Summary
Overview
Work History
Education
Skills
Timeline
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RASHMI SHARMA

RASHMI SHARMA

Bangalore

Summary

I am a passionate, data-driven digital marketing expert with over 12 years of experience, primarily within start-ups, and a proven track record of delivering breakthrough results. Currently, I serve as a Performance Marketer at CureMD, a leading provider of innovative health information systems in the US. In this role, I oversee all digital marketing activities, including paid marketing on LinkedIn, Google & 3rd party vendors, account-based marketing, partnerships, and collaboration with the content team to generate webinars, blogs, and whitepapers.

Previously, at Simplilearn, I managed all social media paid channels such as Facebook, LinkedIn, Quora, Reddit, retargeting, third-party networks, job sites like Naukri, IIMJobs, and Monster, as well as affiliate marketing and sponsored content. Before that, I was the Digital Marketing Manager at Ajio.com, leading all retargeting and app marketing efforts. Prior to Ajio.com, I worked at Treebo Hotels, where I managed all social media paid channels, retargeting, and affiliate marketing.

Throughout my career, I have developed a strong analytical background and a focus on data-driven decision-making. I am proficient in using various marketing analytics tools and platforms, and I continuously stay updated with the latest trends and technologies in digital marketing. My ability to blend creative strategies with analytical insights has been central to my success in driving impactful marketing results.

Overview

13
13
years of professional experience

Work History

Manager, Performance Marketing

CureMD
06.2022 - Current
  • Develop and execute B2B marketing strategies aligned with company objectives to target healthcare providers and organizations.
  • Responsible for managing Paid Media channels for B2B Lead generation including LinkedIn, Google PPC, 3rd party vendors etc.
  • Monthly budgeting and forecasting for paid channels.
  • Responsible for lead generation through inorganic channels including email, social media, webinars and whitepapers to support marketing initiatives.
  • Implement and manage account-based marketing (ABM) campaigns to personalize marketing efforts for key accounts and maximize engagement and conversions.
  • Utilize CRM HubSpot effectively to optimize lead generation nurturing workflows and customer retention strategies.
  • Collaborate with cross-functional teams to create compelling content for marketing collaterals.
  • Analyze digital marketing performance metrics, generate reports and derive actionable insights to optimize campaigns and improved ROI to 1.5.
  • Supporting on website development to generate content/ layout best for lead generation or better marketing outcomes.
  • A/B testing through LP experiments, creatives, ad copies, CTAs etc.

Group Manager, Performance Marketing

Simplilearn India Pvt Ltd.
07.2018 - 05.2022
  • Responsible for managing Paid Media channels for B2C lead generation and sales funnel optimization across India, US, Europe and the Middle East.
  • Responsible for driving higher marketing performance to meet business targets on quality leads, sale and ROI primarily through all Paid Social Media Channels (LinkedIn, FB, Twitter, TikTok, Quora, Reddit)
  • Managing Paid Social Media Awareness, Acquisition, Lead Generation and Retargeting campaigns
  • Manage 3rd Party Publishers, Affiliate Partners and Jobsites such as Naukri, IIMJobs, Monster etc.
  • Paid Content Partnership through SEO optimized sponsored articles.
  • Responsible for business planning, projections and forecasting from Paid Social Media channels for a budget of approx 1.5 Million
  • Responsible for MIS reporting, designing experiments, A/B testing, Landing Page ideas and testing

Manager, Digital Marketing

Ajio.com
11.2016 - 06.2018
  • Managed Acquisition and Remarketing for Paid Social Media Channels
  • Managed 3rd party Retargeting channels with a positive ROAS month on month
  • Maintained >1 ROAS for paid FB through regular optimisation Managed Web Affiliate Marketing and driving App Installs and App Re- Engagement through Affiliate paid campaigns
  • Planning & budgeting for Social Media Paid channels, Affiliate Marketing & Re-marketing campaigns
  • Worked with Tech & Product team to implement tags and resolve any other tech/ product issue related to Affiliate or Re-marketing

Digital Marketing Manager

TREEBO HOTELS
10.2015 - 10.2016
  • Managed Paid Social Media campaigns end to end.
  • Managed Affiliate Marketing and increased the affiliate sale share from 5% to 20%.
  • Handling Emailer Marketing which involves growing database, designing creatives and campaign management
  • Exploring partnerships with other channels such as Just Dial (10% conversion rate), Sulekha, Paytm, Mobikwik, Spice Digital etc.
  • Competitive analysis and managing the pricing through pricing tool on the site based on competitor’s price.

Affiliate Specialist

STRATEGIC MARKETING SERVICES
12.2014 - 09.2015
  • Managing the display campaigns and banner ads on publishers’ sites
  • Recruited over 7 affiliate clients for display campaigns and promotions
  • Increased affiliate traffic to 30% and sales to 20% of the total in 2 months. Trained tech team on implementation of pixels

Senior Executive - Product & Marketing

HOMESHOP18
08.2012 - 12.2014
  • Managed 15 affiliates for display campaigns and promotions
  • Helped in Optimizing affiliate program by improving the ROI from -3% to 9% and reducing overall spends from Rs. 25 lacs to Rs. 7 lacs per month
  • Worked regularly with the tech team for implementation of pixels
  • Analyzed and shared sales patterns, user behavior, industry trends, and competitors’ performance with concerned teams

Market Research Analyst

A C NIELSEN
04.2011 - 02.2012
  • Produced reports and client deliverables based on the analysis of consumer and market data to derive actionable recommendations.
  • Designed proposals based on clients’ needs regarding the study and reviewed questionnaires prepared by Project Developer
  • Converted raw data into meaningful data for analysis and final submission to the client. Used tools like RedTab, Easy Writer, Quanvert, SPSS etc.

Education

MBA in Marketing -

Kirloskar Institute Of Advanced Management Studies
Harihar, Karnataka
03.2011

Skills

  • LinkedIn Ads Manager
  • Google Adwords
  • Facebook Ads Manager
  • CRM Tools: Salesforce, Hubspot, Dynamics365
  • Analytical Tools: Google Analytics, MixPanel, Appsflyer
  • BI Tools: Tableau, Quicksight, YellowFin
  • Data Tools: ZoomInfo, LinkedIn sales Navigator
  • Re-targeting
  • Affiliate Marketing
  • Account Based Marketing
  • Budgeting and Forecasting
  • Decision-Making and Time Management
  • Leadership

Timeline

Manager, Performance Marketing

CureMD
06.2022 - Current

Group Manager, Performance Marketing

Simplilearn India Pvt Ltd.
07.2018 - 05.2022

Manager, Digital Marketing

Ajio.com
11.2016 - 06.2018

Digital Marketing Manager

TREEBO HOTELS
10.2015 - 10.2016

Affiliate Specialist

STRATEGIC MARKETING SERVICES
12.2014 - 09.2015

Senior Executive - Product & Marketing

HOMESHOP18
08.2012 - 12.2014

Market Research Analyst

A C NIELSEN
04.2011 - 02.2012

MBA in Marketing -

Kirloskar Institute Of Advanced Management Studies
RASHMI SHARMA