RASHMI SHARMA
Performance Marketing Leader
Bangalore
Summary
Performance Marketing Leader with 14+ years of experience driving scalable growth across B2B and B2C brands in HealthTech, EdTech, and eCommerce. Proven expertise in managing multi-million-dollar paid media budgets, executing high-impact campaigns across Google Ads, LinkedIn, Meta, and affiliate networks. Deep specialization in Account-Based Marketing (ABM), lead generation, and full-funnel strategies for Edtech and Healthcare SaaS. Experienced in implementing Marketing Automation workflows using tools like HubSpot, ZoomInfo, and ChatGPT to improve lead quality, boost ROAS, and streamline handoffs between marketing and sales. Known for building data-backed strategies, optimizing user journeys, and delivering measurable pipeline impact in both high-growth startups and enterprise environments.
Overview
14
14
years of professional experience
2012
2012
years of post-secondary education
Work History
Head, Performance Marketing
CureMD
06.2022 - Current
- Led B2B performance marketing initiatives to drive adoption of CureMD’s specialty-specific EHR and practice management solutions targeting healthcare providers and organizations.
- Designed and executed account-based marketing (ABM) campaigns targeting high-value provider groups and independent practices using personalized email workflows through marketing automation, landing pages, and direct outreach.
- Built and optimized multi-channel lead generation campaigns across Google Ads, LinkedIn, and vendors, improving MQL volume by 35% while reducing CPL by 22%.
- Created segmented landing pages and tailored creatives that drove 3x higher engagement among practices compared to generic campaigns.
- Developed full-funnel strategies including nurturing sequences, video scripts, and retargeting, improving demo conversion rates across the buyer journey.
- Collaborated with sales and customer success teams to identify intent signals and refine ICPs, ensuring tighter targeting and higher demo-to-close rates.
- Utilize CRM HubSpot automation tool effectively to optimize lead generation nurturing workflows and customer retention strategies.
- Partnered with internal stakeholders to align performance marketing with broader GTM strategies, ensuring seamless handoff from marketing-qualified leads to sales.
Group Manager, Performance Marketing
Simplilearn India Pvt Ltd.
07.2018 - 05.2022
- Responsible for managing Paid Media channels for B2C lead generation and sales funnel optimization across India, US, Europe and the Middle East.
- Responsible for driving higher marketing performance to meet business targets on quality leads, sale and ROI primarily through all Paid Social Media Channels (LinkedIn, FB, Twitter, TikTok, Quora, Reddit)
- Managing Paid Social Media Awareness, Acquisition, Lead Generation and Retargeting campaigns
- Manage 3rd Party Publishers, Affiliate Partners and Jobsites such as Naukri, IIMJobs, Monster etc.
- Paid Content Partnership through SEO optimized sponsored articles.
- Responsible for business planning, projections and forecasting from Paid Social Media channels for a budget of approx 1.5 Million
- Responsible for MIS reporting, designing experiments, A/B testing, Landing Page ideas and testing
Manager, Digital Marketing
Ajio.com
11.2016 - 06.2018
- Managed Acquisition and Remarketing for Paid Social Media Channels
- Managed 3rd party Retargeting channels with a positive ROAS month on month
- Maintained >1 ROAS for paid FB through regular optimisation Managed Web Affiliate Marketing and driving App Installs and App Re- Engagement through Affiliate paid campaigns
- Planning & budgeting for Social Media Paid channels, Affiliate Marketing & Re-marketing campaigns
- Worked with Tech & Product team to implement tags and resolve any other tech/ product issue related to Affiliate or Re-marketing
Digital Marketing Manager
TREEBO HOTELS
10.2015 - 10.2016
- Managed Paid Social Media campaigns end to end.
- Managed Affiliate Marketing and increased the affiliate sale share from 5% to 20%.
- Handling Emailer Marketing which involves growing database, designing creatives and campaign management
- Exploring partnerships with other channels such as Just Dial (10% conversion rate), Sulekha, Paytm, Mobikwik, Spice Digital etc.
- Competitive analysis and managing the pricing through pricing tool on the site based on competitor’s price.
Affiliate Specialist
STRATEGIC MARKETING SERVICES
12.2014 - 09.2015
- Managing the display campaigns and banner ads on publishers’ sites
- Recruited over 7 affiliate clients for display campaigns and promotions
- Increased affiliate traffic to 30% and sales to 20% of the total in 2 months. Trained tech team on implementation of pixels
Senior Executive - Product & Marketing
HOMESHOP18
08.2012 - 12.2014
- Managed 15 affiliates for display campaigns and promotions
- Helped in Optimizing affiliate program by improving the ROI from -3% to 9% and reducing overall spends from Rs. 25 lacs to Rs. 7 lacs per month
- Worked regularly with the tech team for implementation of pixels
- Analyzed and shared sales patterns, user behavior, industry trends, and competitors’ performance with concerned teams
Market Research Analyst
A C NIELSEN
04.2011 - 02.2012
- Produced reports and client deliverables based on the analysis of consumer and market data to derive actionable recommendations.
- Designed proposals based on clients’ needs regarding the study and reviewed questionnaires prepared by Project Developer
- Converted raw data into meaningful data for analysis and final submission to the client. Used tools like RedTab, Easy Writer, Quanvert, SPSS etc.
Education
MBA in Marketing -
Kirloskar Institute Of Advanced Management Studies
Skills
- Facebook Ads Manager
- Google Adwords
- LinkedIn Ads Manager
- Account Based Marketing
- Marketing Automation (SFMC, HubSpot)
- Campaign Execution & QA
- Marketing Budgeting & Forecasting
- CRM Tools: Salesforce, Hubspot, Dynamics365
- BI Analytical Tools: Google Analytics, MixPanel, Appsflyer, Google Data Studio,Tableau, Quicksight, YellowFin
- AI & Automation Tools: ChatGPT (OpenAI), Copyai, Smartlyio, AdCreativeai, Zapier (for AI-based workflow automation)
- B2B Data Intelligence Platforms: ZoomInfo, LinkedIn Sales Navigator, Definitive Healthcare
- Re-targeting
- Affiliate Marketing
- Budgeting and Forecasting
- Decision-Making and Time Management
- Leadership
Timeline
Head, Performance Marketing
CureMD
06.2022 - Current
Group Manager, Performance Marketing
Simplilearn India Pvt Ltd.
07.2018 - 05.2022
Manager, Digital Marketing
Ajio.com
11.2016 - 06.2018
Digital Marketing Manager
TREEBO HOTELS
10.2015 - 10.2016
Affiliate Specialist
STRATEGIC MARKETING SERVICES
12.2014 - 09.2015
Senior Executive - Product & Marketing
HOMESHOP18
08.2012 - 12.2014
Market Research Analyst
A C NIELSEN
04.2011 - 02.2012
MBA in Marketing -
Kirloskar Institute Of Advanced Management Studies
Similar Profiles
Vinaykumar HeeraVinaykumar Heera
Associate Director - Corporate Director at CureMDAssociate Director - Corporate Director at CureMD
Rabiya Abdul WahidRabiya Abdul Wahid
Manager - HR Business Partner at CureMDManager - HR Business Partner at CureMD
MEERAL ZIAMEERAL ZIA
Senior Learning and Development Associate at CureMDSenior Learning and Development Associate at CureMD
Priyanka MohantyPriyanka Mohanty
Sales Development Representative at CureMDSales Development Representative at CureMD
Muskan JainMuskan Jain
Associate – Bid Management at Subex Ltd.Associate – Bid Management at Subex Ltd.