Communications
03.2016 - 08.2016
Marketing and PR Executive
Raakesh Agarvwal
10.2011 - 08.2015
MBA - Marketing
IMT-CDL
Diploma - Fashion Entrepreneurship
International College Of Fashion
Bachelor of Science - Fashion Communication
Satyam Fashion Institute (SNDT University MUMBAI)
HSC - Science
Patna Muslim High School
SSC -
St. Joseph School
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