Rashmi Shetty
Mumbai
Summary
Passionate, young & driven professional with a strong belief in the power of innovative ideas and their seamless execution. Skillset includes strategic planning, brand building, effective communication, and flawless execution. Successfully managed diverse brands, navigating through various requirements and challenges to ensure growth and success.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Manager-Product
Lupin Limited
05.2022 - Current
- Managing a portfolio of Breast Cancer and Supportive care products, overseeing their marketing & strategic initiatives
- Launched a new brand in HR+ Breast Cancer Category and developed marketing strategies including pre-launch and launch activities
- Executed campaigns for Ferinject-Innovator brand, and increased its Market share even post loss of exclusivity
- Developed and presented Brand Plan for Innovator brand Ferinject to Partner Company- CSL VIFOR
- Developed a comprehensive Brand Plan for Odensomab, contributing to the strategic direction and market penetration
- Led digital initiatives for the division in Breast Cancer therapy area
- Launched digital campaigns for patient awareness on social media by collaborating with influencers and celebrities
- Worked with Key opinion leaders such as Medical Oncologists and Hematologists and built connections with them
- Initiated collaboration with a cancer screening organization and conducted multiple cancer detection camps with KOLs
- Organized cycle meetings and coordinated various conferences
Sales Intern
Oncquest Laboratories Ltd
04.2021 - 06.2021
- Conducted comprehensive Market research on the diagnostic industry and performed competitor analysis to identify the business potential of Oncquest laboratories
- Identified concern areas associated with the service provided to the clients and provided suggestions to increase the sales
Sales and Marketing Intern
Atraski
02.2021 - 04.2021
- Planned promotional content and created monthly social media calendars for social media pages of ITakeOff- a segment under Atraski to increase engagement and improve reach
- Developed strategies and got 20+ interns to volunteer with Itakeoff’s partner NGOs
Education
Post Graduate Diploma in Management (PGDM) - Healthcare
Goa Institute of Management
01.2022
Bachelor of Science - Biotechnology
Shri SVKM's Mithibai College
01.2019
Skills
- Brand building
- Data Analysis
- Communication
- Team Collaboration
- Product Management
- Leadership
Certification
- Lean Six Sigma Green Belt training course, KPMG, 2021
- Statistics for Data Science and Business Analytics, 2020
- Inbound Marketing course, HubSpot, 2021
- Fundamentals of Digital Marketing course, Google, 2021
Accomplishments
- Star Club award winner, 23-24
- Best Brand Plan-Debutant, 24-25
- ACE Award, 23-24
- Golden Division, 23-24
- Letter of Recommendation from Atraski, 04/21
Extracurricular Activities
Senior Core committee member, Brainvista, The quiz club of Goa Institute of Management, 2020, 2022 Volunteer, Child, Rights and You (CRY), 2019, 2020
Timeline
Manager-Product
Lupin Limited
05.2022 - Current
Sales Intern
Oncquest Laboratories Ltd
04.2021 - 06.2021
Sales and Marketing Intern
Atraski
02.2021 - 04.2021
Post Graduate Diploma in Management (PGDM) - Healthcare
Goa Institute of Management
Bachelor of Science - Biotechnology
Shri SVKM's Mithibai College
- Lean Six Sigma Green Belt training course, KPMG, 2021
- Statistics for Data Science and Business Analytics, 2020
- Inbound Marketing course, HubSpot, 2021
- Fundamentals of Digital Marketing course, Google, 2021
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