I am a passionate, data-driven digital marketing expert with over 12 years of experience, primarily within start-ups, and a proven track record of delivering breakthrough results. Currently, I serve as a Performance Marketer at CureMD, a leading provider of innovative health information systems in the US. In this role, I oversee all digital marketing activities, including paid marketing on LinkedIn, Google & 3rd party vendors, account-based marketing, partnerships, and collaboration with the content team to generate webinars, blogs, and whitepapers.
Previously, at Simplilearn, I managed all social media paid channels such as Facebook, LinkedIn, Quora, Reddit, retargeting, third-party networks, job sites like Naukri, IIMJobs, and Monster, as well as affiliate marketing and sponsored content. Before that, I was the Digital Marketing Manager at Ajio.com, leading all retargeting and app marketing efforts. Prior to Ajio.com, I worked at Treebo Hotels, where I managed all social media paid channels, retargeting, and affiliate marketing.
Throughout my career, I have developed a strong analytical background and a focus on data-driven decision-making. I am proficient in using various marketing analytics tools and platforms, and I continuously stay updated with the latest trends and technologies in digital marketing. My ability to blend creative strategies with analytical insights has been central to my success in driving impactful marketing results.