Summary
Overview
Work History
Education
Skills
Timeline
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Rashmi VK

Rashmi VK

Manager | Marketing Ops & Supply Chain
Bengaluru,KA

Summary

Highly motivated and positive individual with 10 years of experience across 4 Ecommerce industries. Reliable business professional with proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency.

Overview

10
10
years of professional experience

Work History

Manager - Supply Chain & Marketing Operations

PHONEPE
10.2017 - 04.2024
  • Led and took up Project Management of the implementation of a new product 'Smart Speaker' & deployed 40 Lac units within a mere 8-month period, effectively securing a notable market share, surpassing competitors who achieved 55 Lac units over a span of 4 years.
  • Responsible for end to end management of Collateral & Smart Speaker distribution for Pan India from Demand planning, Budget, Procurement, Production, Vendor Management, Inventory Management, Logistics to Last mile delivery.
  • Improvised & Automated the Process of logisitics & distribution across 19000 Pincodes with the logistics TAT reduction by 45% from 9 days to 4 days & resulted a boost in active merchants from 42% to 58%
  • Enabled Supply Chain process & built stock availability (
  • Responsible for Growth & Revenue Generation for National Key accounts & Regional Keys accounts by understanding their transnational requirements & offer discussions & promotions.
  • Identify target audience segments, consumer insights, and market opportunities to inform the Business development of tailored activation programs and initiatives with evaluated performance and metrics, generating Analytical reports , documents & P&L findings to help management with making key decisions.
  • Manage end-to-end execution of BTL activities, including concept development, planning, budgeting, implementation, and post-campaign analysis.
  • Hiring & training managed for the team, grew from 4 members team to 19 members team with complete Team management responsibilities.
  • Vendor management end to end for collateral productions, Vendor analysis, onboarding, compliance checks, agreements, performance, invoices Reduced delivery TAT & cost for every project with data analysis & management.

Associate Manager - Business Development

NESTAWAY
05.2016 - 06.2017
  • Managing Business operations into retail space sharing concept by leading a team of operation executives and assistant managers.
  • Planning and Managing house acquisitions and tenant acquisitions in the allocated zone.
  • Process setup for day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
  • Designed SOPs & minimizing noncompliance through periodical audits
  • Through evaluation of recurring service and maintenance issues and formulating corrective measures to overcome time lags and improvise service deliverables.
  • Managing vendor payments/ vendor documentation (On-boarding & Off- boarding) and outsourcing business and ensuring adherence to laid SOP's

Business Associate - Category Building

LOCALOYE
06.2015 - 03.2016
  • Early member in a company which was a marketplace of ecommerce services
  • Responsible for on-ground launch and rollout plan for 2 out of 3 markets that the company was present in (Bangalore, Delhi-NCR)
  • Successfully launched operations in Delhi in 13 days which was within the stipulated deadline of 20 days
  • Responsible for strategizing and setting up Partner Acquisition process; led to increase in efficiency by 1.5x resulting in low Cost of Acquisition
  • Accountable for directing the team to achieve weekly target KPIs
  • Monitored supply sufficiency to cope with demand changes and inputting and suggesting direction to supply team
  • Key member in exploring and finalizing Cloud CRM and pivoting the entire manual process on it.

Team Lead - Customer Operations

URBANPRO
01.2014 - 02.2015
  • Responsible for building and maintaining relations with partners to filter and nurture good and reliable partners resulting in the increase of service standards
  • Monetized & handled 45 key accounts generating a revenue of INR 5 lacs/month with an increment in wallet size by 50% per month
  • Worked with product team to design website, develop features and website architecture through analytical approach, competition mapping and audience feedback
  • Interacted with large audience at product display exhibitions to introduce this concept, gather audience insights and feedback.

Education

BE (CS) -

Shri Dharmasthala Manjunatheshwara College of Engineering And Technology

Skills

Problem-Solving, Decision-Making

Reliability & Communication

Continuous Improvement

Multitasking,Time Management

Task Prioritization, On-time delivery

Idea Development and Brainstorming

Timeline

Manager - Supply Chain & Marketing Operations

PHONEPE
10.2017 - 04.2024

Associate Manager - Business Development

NESTAWAY
05.2016 - 06.2017

Business Associate - Category Building

LOCALOYE
06.2015 - 03.2016

Team Lead - Customer Operations

URBANPRO
01.2014 - 02.2015

BE (CS) -

Shri Dharmasthala Manjunatheshwara College of Engineering And Technology

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Rashmi VKManager | Marketing Ops & Supply Chain