Rashmi Sharma
Assistant Manager - Social Media
Noida
Summary
Innovative and motivated Social Media Manager with vast experience creating content and managing the online presence of companies and brands. Bringing forth experience developing and managing trend-aware social media accounts on various platforms, resulting in an active community of followers. Adept in building engaging campaigns for users that result in higher visitor traffic patterns and greater success.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Assistant Manager - Social Media
Times Network
Noida
10.2023 - Current
- Developed content marketing strategies that increased followers on social media
- Adapted design concepts to different media formats, including web, social media, print, and video
- Monitored competitor activity to identify strategies that could be adopted and improved upon
- Created visuals and copy for social media posts that increased likes
- Created content calendars for various social media platforms
- Oversaw daily operations to achieve performance, quality, and service goals.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Provided insightful recommendations to advertisers on improving their ads for adherence to policies.
- Streamlined workflow through regular communication with cross-functional teams to address any discrepancies in ad content or policy interpretation.
- Increased website traffic by developing and implementing a comprehensive content marketing strategy.
- Conducted market research to identify emerging trends, informing communication strategy adjustments.
Senior Social Media Associate
Blinkit India Private Limited
Gurgaon
11.2020 - 09.2023
- Enhanced brand reputation across social media platforms
- Led a data-driven team, deriving actionable insights from social interactions
- Introduced growth initiatives that shaped the brand's India growth strategy
- Developed and managed a social media strategy that increased engagement with the target audience by 20%
- Worked closely with the digital marketing team to facilitate content creation and marketing delivery
- Monitored competitor and adjacent niche accounts for audience preferences and new opportunities
- Communicated with followers, responding to comments and queries timely in brand style and tone
- Used social media analytics tools by evaluating performance and adjusting content strategy to meet campaign objectives
- Utilized a multi-channel approach to improve social reach and brand awareness
- Oversaw community management and customer relations across social media channels
Assistant Manager - Community Operations
Matisha Dotcom Enterprises Private Limited
Gurgaon
09.2022 - 07.2023
- Led initiatives to enhance brand reputation across social media platforms
- Cultivated a data-driven mindset in the team, resulting in actionable insights from social interactions
- Introduced growth strategies that contributed to brand development in the Indian market
- Managed and oversaw the daily operations of the office, including scheduling, budgeting, and personnel
- Trained and help less experienced staff to manage workloads and assignments, facilitating fulfillment of organizational objectives
- Recruited high-performing and accomplished team members, nurturing talent to develop a skilled and capable workforce
- Scheduled weekly projects, anticipating timelines for milestones and completion dates
- Oversaw employee recognition program to encourage professional development and high performance
- Established monthly goals, communicating priorities to staff and closely tracking progress to achieve success
- Helped senior management plan and carry out daily operations and meet key objectives
- Generated strategic weekly Key Performance Indicator (KPI) targets, motivating and incentivizing staff to continually achieve and exceed expectation
Senior Associate Sales Consultant
Policy Bazaar Web Aggregator Private Limited
Gurgaon
08.2018 - 09.2020
- Built the company's reputation as a Financial Advisor
- Identified prospects, scheduled appointments, and managed the sales cycle to close new business
- Excelled in customer relationship management and cross-functional team leadership
- Utilized sales techniques and strategies to build customer relationships and close sales, resulting in a 50% increase in sales
- Trained and mentored sales representatives on effective sales techniques, resulting in an increase in sales closures by 30%
- Assisted customers with a wide selection of products and services
- Counselled clients on financial matters and provide recommendations for investment opportunities, products, and services based on client needs and asset availability
- Consulted with clients to assess and meet short- and long-term financial goals
- Prepared timely and accurate financial reporting and analysis
- The opportunity to bring in 5 Million worth of a new business during 2 years tenure
Education
B.Tech - Computer Science Discipline
FET Agra College
08.2013 - 07.2017
Intermediate - undefined
St. Andrews Senior Secondary School
High School - undefined
Saraswati Balika Vidya Mandir
Skills
Ability to Work Under Pressure
Adaptability
Fast Learner
Ability to Work in a Team
Effective Time Management
Customer Relations
Content Generation
Analytical Skill
Cross Functional Team Leadership
Financial Reporting and Analysis
Employee Recognition Program
Online Reputation Management
Social Media Communications
Key Performance Indicator
Public Relations Strategy
Social Media Optimization
Content evaluation
Advertising principles
Social media
Performance metrics
Industry trends monitoring
Brand consistency
Research
SEO
Workflow optimization
Content management systems
Cross-departmental collaboration
Style guides
Branding and identity
Social media design
User research
Copy creation
Marketing development
Design strategy
Creative thinking
Visual design
Timeline
Assistant Manager - Social Media
Times Network
10.2023 - Current
Assistant Manager - Community Operations
Matisha Dotcom Enterprises Private Limited
09.2022 - 07.2023
Senior Social Media Associate
Blinkit India Private Limited
11.2020 - 09.2023
Senior Associate Sales Consultant
Policy Bazaar Web Aggregator Private Limited
08.2018 - 09.2020
B.Tech - Computer Science Discipline
FET Agra College
08.2013 - 07.2017
Intermediate - undefined
St. Andrews Senior Secondary School
High School - undefined
Saraswati Balika Vidya Mandir